Since its beginnings Bioethical analyses and debates have been mostly aimed at discussing the permissibility of new practices such as New Reproductive Technologies (NRTs). NRTs are no longer “new”: they are part of human ordinary life and contribute to human flourishing, allowing people to build families that could have not been built otherwise. Bioethics should take this fact into account and modify its agenda accordingly. NRTs should be regarded not as a matter of “Frontiers Bioethics” but rather of “Everyday Bioethics” (...) even when genetic interventions aimed at “choosing” the identities of future people are at stake. A 21st Century Reproductive Bioethics should be focused on how to improve the right of every human being to access NRTs and not on a general discussion about their permissibility. (shrink)