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  1.  40
    Multisensory Technology for Flavor Augmentation: A Mini Review.Carlos Velasco, Marianna Obrist, Olivia Petit & Charles Spence - 2018 - Frontiers in Psychology 9.
  2.  40
    Virtual Terroir and the Premium Coffee Experience.Francisco Barbosa Escobar, Olivia Petit & Carlos Velasco - 2021 - Frontiers in Psychology 12.
    With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium product. While the industry has widely used stories and visual cues to communicate this added value, research studying whether and how these efforts influence consumers' experiences is scarce. Through three experiments, we explored the effect of images that evoke the terroir of coffee on the perception of (...)
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  3.  20
    Consumer Consciousness in Multisensory Extended Reality.Olivia Petit, Carlos Velasco, Qian Janice Wang & Charles Spence - 2022 - Frontiers in Psychology 13.
    The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality and Virtual Reality can, by generating and modifying the human sensorium, act on consumer consciousness. (...)
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  4.  8
    Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals.Lieve Doucé, Carmen Adams, Olivia Petit & Anton Nijholt - 2022 - Frontiers in Psychology 13.
    Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context. The present study aims to examine whether congruency via multiple elicited crossmodal correspondences between background music and the online store environment leads to more positive affective, evaluative, and behavioral consumer reactions and to investigate the moderating role of shopping goals on this crossmodal congruency effect. Previous research showed that low task-relevant atmospheric cues like (...)
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  5.  3
    Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies.Lieve Doucé, Carmen Adams, Olivia Petit & Anton Nijholt - 2022 - Frontiers in Psychology 13.
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  6.  10
    Using food insecurity in health prevention to promote consumer's embodied self-regulation.Olivia Petit & Charles Spence - 2017 - Behavioral and Brain Sciences 40.
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