The article brings to light the use of recommender systems as technologies of the self, complementing the observations in current literature regarding their employment as technologies of ‘soft’ power. User practices on the music recommendation website last.fm reveal that many users do not only utilize the website to receive guidance about music products but also to examine and transform an aspect of their self, i.e. their ‘music taste’. The capacity of assisting users in self-cultivation practices, however, is not unique to (...) last.fm but stem from certain properties shared by all recommendation systems. Furthermore, unlike other oft-studied digital/web technologies of the self which facilitate ‘self-publishing’ vis-à-vis virtual companions in social media, recommender algorithms themselves can act as ‘intimate experts’, accompanying users in their self-care practices. Thus, recommendation systems can facilitate both algorithmic control and creative self-transformation, which calls for a theorization of this new cultural medium as a space of tension. (shrink)

Self practices – mental and bodily activities through which individuals try to give a shape to their existence – have been a topic of interest in the social science literature for over a century now. These studies bring into focus that such activities play important roles in our relationship to our social environment. But beyond this general insight we still do not have a framework for elucidating what kind of roles/uses have been attributed to self practices by social theorists historically. (...) Through an analysis of the works of 5 major contributors to the literature (Durkheim, Mauss, Simmel, Giddens and Foucault), the article highlights three distinct conceptualizations, which draw attention to the adaptive, defensive and transformative uses of self practices. Adaptive uses allow individuals to adjust their conduct to collective norms; defensive uses serve the maintenance and protection of self-identity despite de-individualizing pressures; and transformative self practices target the development of alternative ways of living. It is further suggested that the framework developed in the article can provide important clues about the different ‘practical’ solutions offered by social theorists to the problems that modern individuals face in constituting themselves as autonomous subjects. (shrink)

Little attention has been paid to the role of strangers in the social division of labor that is otherwise a key concept in sociological theory. Partly drawing upon Simmel, this article develops a general framework for analyzing the "uses" of "the stranger" throughout history. Four major domains in which strangers have often been employed are identified: (1) circulation (of goods, money, and information); (2) arbitration; (3) management of secret/sacred domains; and (4) "dirty jobs." The article also explores how these activities (...) relate to the characteristics of stranger-relations. It is suggested that such an inquiry, in addition to helping us to understand how the presence of strangers in a society affects the processes of social differentiation, might equip us with a conceptual framework often lacking from purely political and ethical considerations of stranger-relations. (shrink)