This article discusses work on implementing emotional and cultural models into synthetic graphical characters. An architecture, FAtiMA, implemented first in the antibullying application FearNot! and then extended as FAtiMA-PSI in the cultural-sensitivity application ORIENT, is discussed. We discuss the modelling relationships between culture, social interaction, and cognitive appraisal. Integrating a lower level homeostatically based model is also considered as a means of handling some of the limitations of a purely symbolic approach. Evaluation to date is summarised and future directions discussed.

We respond to two themes in the comments by Bainbridge, Gratch, and Nishida: first, the importance of embodiment, and second the issue of what should be explicitly modelled as against what should be dynamically generated. Finally, we briefly respond to the ethical questions raised by Bainbridge.

Bringing culture and personality in a combination with emotions requires bringing three different theories together. In this paper, we discuss an approach for combining Hofstede’s cultural dimensions, BIG five personality parameters and PSI theory of emotions to come up with an emergent affective character model.