Perceiving and recognizing others via their faces is of pivotal importance. The ability to perceive others in the environment – to discern between friends and foes, selves and others – as well as to detect and seek to predict their possible moves, plans, and intentions, is a set of skills that has proved to be essential in the evolutionary history of humankind. The aim of this study is to explore the subject of face recognition as a semiotic phenomenon. The scope (...) of this inquiry is limited to face perception by the human species. The human face is analysed on the threshold between biological processes and cultural processes. We argue that the recognition of likenesses has a socio-cultural dimension that should not be overlooked. By drawing on Georg Lichtenberg’s remarks on physiognomy, we discuss the critique of the semiotic bias, the association of ideas, and the mechanism of typification involved in face recognition. Face typification is discussed against the background of face recognition and face identification. We take them as three gradients of meaning that map out a network of relationships concerning different cognitive operations that are at stake when dealing with the recognition of faces. (shrink)

This paper aims to explore an overlooked aspect of deep-fake technology, specifically its application as a protective tool for concealing the identities of targeted individuals or whistleblowers. Since its emergence in 2017, deep-fakes have been intertwined with various sociotechnical imaginaries. Traditionally, deep-fake technology has been portrayed as a potential threat to privacy and a weapon for disseminating false information, evident from its definitions which emphasize its deceptive nature and malicious use. Moreover, the origins of deepfakes, such as the creation and (...) online distribution of altered pornographic material with harmful intentions, further reinforce this perception. As a result of blurring the boundaries between reality and fiction, truth and falsehood, these synthetic media forms not only pose a risk of disinformation and deception but also offer unexplored avenues for creative expression. Thus, this study examines deep-fake technology as a form of ‘digital camouflage’ by analyzing its usage in David France’s documentary film _Welcome to Chechnya_ (2020). The argument presented in this paper suggests that this illustration challenges the dominant narrative surrounding deep-fakes and highlights an ethical and potentially positive application of this technology. (shrink)

This paper presents a theoretical investigation of the issue of lying from a semiotic perspective and its specific aim is the analysis of the theory of the lie asconceived by Aurelius Augustinus, bishop of Hippo, also known as Augustine or St. Augustine. The latter devoted two short treatises to the issue oflying: De mendacio and Contra mendacium, written in ca. 395 DC and 420 DC, respectively. Th e paper will focus on duplicity and intention to deceive as fundamental and necessary (...) features of the lie. Augustine’s chief contribution to the study of human deception was to have severed the assessment of what is a lie from factual falsity. For Augustine, at the kernel of the notion of lying lies the idea of intentionality. Following this line of thought, the paper singles out two types of intentionality, namely the intention to assert a falsehood and the intention to mislead. On the basis of this double nature of intentionality, the present paper seeks to outline a theoretical framework for the study of species of falsehoods. The outcome is a typology of untruthfulness that envisages a fourfold inventory of falsehoods based on the difference between jokes, errors, lies and pretences. (shrink)

This paper seeks to shed light on an unwritten chapter in the history of Tartu semiotics, that is, to draw a parallel between Juri Lotman and Emile Benvenisteon the status of natural language among other systems of signs. The tenet that language works as a ‘primary modelling system’ represents one of the trademarksof the Tartu-Moscow school. For Lotman, the primacy assigned to natural language in respect to other systems of signs lied in the fact that the former functions as a (...) ‘model’ for the latter thus regarded as ‘secondary modelling systems’. Yet how does language carry out its function of being a model for other sign systems? Is language the only primary modelling system? This paper seeks to foster the abovementioned claim of the primacy of natural language and argues that this issue deserves a closer inspection. In order to follow this route, it suggests a parallel between Lotman and Benveniste arguing that there exist several points in common that lead to a convergence of positions between these two remarkable scholars. The paper explores such a possibility, arguing that Lotman’s and Benveniste’s positions open up an interesting debate with specific reference to the relations laid down between language and other system of signs. (shrink)

Novelty, the creation of new information, has been the hallmark of Juri M. Lotman’s thought. This issue resurfaces in the discussion of his now famous article “On the semiosphere,” in which Lotman, drawing on Vernadsky, identifies the principles of symmetry, asymmetry, and enantiomorphism as pivotal aspects of the semiotic mechanism of the semiosphere. Specular phenomena and mirror reflections have not only found a prominent place in contemporary semiotic theories of different scholarly traditions – from general semiotics (Eco, Volli) to cognitive (...) semiotics (Sonesson) and to the semiotics of culture (Lotman, Levin) – but they also nail down a key element of the inner mechanism of Lotman’s concept of the semiosphere. By using the analogy of thefacereflecting in amirror, Lotman remarks: “It is also like a face, which, wholly reflected in a mirror, is also reflected in any of its fragments, which, in this form, represents the part and yet remains similar to the whole mirror.” By capitalizing on this excerpt, this study unpacks the significance of Lotman’s idea of specular mechanisms as generators of meaning within the semiosphere. (shrink)

The present study investigates and thematizes the interrelation between face masking, concealment, and deceit. It starts from the premise that the significance of disguise and deceit in the history of ideas should be reversed as these methods of the management of human appearance are not only regarded as coercive methods to manipulate and exert power over others but also as tactics skillfully used by the weak in order to outmaneuver those who are in a position of power. The study traces (...) the matrix of simulation and dissimulation as forming the structure of deceit, it reviews some of the main theories of disguise within the field of semiotics, and it singles out two main dimensions of disguise, one geared upon dynamism and the other based on the static features of the face. This study suggests that classifications of masks elaborated in semiotic theory hitherto are useful but insufficient to encompass the full scope of such phenomenon. For this reason, the study provides a new typology of masks. (shrink)