Results for 'Multimodal '

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  1.  24
    Multimodal film analysis: how films mean.John A. Bateman - 2012 - New York: Routledge. Edited by Karl-Heinrich Schmidt.
    Analysing film. Distinguishing the filmic contribution to meaning -- Examples of filmic "textual organisation" -- Redrawing boundaries -- Organisation of the book -- Semiotics and documents. Semiotics and its relations to film -- The nature of discourse semantics -- The film as cinematographic document -- A combined view: filmic documents for filmic discourse -- Constructing the semiotic mode of film. Semiotic multimodality -- The internal organisation of semiotic strata -- Composing and combining semiotic modes -- Materiality and "epistemological commitment" -- (...)
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  2.  74
    Multimodal mental imagery.Bence Nanay - 2018 - Cortex 105:125-136.
    When I am looking at my coffee machine that makes funny noises, this is an instance of multisensory perception – I perceive this event by means of both vision and audition. But very often we only receive sensory stimulation from a multisensory event by means of one sense modality, for example, when I hear the noisy coffee machine in the next room, that is, without seeing it. The aim of this paper is to bring together empirical findings about multimodal (...)
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  3. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory.Fabrizio Macagno & Rosalice Botelho Wakim Souza Pinto - 2021 - Argumentation 35 (1):141-176.
    The analysis of multimodal argumentation in advertising is a crucial and problematic area of research. While its importance is growing in a time characterized by images and pictorial messages, the methods used for interpreting and reconstructing the structure of arguments expressed through verbal and visual means capture only isolated dimensions of this complex phenomenon. This paper intends to propose and illustrate a methodology for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, (...)
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  4. Multimodal higher education: digital, social and environmental relationalities.Nataša Lacković - 2023 - New York, NY: Routledge. Edited by Alin Olteanu.
    This book envisions a relational and multimodal conceptualisation of higher education, which advocates for knowledge to be analyzed under three relational dimensions: social, digital and environmental. The volume draws on interdisciplinary approaches grounded in Peirceian semiotics, in exploring an integration of these dimensions in higher education theory and practice. The book situates learning in an awareness of the environment, grounded in principles of interconnectedness and flattened hierarchies. The volume features practical case studies through dialogues with higher education teachers, presenting (...)
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  5. Quantified Multimodal Logics in Simple Type Theory.Christoph Benzmüller & Lawrence C. Paulson - 2013 - Logica Universalis 7 (1):7-20.
    We present an embedding of quantified multimodal logics into simple type theory and prove its soundness and completeness. A correspondence between QKπ models for quantified multimodal logics and Henkin models is established and exploited. Our embedding supports the application of off-the-shelf higher-order theorem provers for reasoning within and about quantified multimodal logics. Moreover, it provides a starting point for further logic embeddings and their combinations in simple type theory.
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  6.  17
    A multimodal logic for closeness.A. Burrieza, E. Muñoz-Velasco & M. Ojeda-Aciego - 2017 - Journal of Applied Non-Classical Logics 27 (3):225-237.
    We introduce a multimodal logic for order of magnitude reasoning which considers a new logic-based alternative to the notion of closeness, we provide an axiom system and prove its soundness and completeness.
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  7.  64
    Going Multimodal: What is a Mode of Arguing and Why Does it Matter?Leo Groarke - 2015 - Argumentation 29 (2):133-155.
    During the last decade, one source of debate in argumentation theory has been the notion that there are different modes of arguing that need to be distinguished when analyzing and evaluating arguments. Visual argument is often cited as a paradigm example. This paper discusses the ways in which it and modes of arguing that invoke non-verbal sounds, smells, tactile sensations, music and other non-verbal entities may be defined and conceptualized. Though some attempts to construct a ‘multimodal’ theory of argument (...)
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  8.  38
    Multimodal and intuitionistic logics in simple type theory.Christoph Benzmueller & Lawrence Paulson - 2010 - Logic Journal of the IGPL 18 (6):881-892.
    We study straightforward embeddings of propositional normal multimodal logic and propositional intuitionistic logic in simple type theory. The correctness of these embeddings is easily shown. We give examples to demonstrate that these embeddings provide an effective framework for computational investigations of various non-classical logics. We report some experiments using the higher-order automated theorem prover LEO-II.
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  9.  6
    Multimodality of Aesthetic Experience of Music - from the Perspective of Neuro-Cognitive Model -. 김혜련 - 2016 - Journal of the New Korean Philosophical Association 85:183-211.
    ‘다중양상성’은 다양한 맥락에서 상이한 의미로 이해된다. 이 글에서 ‘다중양상성’은 음악의 미적 경험에서 지각과 의식이 신경 토대 연결망을 통해 인지적으로 동기화(synchronization)되는 방식을 가리킨다. 이 과정을 도식적으로 말하면, 우선 시각, 청각, 촉각 등 다양한 감각 자료들이 뇌의 피질 안에 분산된 전문 모듈들에 의해 신경적으로 처리‧저장된다. 심적 상태가 생물학적으로 저장되는 것이다. 이후 어떤 시점에서, 주체가 음악의 특수한 청각적 국면에 주목할 때 비청각적인 신경적 자료들은 활성화되어 중앙 의식에 합류한다. 즉 중앙 의식의 요구에 부응하여 생물학적 데이터가 심적 상태로 변환되고 현재화되며, 이에 따라 주체의 청각 경험은 (...)
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  10. The Multimodal Experience of Art.Bence Nanay - 2012 - British Journal of Aesthetics 52 (4):353-363.
    The aim of this paper is to argue that our experience of artworks is normally multimodal. It is the result of perceptual processing in more than one sense modality. In other words, multimodal experience of art is not the exception; it is the rule. I use the example of music in order to demonstrate the various ways in which the visual sense modality influences the auditory processing of music and conclude that this should make us look more closely (...)
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  11.  33
    Multimodal Word Meaning Induction From Minimal Exposure to Natural Text.Angeliki Lazaridou, Marco Marelli & Marco Baroni - 2017 - Cognitive Science 41 (S4):677-705.
    By the time they reach early adulthood, English speakers are familiar with the meaning of thousands of words. In the last decades, computational simulations known as distributional semantic models have demonstrated that it is possible to induce word meaning representations solely from word co-occurrence statistics extracted from a large amount of text. However, while these models learn in batch mode from large corpora, human word learning proceeds incrementally after minimal exposure to new words. In this study, we run a set (...)
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  12.  9
    Exploiting multimodal biometrics for enhancing password security.Konstantinos Karampidis - 2024 - Logic Journal of the IGPL 32 (2):293-305.
    Digitization of every daily procedure requires trustworthy verification schemes. People tend to overlook the security of the passwords they use, i.e. they use the same password on different occasions, they neglect to change them periodically or they often forget them. This raises a major security issue, especially for elderly people who are not familiar with modern technology and its risks and challenges. To overcome these drawbacks, biometric factors were utilized, and nowadays, they have been widely adopted due to their convenience (...)
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  13. A multimodal conception of bodily awareness.Frédérique De Vignemont - 2014 - Mind 123 (492):00-00.
    One way to characterize the special relation that one has to one's own body is to say that only one's body appears to one from the inside. Although widely accepted, the nature of this specific experiential mode of presentation of the body is rarely spelled out. Most definitions amount to little more than lists of the various body senses (including senses of posture, movement, heat, pressure, and balance). It is true that body senses provide a kind of informational access to (...)
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  14.  29
    Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account.Paula Pérez-Sobrino - 2016 - Metaphor and Symbol 31 (2):73-90.
    ABSTRACTThis article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations and use of modal cues. Subsequently, the weight of mode and marketing strategy to trigger more or less amounts of conceptual complexity is analyzed. This corpus-based survey is complemented with the qualitative analysis of three novel metaphor–metonymy interactions that stem from the data and that have not (...)
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  15.  2
    Multimodal education: philosophy and practice.Jūratė Baranova - 2020 - Washington: The Council for Research in Values and Philosophy. Edited by Lilija Duoblienė.
    This is a philosophical study by Lithuanian authors on issues related to how to teach philosophy, especially moral philosophy, through films, paintings, images, etc. The topics include multimodality as a synthesis; semiotics and language and image; cinema and philosophical education; postructuralism; film education; value education through spiritual cinema; Eastern Ethics for Western students through multimodal education; philosophy for children; sound and multimodality; Pedagogy of aesthetic to eco-pedagogy, etc.
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  16. Multimodal communication and effective communication.Judith C. Brown, Kara Gardner & Daniel J. Levitin - 2017 - In Stephen Michael Kosslyn, Ben Nelson & Robert Kerrey (eds.), Building the intentional university: Minerva and the future of higher education. Cambridge, MA: The MIT Press.
     
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  17.  12
    Multimodal resources for turn-taking: pointing and the emergence of possible next speakers.Lorenza Mondada - 2007 - Discourse Studies 9 (2):194-225.
    The article investigates a multimodal practice for self-selecting observed in a video-taped corpus of work meetings: the use of pointing gestures predicting possible turn completions and projecting the emergence of possible next speakers. This practice is analyzed in various sequential positions, namely at turn beginnings and at pre-beginnings. It displays recipients' practical online turn parsing, and their orientation to transition spaces, and to TCU, completions in a visible, recognizable, public way. It shows the emergent and progressive establishment of speakership, (...)
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  18. Multimodal structure of painful experiences.Błażej Skrzypulec - 2023 - In Sensory Individuals: Unimodal and Multimodal Perspectives. Oxford: Oxford University Press.
    It is common to characterize pain with touch-related terms, like ‘cutting’, ‘pressing’, ‘sharp’, and ‘pulsing’, or temperature-related terms, like ‘hot’ or ‘burning’. This suggests that many pains are phenomenally multimodal because they are experienced as having some tactile-like or thermal-like character. The goal of this chapter is to investigate the structure of phenomenally multimodal pain experiences. It is argued that the usual accounts of multimodal structure proposed in investigations regarding exteroceptive experiences cannot be plausibly applied to (...) experiences of pain. Instead, an alternative framework is proposed which characterizes the structure of tactile-like and thermal-like pains by referring to the notion of crossmodal correspondences. (shrink)
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  19.  12
    Multimodal conversation analysis and interpretative phenomenological analysis: a methodological framework for researching translanguaging in multilingual classrooms.Kevin W. H. Tai - 2023 - New York, NY: Routledge.
    This book presents the methodological framework of combining Multimodal Conversation Analysis (MCA) with Interpretative Phenomenological Analysis (IPA) to interpretively analyse translanguaging practices in educational contexts. Beginning with an overview of the three uses of translanguaging - translanguaging as a theory of language, as a pedagogical practice and as an analytical perspective - the book goes on to critically examine the different methodological approaches for analysing translanguaging practices in multilingual classroom interactions. It explains how MCA and IPA are useful methodologies (...)
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  20. The multimodal construction of political personae through the strategic management of semiotic resources of emotion expression.Gheorghe-Ilie Farte & Nicolae-Sorin Dragan - 2022 - Social Semiotics 32 (3):1-25.
    This paper presents an analytical framework for analyzing how multimodal resources of emotion expression are semiotically materialized in discursive interactions specific to political discourse. Interested in how political personae are emotionally constructed through multimodal meaning-making practices, our analysis model assumes an interdisciplinary perspective, which integrates facial expression analysis – using FaceReader™ software –, the theory of emotional arcs and bodily actions (hand gestures) analysis that express emotions, in the analytical framework of multimodality. The results show how the (...) choices that political actors make during discursive interactions allow them to build their political brand and make connections with the audience on an emotional level. (shrink)
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  21.  51
    Multimodal Incompleteness Under Weak Negations.Juliana Bueno-Soler - 2013 - Logica Universalis 7 (1):21-31.
    This paper shows that some classes of multimodal paraconsistent logics endowed with weak forms of negation are incompletable with respect to Kripke semantics. The reach of such incompleteness is discussed, and we argue that this shortcoming, more than just a logical predicament, may be relevant for attempts to characterize quantum logics and to handle quantum information and quantum computation.
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  22. Multimodal mental imagery and perceptual justification.Bence Nanay - 2020 - In Dimitria Gatzia & Berit Brogaard (eds.), The Epistemology of Non-visual Perception. Oxford, U.K.: Oxford University Press.
    There has been a lot of discussion about how the cognitive penetrability of perception may or may not have important implications for understanding perceptual justification. The aim of this paper is to argue that a different set of findings in perceptual psychology poses an even more serious challenge to the very idea of perceptual justification. These findings are about the importance of perceptual processing that is not driven by corresponding sensory stimulation in the relevant sense modality (such as amodal completion (...)
     
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  23.  11
    The multimodal interactional organization of tasting: Practices of tasting cheese in gourmet shops.Lorenza Mondada - 2018 - Discourse Studies 20 (6):743-769.
    Taste is a central sense for humans and animals, and it has been largely studied either from physiological and neurological approaches or from socio-cultural ones. This paper adopts another view, focused on the activity of tasting rather than on the sense of taste, approached within the perspective of ethnomethodology and multimodal conversation analysis. This view addresses the activity of tasting as it is interactionally organized in specific social settings, observed in a naturalistic way, on the basis of video recordings. (...)
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  24.  54
    Sensory Individuals: Unimodal and Multimodal Perspectives.Aleksandra Mroczko-Wrasowicz & Rick Grush (eds.) - 2023 - Oxford: Oxford University Press.
    Sensory Individuals: Unimodal and Multimodal Perspectives provides an interdisciplinary, well-balanced, and comprehensive look at different aspects of unisensory and multisensory objects, using both nuanced philosophical analysis and informed empirical work. The research presented in this book represents the field's progression from treating neural sensory processes as primarily modality-specific towards its current state of the art, according to which perception, and its supporting neural processes, are multi-modal, modality-independent, meta-modal, and task-dependent. Even within such approaches sensory stimuli, properties, brain activations, and (...)
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  25.  15
    The multimodal construction of acceptability: Marvel's Civil War comic books and the PATRIOT Act.Francisco Veloso & John Bateman - 2013 - Critical Discourse Studies 10 (4):427-443.
    The 9/11 attacks in the USA had profound political consequences at both domestic and international levels. Specific and controversial policy developments were pursued requiring substantial legitimation to find acceptance. A prime example was the USA PATRIOT Act, which was passed in the immediate aftermath of 9/11 and subsequently received considerable critique due to the sweeping nature of its redefinition of what was acceptable in the cause of ‘fighting terror’. The media, and their construal of events and policies, played a significant (...)
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  26.  26
    Multimodal integration in statistical learning: evidence from the McGurk illusion.Aaron D. Mitchel, Morten H. Christiansen & Daniel J. Weiss - 2014 - Frontiers in Psychology 5:85721.
    Recent advances in the field of statistical learning have established that learners are able to track regularities of multimodal stimuli, yet it is unknown whether the statistical computations are performed on integrated representations or on separate, unimodal representations. In the present study, we investigated the ability of adults to integrate audio and visual input during statistical learning. We presented learners with a speech stream synchronized with a video of a speaker’s face. In the critical condition, the visual (e.g. /gi/) (...)
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  27.  33
    Multimodal Linguistic Inference.Michael Moortgat - 1995 - Logic Journal of the IGPL 3 (2-3):371-401.
    In this paper we compare grammatical inference in the context of simple and of mixed Lambek systems. Simple Lambek systems are obtained by taking the logic of residuation for a family of multiplicative connectives /, *, \, together with a package of structural postulates characterizing the resource management properties of the * connective. Different choices for Associativity and Commutativity yield the familiar logics NL, L, NLP, LP. Semantically, a simple Lambek system is a unimodal logic: the connectives get a Kripke (...)
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  28.  88
    Multimodal-first or pantomime-first?Jordan Zlatev, Sławomir Wacewicz, Przemyslaw Zywiczynski & Joost van de Weijer - 2017 - Interaction Studies 18 (3):465-488.
    A persistent controversy in language evolution research has been whether language emerged in the gestural-visual or in the vocal-auditory modality. A “dialectic” solution to this age-old debate has now been gaining ground: language was fully multimodal from the start and remains so to this day. In this paper, we show this solution to be too simplistic and outline a more specific theoretical proposal, which we designate as pantomime-first. To decide between the multimodal-first and pantomime-first alternatives, we review several (...)
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  29.  56
    Multimodal Metaphor.Eduardo Urios-Aparisi & Charles J. Forceville (eds.) - 2009 - Mouton de Gruyter.
    Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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  30.  72
    Solving Multimodal Paradoxes.Federico Pailos & Lucas Rosenblatt - 2014 - Theoria 81 (3):192-210.
    Recently, it has been observed that the usual type-theoretic restrictions are not enough to block certain paradoxes involving two or more predicates. In particular, when we have a self-referential language containing modal predicates, new paradoxes might appear even if there are type restrictions for the principles governing those predicates. In this article we consider two type-theoretic solutions to multimodal paradoxes. The first one adds types for each of the modal predicates. We argue that there are a number of problems (...)
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  31.  9
    Visual and Affective Multimodal Models of Word Meaning in Language and Mind.Simon De Deyne, Danielle J. Navarro, Guillem Collell & Andrew Perfors - 2021 - Cognitive Science 45 (1):e12922.
    One of the main limitations of natural language‐based approaches to meaning is that they do not incorporate multimodal representations the way humans do. In this study, we evaluate how well different kinds of models account for people's representations of both concrete and abstract concepts. The models we compare include unimodal distributional linguistic models as well as multimodal models which combine linguistic with perceptual or affective information. There are two types of linguistic models: those based on text corpora and (...)
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  32.  8
    The multimodal marking of aspect: The case of five periphrastic auxiliary constructions in North American English.Jennifer Hinnell - 2018 - Cognitive Linguistics 29 (4):773-806.
    Journal Name: Cognitive Linguistics Issue: Ahead of print.
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  33.  18
    Multimodal Biometric Fusion: Performance under Spoof Attacks.Sandeep Kale, Mohammed Rizwan & Zahid Akhtar - 2011 - Journal of Intelligent Systems 20 (4):353-372.
    Biometrics is essentially a pattern recognition system that recognizes an individual using their unique anatomical or behavioral patterns such as face, fingerprint, iris, signature etc. Recent researches have shown that many biometric traits are vulnerable to spoof attacks. Moreover, recent works showed that, contrary to a common belief, multimodal biometric systems in parallel fusion mode can be intruded even if only one trait is spoofed. However, most of the results were obtained using simulated spoof attacks, under the assumption that (...)
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  34. Multimodal data representation and processing based on algebraic system of aggregates.Yevgeniya Sulema & Etienne Kerre - 2020 - In Snehashish Chakraverty (ed.), Mathematical methods in interdisciplinary sciences. Hoboken, NJ: Wiley.
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  35. Multimodality: A Social Semiotic Approach to Contemporary Communication.[author unknown] - 2010
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  36.  11
    Multimodal Evidence of Atypical Processing of Eye Gaze and Facial Emotion in Children With Autistic Traits.Shadi Bagherzadeh-Azbari, Gilbert Ka Bo Lau, Guang Ouyang, Changsong Zhou, Andrea Hildebrandt, Werner Sommer & Ming Lui - 2022 - Frontiers in Human Neuroscience 16.
    According to the shared signal hypothesis the impact of facial expressions on emotion processing partially depends on whether the gaze is directed toward or away from the observer. In autism spectrum disorder several aspects of face processing have been found to be atypical, including attention to eye gaze and the identification of emotional expressions. However, there is little research on how gaze direction affects emotional expression processing in typically developing individuals and in those with ASD. This question is investigated here (...)
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  37.  18
    Enhancing Multimodal Learning Through Traditional Sporting Games: Marro360°.Pere Lavega-Burgués, Rafael A. Luchoro-Parrilla, Jorge Serna, Cristòfol Salas-Santandreu, Pablo Aires-Araujo, Rosa Rodríguez-Arregi, Verónica Muñoz-Arroyave, Assumpta Ensenyat, Sabrine Damian-Silva, Leonardo Machado, Queralt Prat, Unai Sáez de Ocáriz, Aaron Rillo-Albert, David Martín-Martínez & Miguel Pic - 2020 - Frontiers in Psychology 11.
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  38. Perception and Multimodality.Casey O'Callaghan - 2012 - In Eric Margolis, Richard Samuels & Stephen Stich (eds.), The Oxford Handbook of Philosophy of Cognitive Science. Oxford University Press.
    Philosophers and cognitive scientists of perception by custom have investigated individual sense modalities in relative isolation from each other. However, perceiving is, in a number of respects, multimodal. The traditional sense modalities should not be treated as explanatorily independent. Attention to the multimodal aspects of perception challenges common assumptions about the content and phenomenology of perception, and about the individuation and psychological nature of sense modalities. Multimodal perception thus presents a valuable opportunity for a case study in (...)
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  39. Multimodality: Foundations, Research and Analysis: A Problem-Oriented Introduction.[author unknown] - 2017
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  40.  33
    Multimodal argumentation: Beyond the verbal/visual divide.Assimakis Tseronis - 2018 - Semiotica 2018 (220):41-67.
    Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 41-67.
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  41.  78
    Introduction: Multimodal interaction.Tanya Stivers & Jack Sidnell - 2005 - Semiotica 2005 (156):1-20.
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  42.  31
    Multimodal Fusion in Analyzing Political Cartoons: Debates on U.S. Beef Imports Into Taiwan.Tiffany Ying-Yu Lin & Wen-yu Chiang - 2015 - Metaphor and Symbol 30 (2):137-161.
    This study proposes a multimodal fusion model to account for the cognitive mechanisms involving 56 political cartoons with regard to U.S. beef import issues as reported in two dominant Taiwanese newspapers, the Liberty Times and United Daily News. Specifically, this study claims that multimodal fusion model evolves from two metonymic-metaphoric networks, i.e., related metonymic network and diversified metaphoric network, and combines the conceptual, visual, and verbal modes. Our analysis demonstrates that multimodal fusion is a significant and recurrent (...)
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  43.  68
    Multimodal linguistic inference.Michael Moortgat - 1996 - Journal of Logic, Language and Information 5 (3-4):349-385.
    In this paper we compare grammatical inference in the context of simple and of mixed Lambek systems. Simple Lambek systems are obtained by taking the logic of residuation for a family of multiplicative connectives /,,\, together with a package of structural postulates characterizing the resource management properties of the connective.Different choices for Associativity and Commutativity yield the familiar logics NL, L, NLP, LP. Semantically, a simple Lambek system is a unimodal logic: the connectives get a Kripke style interpretation in terms (...)
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  44.  3
    Sensory Individuals: Unimodal and Multimodal Perspectives.Aleksandra Mroczko-Wrasowicz & Rick Grush (eds.) - 2023 - Oxford, UK: Oxford University Press.
    Sensory Individuals: Unimodal and Multimodal Perspectives provides an interdisciplinary, well-balanced, and comprehensive look at different aspects of unisensory and multisensory objects, using both nuanced philosophical analysis and informed empirical work. The research presented in this book represents the field's progression from treating neural sensory processes as primarily modality-specific towards its current state of the art, according to which perception, and its supporting neural processes, are multi-modal, modality-independent, meta-modal, and task-dependent. Even within such approaches sensory stimuli, properties, brain activations, and (...)
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  45.  21
    Sensory substitution and multimodal mental imagery.Bence Nanay - 2017 - Perception 46:1014-1026.
    Many philosophers use findings about sensory substitution devices in the grand debate about how we should individuate the senses. The big question is this: Is “vision” assisted by (tactile) sensory substitution really vision? Or is it tactile perception? Or some sui generis novel form of perception? My claim is that sensory substitution assisted “vision” is neither vision nor tactile perception, because it is not perception at all. It is mental imagery: visual mental imagery triggered by tactile sensory stimulation. But it (...)
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  46.  68
    Commentary: “Multimodal Theories of Recognition and Their Relation to Molyneux's Question”.John Schwenkler - 2015 - Frontiers in Psychology 6.
  47. Advancing Multimodal and Critical Discourse Studies: Interdisciplinary Research Inspired by Theo van Leeuwen’s Social Semiotics.[author unknown] - 2018
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  48.  65
    Probative Norms for Multimodal Visual Arguments.J. Anthony Blair - 2015 - Argumentation 29 (2):217-233.
    The question, “What norms are appropriate for the evaluation of the probative merits of visual arguments?” underlies the investigation of this paper. The notions of argument and of multimodal visual argument employed in the study are explained. Then four multimodal visual arguments are analyzed and their probative merits assessed. It turns out to be possible to judge these qualities using the same criteria that apply to verbally expressed arguments. Since the sample is small and not claimed to be (...)
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  49.  9
    Multimodal Modeling: Bridging Biosemiotics and Social Semiotics.Alin Olteanu - 2021 - Biosemiotics 14 (3):783-805.
    This paper explores a semiotic notion of body as starting point for bridging biosemiotic with social semiotic theory. The cornerstone of the argument is that the social semiotic criticism of the classic view of meaning as double articulation can support the criticism of language-centrism that lies at the foundation of biosemiotics. Besides the pragmatic epistemological advantages implicit in a theoretical synthesis, I argue that this brings a semiotic contribution to philosophy of mind broadly. Also, it contributes to overcoming the polemic (...)
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  50.  14
    A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials.Damodar Suar, Priyadarshi Patnaik & Amarendra Kumar Dash - 2016 - Discourse and Communication 10 (3):209-234.
    Improvising selected tools from Kress and Van Leeuwen’s inter-semiosis framework, this study explores how, between global and local, TV commercials in India often reframe a cultural third space producing new discursive forms and identities. Three commercials from the food and beverage category are selected on the basis of the country of origin of the endorsing company and the patterns of glocalization. Multimodal discourse analysis reveals that the commercials construct the glocal identity in several ways. In the Knorr Soups commercial, (...)
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