This essay – a collection of contributions from 10 scholars working in the field of biosemiotics and the humanities – considers nature in culture. It frames this by asking the question ‘Why does biosemiotics need the humanities?’. Each author writes from the background of their own disciplinary perspective in order to throw light upon their interdisciplinary engagement with biosemiotics. We start with Donald Favareau, whose originary disciplinary home is ethnomethodology and linguistics, and then move on to Paul Cobley’s contribution on (...) general semiotics and Kalevi Kull’s on biosemiotics. This is followed by Cobley with Frederick Stjernfelt who contribute on biosemiotics and learning, then Gerald Ostdiek from philosophy, and Morten Tønnessen focusing upon ethics in particular. Myrdene Anderson writes from anthropology, while Timo Maran and Louise Westling provide a view from literary study. The essay closes with Wendy Wheeler reflecting on the movement of biosemiotics as a challenge, often via the ecological humanities, to the kind of so-called ‘postmodern’ thinking that has dominated humanities critical thought in the universities for the past 40 years. Virtually all the matters gestured to in outline above are discussed in much more satisfying detail in the topics which follow. (shrink)

This paper addresses the concept of semiotic scaffolding by considering it in light of questions arising from the contemporary challenge to the humanities. This challenge comes from a mixture of scientistic demands, opportunism on the part of Western governments in thrall to neo-liberalism, along with crass economic utilitarianism. In this paper we attempt to outline what a theory of semiotic scaffolding may offer to an understanding of the humanities’ contemporary role, as well as what the humanities might offer to the (...) elucidation of semiotic scaffolding. We argue that traditional humanist positions adopted in defence of the humanities fail to articulate the enhancement of humanity that semiotic scaffolding represents. At the same time, we note that the concept of scaffolding is sometimes in danger of taking on a functionalist perspective which understanding the humanities modus operandi is likely to dispel. Putting forward these arguments, we draw on the work of Peirce, Cassirer and Sebeok in elucidating the structural and ‘future-orientated’ benefits of the scaffolding process as it suffuses the humanities. (shrink)

This article focuses on the cultural implications of biosemiotics, considering the extent to which biosemiotics constitutes an “epistemological break” with modern modes of conceptualizing the world. To some extent, the article offers a series of footnotes to points made in the work of Jesper Hoffmeyer. However, it is argued that the move towards ‘agency’ represented in biosemiotics needs to be approached with caution in light of problems of translation between the humanities and the sciences. Notwithstanding these problems, biosemiotics is found (...) to represent the potential for one of the most thoroughgoing shifts that cultural analysis has yet seen. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 225 Seiten: 77-102.

_Realism for the 21st Century_ is a collection of thirty essays from John Deely—a major figure in contemporary semiotics and an authority on scholastic realism and the works of Charles Sanders Peirce. The volume tracks Deely’s development as a pragmatic realist, featuring his early essays on our relation to the world after Darwinism; crucial articles on logic, semiotics, and objectivity; overviews of philosophy after modernity; and a new essay on “purely objective reality.”.

This article aims to examine the relationship between image and narrative by means of Peirce’s first trichotomy of qualisign-sinsign-legisign or, for the purposes of the current argument, image-diagram-metaphor. It is argued that narrative, as an extended metaphor, can be examined in three modes: in the image; schematically, in the imagination; and allegorically or in a thought experiment, through hypothetic interpretation. The article outlines two kinds of diagrammatic reasoning emphasized by Peirce: corollarial deduction in which the image is ‘literally seen’ and (...) the reasoning steps are manifest in its conclusion; and theorematic deduction where the conclusion in a diagram is subject to a hypothesis which transforms the image into something new. Demonstrating the breadth of diagrammatic reasoning with reference to the 2018 film, The Shape of Water, the article seeks to explore how allegory and diagram are mutually cooperative, based on three ontological modes: the expressive, the cognitive, and the symbolic. Its primary focus, then, is not so much on the story events of the narrative, as the way that they are visualized and characterized as the fairy story unfolds. It is suggested that the interpreting activity involved in allegory and diagram ties interpretation to metacognition, ultimately (re)recognizing the image in The Shape of Water in an attempt to ascertain the meaning of love. (shrink)

There has been criticism of how Fair-Trade products represent workers in remote parts of the world where packaging offers an encounter with distant others which romanticizes and homogenizes them as a pre-modern form of ethnicity. Such workers are shown as always engaged in authentic, simple, honest decontextualized manual labor. And they are depicted as highly appreciative of, and empowered by, the act of ethical shopping. This paper shows that a close social semiotic analysis of Fair-Trade packaging reveals a different set (...) of meanings which sit alongside the decontextualized ones. Designs integrate these workers into more contemporary kinds of modernist, rational, design chic, which communicates its own kind of honesty and authenticity. We consider how this, too, shapes how such consumers encounter distant others and its consequence for the meaning of the act of ethical shopping, where consumers can buy into moral alignment offered by products. (shrink)

This article arises out of critical contemplation of ‘skills’ in relation to Higher Education pedagogy as it relates to the Arts, Humanities and Social Sciences. As the emphasis on skills dominates more and more of the discourse about pedagogy in Higher Education, the article aims to make some critical comments about the reductionist approach to education that easily becomes part of skills discourse. In addition to criticising instrumentalist deployment of ‘skills’ in Higher Education policy, the article also considers the supposedly (...) most ‘radical’ perspective on the idea of skill which is implicit in enactivists’ accounts of the embedding of sensorimotor action in cognition. It is argued that such a perspective is undermined by its insistence on a model of direct human-environment interaction which brackets creativity, anticipation and the future. The article suggests that such a perspective would be illumined by dialogue with Ernst Bloch’s concept of the ‘not-yet’. (shrink)

The concept of code has a long and varied history across the sciences, the social sciences, and the humanities. In the interdisciplinary field of biosemiotics it has been foundational through the idea of code duality (Hoffmeyer and Emmeche 1991); yet it has not been free from controversy and questions of definition (see, for example, Barbieri 2010). One reason why code has been so central to modern semiotics is not simply a matter of the linguistic heritage of semiology and the work (...) of Jakobson who straddled both semiology and semiotics. Rather, it has been the programmatic reconceptualization of code that is woven through the work of modern semiotics' founder, the father of both biosemiotics and zoosemiotics, Thomas A. Sebeok. A biologist manqué, a communication theorist influenced by cybernetics, and a semiotician deriving from the “major tradition” of Peirce, arguably Sebeok's most systematic considerations of code were offered in his essays on zoosemiotics, largely from his 1963 coining of the term onwards. The present article principally revisits the 1972 collection of Sebeok's zoosemiotic essays and suggests that his particular observations in respect of analogue and digital codes and their relation to evolution in the world of animals harbors an opportunity to rethink and potentially resolve, through an ethological lens, current controversies regarding the status of code. (shrink)

There can be little doubt that human consciousness is now suffused with narrative. In the West, narrative is the focus of a number of lucrative industries and narratives proliferate as never before. The importance of popular genres in current narrative is an index of the demise of authorship in the face of new media and has necessitated the renewal of the term "genre" in narrative analysis over the last hundred years or so. However. this article attempts to make clear that (...) the concept of genre and the notion of a textual formula in narrative are not the same thing. Genre, in contrast to formula, is concerned precisely with the issue of how audiences receive narrative conventions; however, much genre theory has treated genre as a purely textual entity. The current article argues that genre should properly be considered as an "idea" or an "expectation" barboured by readers and identifies in textual-based genre theory of the last two thousand years the perpetuation of ahistoricality and canonisation. (shrink)

In place of an abstract. Jeff Bernard was not afraid of complexity. The last essay of his that I read and published was ‘10 theses on perception in terms of work. A Rossi-Landian/Wittgensteinian point of view’, a title which promised thinking of some considerable sophistication — and delivered with dividends. It was accompanied by a figure in a pdf file that my co-editor and me struggled to understand until well after a few readings and close re-readings of the essay. Away (...) from strictly intellectual ruminations, Jeff devoted considerable time to pondering human relations. Fuelled by cigarettes and alcohol, with me opting solely for the latter, he would regale friends late into the night with stories of communication and miscommunication, understandings and misunderstandings, feuds and reconciliations, cultural differences and affinities, conflicts and alliances, among the large number of members of our semiotic web. As far as I remember, these stories were always furnished with Jeff’s wry smirk, a communication acting to distance him from the sometimes unregistered pettiness of the protagonists’ doings and a self-extrication from the malice that their demands and arguments might have invited. Jeff always did his best; he often poured oil on troubled waters. I do not believe he ever let anyone down. He evinced a particular ability in observing and recognizing the interests and motivation of others — simpleissues, but requiring an analytic and sympatico mind. He kept his head while others lost theirs. He sometimes put their heads back on for them. Hence this short essay in the complex field of Jeff’s beloved sociosemiotics, dealing with the two apparently ‘uncomplex’ issues of my title, issues that are always close at hand. This essay is an attempt to ensure that he, likewise, is never far away. (shrink)

Name der Zeitschrift: Semiotica Heft: Ahead of print.