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    The Price of Equality: Suboptimal Resource Allocations across Social Categories.Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman, Avishalom Tor & Dale T. Miller - 2010 - Business Ethics Quarterly 20 (1):75-88.
    This paper explores the influence of social categories on the perceived trade-off between a relatively bad but equal distribution of resources between two parties and a profit maximizing yet unequal one. Studies 1 and 2 showed that people prefer to maximize profits when interacting within their social category, but chose not to maximize individual and joint profits when interacting across social categories. Study 3 demonstrated that outside observers, who were not members of the focal social categories, also were less likely (...)
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