The communicative affordances of the participatory web have opened up new and multifarious channels for the proliferation of hate. In particular, women navigating the cybersphere seem to be the target of a disproportionate amount of hostility. This paper explores the contexts, approaches and conceptual synergies around research on online misogyny within the new communicative paradigm of social media communication. The paper builds on the core principle that online misogyny is demonstrably and inherently a discourse; therefore, the field is envisaged at (...) the intersection of digital media scholarship, discourse theorization and critical feminist explications. As an ever-burgeoning phenomenon, online hate has been approached from a range of disciplinary perspectives but has only been partially mapped at the interface of meaning making contents/processes and new mediation technologies. The paper aims to advance the state of the art by investigating online hate in general, and misogyny in particular, from the vantage point of Social Media Critical Discourse Studies ; an emerging model of theorization and operationalization of research combining tenets from Critical Discourse Studies with scholarship in digital media and technology research. Our SM-CDS approach to online misogyny demarcates itself from insinuation whereby the phenomenon is reduced to digital communicative affordances per se and argues in favor of a double critical contextualization of research findings at both digital participatory as well as social and cultural levels. (shrink)

ABSTRACT he paper examines the digital practices and discourses of the Islamic State when exploiting Social Media Communication environments to propagate their jihadist ideology and mobilise specific audiences. It draws on insights from Social Media Critical Discourse Studies, observational approaches, and visual content/semiotic analysis. The paper maintains the complementary nature of technological practice and discursive content in the process of meaning-making in digital jihadist discourse. The study shows that digital practices of strategic sharing, distribution and campaigns to re-upload textual materials (...) are made possible by exploiting SMC communicative affordances. As for the analysis of discursive content, the paper focuses on YouTube and highlights strategic patterns and covert references in an IS-produced flagship video. It illustrates how IS discourse constructs its envisaged in-group/outgroup by symbolising current events within historical, political and ideological conflict scenarios, i.e. the incessant resistance and legitimacy of forces of virtue vs evil. By foregrounding symbolic references to military outgroup actors, IS legitimises its own violence and projects a powerful self-identity against a global hegemony. The paper shows how the combination of a technologically savvy operation and a resistant, anti-hegemonic narrative, embedded in a strategically framed symbolism of Islam, may resonate with global -diasporic digital consumers. (shrink)