An experimental survey was undertakento explore the links between thecharacteristics of a moral issue, the degree ofmoral intensity/moral imperative associatedwith the issue, and people'sstated willingness to pay for policy toaddress the issue. Two farm animal welfareissues were chosen for comparison and thecontingent valuation method was used to elicitpeople's wtp. The findings of the surveysuggest that increases in moral characteristicsdo appear to result in an increase in moralintensity and the degree of moral imperativeassociated with an issue. Moreover, there was apositive link (...) between moral intensity/moralimperative associated with an issue andpeople's stated wtp for policy to address theissue. The paper discusses the relevance of thefindings of the survey in the context of thedebate concerning the relationship betweenmoral and economic values and the use of thecontingent valuation method to estimatepeople's wtp of policy options with moraldimensions. (shrink)

This paper examines the presentsupply of milk to the urban inhabitant ofMexico City, paying particular attention tocurrent themes of market liberalization,sustainable development, and democratization.This is facilitated by an infrastructure withinand without the metropolitan zone and coexistswith a large importation of milk from theinternational market, much being sold at lowprices to low income groups. Reduced statequality regulation has enabled the use of theseimports in industrialized milk products. Giventhe integration of international and nationalsources in milk supply, simply increasingMexican production will not reduce (...) imports, andthe NAFTA trade pact is unlikely to address theresource exploitation problems faced bynational production. (shrink)