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  1.  10
    How Social Communications Influence Advertising Perception and Response in Online Communities?Fue Zeng, Ran Tao, Yanwu Yang & Tingting Xie - 2017 - Frontiers in Psychology 8.
  2.  37
    The power of subliminal and supraliminal eye contact on social decision making: An individual-difference perspective.Yiqi Luo, Shen Zhang, Ran Tao & Haiyan Geng - 2016 - Consciousness and Cognition 40:131-140.
  3.  43
    Do Corporate Customers Prefer Socially Responsible Suppliers? An Instrumental Stakeholder Theory Perspective.Ran Tao, Jian Wu & Hong Zhao - 2023 - Journal of Business Ethics 185 (3):689-712.
    This paper studies the way supplier firms’ corporate social responsibility (CSR) affects their likelihood of being selected as new suppliers. Using a large sample of US public firms with detailed supply chain and CSR data, we provide empirical evidence that corporate customers prefer socially responsible suppliers, and that the effect is more prominent when the supplier industry is more competitive, the customer’s own CSR performance is better, or the supplier and the customer have more similar CSR focuses. Our paper contributes (...)
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  4.  9
    Support or Suppress? Research on the Mechanism of Employee’s GNS on Innovation Performance: From the Perspective of Status Competition.Yuhong Tang, Zhenkuo Ding, Xiwu Hu & Ran Tao - 2022 - Frontiers in Psychology 13.
    The purpose of this paper is to investigate how supervisor’s mental state and behavior choice affect the relationship between employees’ strong growth need and their innovation performance. Using 210 sets of supervisor-subordinate dyads data from two-wave survey, this research reveals that GNS has a significant positive effect on innovation performance, and leader–member exchange mediates the effect of GNS on innovation performance. Supervisor perceived status threat moderates the relationship between GNS and LMX, such that this relationship gets weaker for supervisors with (...)
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