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Michael S. LaTour [4]Michael LaTour [1]
  1.  69
    Corporate Social Responsibility and Organizational Effectiveness: A Multivariate Approach. [REVIEW]Shaker A. Zahra & Michael S. LaTour - 1987 - Journal of Business Ethics 6 (6):459 - 467.
    In this paper, three major themes in research on corporate social responsibility (CSR) are identified. Of particular interest, however, is the potential link between CSR and organizational effectiveness (OE). Data collected from 410 college graduate and undergraduate students were used to examine this relationship. Using factor analysis, eight dimensions of CSR and three components of OE were extracted. Canonical analysis was then performed. The result supports the proposition that specific CSR practices affect select OE outcomes. In addition, the method employed (...)
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  2.  29
    Bribery and Extortion in International Business: Ethical Perceptions of Greeks Compared to Americans. [REVIEW]John Tsalikis & Michael S. LaTour - 1995 - Journal of Business Ethics 14 (4):249 - 264.
    This study investigates the differences in he way bribery and extortion is perceived by two different cultures — American and Greek. Two hundred and forty American business students and two hundred and four Greek business students were presented with three scenarios describing a businessman offering a bribe to a government official and three scenarios describing a businessman being forced to pay a bribe to an official in order to do business. The Reidenbach-Robin instrument was used to measure the ethical reactions (...)
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  3.  43
    The Appropriateness of Fear Appeal Use for Health Care Marketing to the Elderly: Is It OK to Scare Granny? [REVIEW]Suzeanne Benet, Robert E. Pitts & Michael LaTour - 1993 - Journal of Business Ethics 12 (1):45 - 55.
    In this paper we explore the intersection of three topics which have historically been singled out for ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals in promoting health care issues to the elderly are explored with a consumer psychologist's theoretical view of fear appeals. Next the assumption of the elderly market's vulnerability and indicants of social or psychological function (...)
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  4.  36
    A Model to Explore the Ethics of Erotic Stimuli in Print Advertising.Tony L. Henthorne & Michael S. LaTour - 1995 - Journal of Business Ethics 14 (7):561 - 569.
    This paper discusses a test of a hypothetical model of the role of perceived ethical feelings about the use of female nudity/erotic stimuli in print advertising. Specifically, the linkages between perceived ethicalness of the use of the print ad (as measured by the Reidenbach and Robin ethics scale) and attitude toward the ad, brand, and purchase intention are explored.
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  5.  56
    A Model of the Effects of Self-Efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising.Robin L. Snipes, Michael S. LaTour & Sara J. Bliss - 1999 - Journal of Business Ethics 19 (3):273 - 285.
    The primary purpose of this study was to better understand the effects of consumers' perceived self-efficacy on their perceptions of the ethicality of a fear appeal and subsequent attitudes towards the ad, the brand, and purchase intentions. In this study, a total of 305 consumer responses were investigated to determine attitudes toward a fear appeal ad. The results suggest that the use of strong fear appeals may not be perceived as unethical if consumers feel they can use the recommended product (...)
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