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  1.  19
    The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy.Alvina Gillani, Smirti Kutaula, Leonidas C. Leonidou & Paul Christodoulides - 2021 - Journal of Business Ethics 169 (3):557-577.
    The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confirmed to have a positive impact on fair (...)
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  2.  16
    Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces.Leonidas C. Leonidou, Paul Christodoulides, Lida P. Kyrgidou & Daydanda Palihawadana - 2017 - Journal of Business Ethics 140 (3):585-606.
    Growing detrimental effects on the bio-physical environment have been responsible for a large number of small firms to adopt a more strategic stance toward exploiting green-related opportunities. This article aims to shed light on how internal company factors help to formulate a green business strategy among small manufacturing firms, and how this, in turn, influences their competitive advantage and performance. Based on data received from 153 small Cypriot manufacturers, we propose and test a conceptual model anchored on the Resource-based View (...)
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  3.  11
    Erratum To: Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces.Leonidas C. Leonidou, Paul Christodoulides, Lida P. Kyrgidou & Dayananda Palihawadana - 2017 - Journal of Business Ethics 140 (3):607-607.
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