Tasler teaches readers how to thrive when faced with difficult choices, provides a clear understanding of why you make the choices you do, and suggests the tools to make those decision change your business and your life.

Tasler teaches readers how to thrive when faced with difficult choices, provides a clear understanding of why you make the choices you do, and suggests the tools to make those decision change your business and your life.

Origin of seekers: from caveman to cage fighters -- Impulsivity's hidden side: the secret of being directionally correct -- Eat or be eaten: what politicians have learned from primates -- Bubblology: the plague of the $76,000 flower -- Common sense of ownership -- Factoring you into your decisions -- Potential seekers: directing your innovative impulses -- Risk managers: conquering the fear of big cats -- Striking a balance.