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  1.  20
    Is social desirability bias important for effective ethics research? A review of literature.Siew Imm Ng, Guan Cheng Teoh, Jo Ann Ho & Houng Chien Tan - 2021 - Asian Journal of Business Ethics 10 (2):205-243.
    Social desirability bias (SDB) is one of the main concerns in self-reported studies that measures explicit attitudes such as ethics research. Although SDB was introduced since the early 1950s, little effort has been made to understand the necessity of including an SDB scale in studies of sensitive topics such as ethics. The purpose of this paper was to (1) identify whether current ethics-related studies considered SDB when conducting their research and (2) ascertain whether SDB was a significant variable in such (...)
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    Exploring Sources of Satisfaction and Dissatisfaction in Airbnb Accommodation Using Unsupervised and Supervised Topic Modeling.Kai Ding, Wei Chong Choo, Keng Yap Ng, Siew Imm Ng & Pu Song - 2021 - Frontiers in Psychology 12.
    This study aims to examine key attributes affecting Airbnb users' satisfaction and dissatisfaction through the analysis of online reviews. A corpus that comprises 59,766 Airbnb reviews form 27,980 listings located in 12 different cities is analyzed by using both Latent Dirichlet Allocation and supervised LDA approach. Unlike previous LDA based Airbnb studies, this study examines positive and negative Airbnb reviews separately, and results reveal the heterogeneity of satisfaction and dissatisfaction attributes in Airbnb accommodation. In particular, the emergence of the topic (...)
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  3. Understanding of guest behavioral intentions in peer-to-peer accommodation sector.Ye Ye, Laiba Ali, Foong Yee Wong, Siew Imm Ng & Xin-Jean Lim - 2022 - Frontiers in Psychology 13.
    The purpose of this study is to investigate the antecedents of guests’ behavioral intentions in Malaysia’s peer-to-peer accommodation industry. This study focused on the effects of physical and social environment on guest emotions, satisfaction, and subsequently on guest’s behavioral intentions towards P2P accommodation. The proposed research framework was developed based on Stimulus-Organism-Response model. Partial Least Square Structural Equation Modeling was used to examine the proposed hypotheses. Data were collected from 476 foreign visitors who stayed at P2P accommodations in Malaysia using (...)
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