This essay explores the return of the subject in the computational context, which I address as a digital subject. This digital subject encompasses a digital identifier, correlations in data or a data profile, moving between biological characteristics and symbolic expression. I focus on the processes through which digital subjects are constructed by matching, correlating, modelling, as well as how they become enactive. The ways of pulling data together into a digital subject is often presented as a logic of fact, where (...) data is equated with documentary evidence. Instead, I propose the notion of the distance in which digital subjects are produced. Indexicality comes from outside of data, whereas the regard for the thick distance becomes a mark of the form of knowledge. I conclude by arguing for a posthumanities approach that establishes the distance while allowing for different subjects to be called upon. (shrink)

The paper explores memes, digital artefacts that acquire a viral character and become globally popular, as an aesthetic trend that not only entices but propels and molds subjective, collective and political becoming. Following both Simondon and Bakhtin, memes are first considered as aesthetic objects that mediate individuation. Here, resonance between psychic, collective and technical individuation is established and re-enacted through the aesthetic consummation of self, the collective and the technical in the various performances of meme cultures. Secondly, if memes are (...) followed in the making, from birth to their spill-over onto wider social networks, the very expressive form of meme turns out to be borne by specific technical architecture and mannerisms of a small number of platforms, and, most notably, the image board 4chan. The source of memes’ various forms of power is concentrated here. Memes are intimately linked to 4chan’s /b/ board, the birthplace of Lulzsec and the Anonymous hacking networks. Memes’ architectonics, as an inheritance of a few specific human-technical structures, in turn informs the production of new platforms, forms of networked. (shrink)