This article develops a characterization of the postmodern subject having as pre-text the film Lost in Translation by Sofia Coppola. To accomplish this goal, the essay links the semiotics of passion and the role of discursive manifestation in the construction of place through the recognition of the “sensitive body” while creating a cinematic experience. This experience transforms the urban space in a lived city and makes possible the encounter with the other and with the self. During the passional journey, contemporary (...) subjectivity displays through sensitive dimensions that are to be interpreted through non-verbal semiotics; and paradise becomes the poetic habitation of the lived space. (shrink)

Este ensayo aborda el individualismo narcisista y la noción del otro desde el multiculturalismo como lenguajes que han vaciado de sentido la esfera de lo público. Los discursos posmodernos escindidos desde lo político, ético y cultural han terminado por legitimar las lógicas totalitarias del mercado impuestas por la globalización y una esfera pública que inválida toda opción política no sujeta al neoliberalismo. Así, la defensa de Occidente desde la globalización constituye el fin de la Modernidad como ejercicio de autonomía y (...) vinculación del individuo al Estado de Derecho. Los nuevos relatos tendrían que imponer una coherencia entre lo político, ético y cultural y lo económico para que la producción material responda a los requerimientos de un orden democrático y al proyecto occidental de equidad y bienestar. Pero también requeriría un nuevo relato del yo que asuma a cada ser humano en su doble condición de yo y otro. -/- ENGLISH ABSTRACT -/- This paper addresses narcissistic individualism and the notion of “other” in multiculturalism as languages that have emptied of meaning public sphere. Postmodern discourses cleaved from the political, ethical and cultural have finally legitimize the market totalitarian logic imposed by globalization; and they have imposed a public sphere that invalids any political choice not subject to neoliberalism. Thus, the defense of Western Civilization from the perspective of globalization means the end of Modernity understood as an exercise of individual autonomy and respect to Rule of Law. New narratives should impose coherence between political, ethical, cultural and economic principles, so that material production meets the requirements of a democratic order. This way economic development could support the Western project of equity and wellbeing. Simultaneously, a new narrative is required to assume every human being in his dual condition of self and other. (shrink)