Barons's target article approaches errors in decision-making by defining three kinds of models: normative, descriptive, and prescriptive. Baron's prescriptive model is at the center of this commentary. From a theoretical perspective, is Baron's prescriptive model a set of rules through which one can move from the descriptive to the normative? Or is it a practical goal one can achieve as opposed to a normative unachievable theoretical ideal? Delineating an efficient prescriptive account for decision making necessarily depends on a very specific (...) normative model. However, Baron's normative consequentialism model is too general to enable adequate prescriptive accounts. (shrink)