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  1.  29
    Intertextuality as a Strategy of Glocalization: A Comparative Study of Nike’s and Adidas’s 2008 Advertising Campaigns in China.Songqing Li - 2019 - Semiotica 2019 (230):495-513.
    This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims (...)
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  2. Book Review: Andrew McKinlay and Chris McVittie, Social Psychology and Discourse. Malden, MA and Oxford: Wiley-Blackwell, 2008. Ix + 315 Pp., US$57.95. [REVIEW]Songqing Li - 2011 - Discourse Studies 13 (3):391-392.
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  3. Book Review: John C Meyer, Understanding Humor Through Communication: Why Be Funny, Anyway? [REVIEW]Songqing Li - 2017 - Discourse Studies 19 (2):247-249.
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  4. Book Review: Mary Talbot, Language and Gender. [REVIEW]Songqing Li - 2012 - Discourse and Communication 6 (3):354-356.
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  5. Book Review: Nancy Bell, We Are Not Amused: Failed Humor in Interaction. [REVIEW]Songqing Li - 2016 - Discourse Studies 18 (6):771-773.
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  6. Book Review: Villy Tsakona and Diana Elena Popa (Eds), Studies in Political Humor: In Between Political Critique and Public Entertainment. [REVIEW]Songqing Li - 2013 - Discourse Studies 15 (6):782-784.
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  7.  3
    The Effect of “Novelty Input” and “Novelty Output” on Boredom During Home Quarantine in the COVID-19 Pandemic: The Moderating Effects of Trait Creativity.Zheng Liang, Qingbai Zhao, Zhijin Zhou, Quanlei Yu, Songqing Li & Shi Chen - 2020 - Frontiers in Psychology 11.
    Governments have adopted strict home quarantine measures during the COVID-19 pandemic. A monotonous, barren, and under-stimulating environment can cause state boredom, and people often deal with boredom via novelty-seeking behavior. Novelty-seeking behavior can be divided into “novelty input” and “novelty output.” The former refers to obtaining novel information such as browsing the Web; the latter refers to engaging in creative behavior such as literary creation. This study explores the relationship between two types of novelty-seeking behavior and individual state boredom during (...)
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  8.  2
    Book Review: Ruth Ayaß and Cornelia Gerhardt (Eds), The Appropriation of Media in Everyday Life. [REVIEW]Songqing Li - 2015 - Discourse Studies 17 (1):112-114.
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  9.  1
    Book Reviews: Jan Blommaert, Discourse: A Critical Introduction. Cambridge: Cambridge University Press, 2005, XIII + 299 Pp. [REVIEW]Songqing Li - 2007 - Discourse Studies 9 (2):288-290.
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