The concept of cooperative communities that enforce norm conformity through reward, as well as shaming, ridicule, and ostracism, has been central to anthropology since the work of Durkheim. Prevailing approaches from evolutionary theory explain the willingness to exert sanctions to enforce norms as self-interested behavior, while recent experimental studies suggest that altruistic rewarding and punishing—“strong reciprocity”—play an important role in promoting cooperation. This paper will use data from 308 conversations among the Ju/’hoansi (!Kung) Bushmen (a) to examine the dynamics of (...) norm enforcement, (b) to evaluate the costs of punishment in a forager society and understand how they are reduced, and (c) to determine whether hypotheses that center on individual self-interest provide sufficient explanations for bearing the costs of norm enforcement, or whether there is evidence for strong reciprocity. (shrink)

To add ethnographic perspective to Guala's arguments, I suggest reasons why experimental and ethnographic evidence do not concur and highlight some difficulties in measuring whether positive and negative reciprocity are indeed costly. I suggest that institutions to reduce the costs of maintaining cooperation are not limited to complex societies.

If recent exploratory traditions tap into evolved psychological dispositions to explore, wouldn't humans be expected to have drawn on such dispositions long before the written word? Trickster oral traditions fill this role in all levels of society, affluence, and on all continents, inverting the boundaries of social worlds and those between humans and animals, fostering cultural innovation.

The cultural evolutionary approach to the dynamics of cumulative culture is insufficient for understanding how culture affects heritability estimates; it ignores the agency of individuals and internal complexity of social groups that drive cultural evolution. Both environmental and social selection need consideration. The WEIRD (western, educated, industrialized, rich, and democratic) problem has never plagued anthropology: A wealth of ethnography is available for the problem at hand.