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  1. International marketing ethics from an islamic perspective: A value-maximization approach. [REVIEW]Mohammad Saeed, Zafar U. Ahmed & Syeda-Masooda Mukhtar - 2001 - Journal of Business Ethics 32 (2):127 - 142.
    International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Against this background, this paper endeavors to identify the salient features of the Islamic framework of (...)
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