109 found
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  1. Personal moral philosophies and the moral judgments of salespeople.R. Tansey, G. Brown, M. R. Hyman & L. E. Dawson Jr - forthcoming - Journal of Personal Selling and Sales Management:59--75.
     
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  2. Anti-consumption: An overview and research agenda.M. S. W. Lee, K. V. Fernandez & M. R. Hyman - 2009 - Journal of Business Research 62 (2):145--147.
    This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
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  3. Ethical codes are not enough.M. R. Hyman, R. Skipper & R. Tansey - 1990 - Business Horizons 33 (2):15--22.
     
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  4. Research on advertising ethics: Past, present, and future.M. R. Hyman, R. Tansey & J. W. Clark - 1994 - Journal of Advertising 23:5--15.
     
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  5. Ethical judgments about wartime ads depicting combat.R. Tansey, M. R. Hyman & G. Brown - forthcoming - Journal of Advertising:57--74.
     
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  6. Deception in advertising: A proposed complex of definitions for researchers, lawyers, and regulators.M. R. Hyman - 1990 - International Journal of Advertising 9 (3):259--270.
     
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  7. Designing vignette studies in marketing.K. D. Wason, M. J. Polonsky & M. R. Hyman - 2002 - Australasian Marketing Journal 10 (3):41--58.
     
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  8. A critique and revision of the multidimensional ethics scale.M. R. Hyman - 1996 - Journal of Empirical Generalisations in Marketing Science 1 (1):1--35.
     
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  9. Motivators and enablers of SCOURing: A study of online piracy in the US and UK.K. J. Shanahan & M. R. Hyman - 2010 - Journal of Business Research 63 (9):1095--1102.
     
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  10. A dual-process model of cheating intentions.J. J. Sierra & M. R. Hyman - 2006 - Journal of Marketing Education 28 (3):193--204.
  11. Two challenges for the three dichotomies model.M. R. Hyman, R. Skipper & R. Tansey - forthcoming - Ama Winter Educators’ Conference Proceedings. Chicago, Il:417--422.
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  12.  97
    A Tribute, an Old Challenge Revisited, and an Amplification.M. R. Hyman - forthcoming - Legends of Marketing.
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  13. A multiple stakeholder perspective on responsibility in advertising.M. J. Polonsky & M. R. Hyman - 2007 - Journal of Advertising 36 (2):5--13.
     
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  14. Violent commercials in television programs for children.K. J. Shanahan, C. M. Hermans & M. R. Hyman - 2003 - Journal of Current Issues and Research in Advertising 25 (1):61--69.
     
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  15. Children's influence on consumption-related decisions in single-mother families: A review and research agenda.S. R. Chaudhury & M. R. Hyman - forthcoming - Philosophical Explorations.
    Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to offset a parental authority dynamic introduced by a new stepfather, the work-related constraints imposed on a breadwinning mother, or the imposition of adult-level (...)
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  16. Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective.J. J. Sierra, M. R. Hyman & I. M. Torres - 2009 - Journal of Current Issues and Research in Advertising 31 (2):41--66.
     
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  17. Marketing and logical deduction.R. Skipper & M. R. Hyman - forthcoming - Journal of Marketing:89--92.
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  18. The antitrust implications of relationship marketing.R. J. Fontenot & M. R. Hyman - 2004 - Journal of Business Research 57 (11):1211--1221.
     
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  19. A rapprochement between advertisers and Jungians.M. R. Hyman & R. Tansey - 1991 - Current Issues and Research in Advertising 13:105--123.
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  20. Revising the structural framework for marketing management.M. R. Hyman - 2004 - Journal of Business Research 57 (9):923--932.
     
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  21. Antecedents and consequences of trust in a service provider: The case of primary care physicians.B. Leisen & M. R. Hyman - 2004 - Journal of Business Research 57 (9):990--999.
     
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  22. Advertising: Questioning Common Criticisms.M. R. Hyman & R. B. Skipper - forthcoming - Business Ethics.
     
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  23. Evaluating and improving argument-centered works in marketing.R. Skipper & M. R. Hyman - forthcoming - Journal of Marketing:60--75.
     
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  24. Ethnic Identity in Advertising: A Review and Meta-analysis.J. J. Sierra, M. R. Hyman & R. S. Heiser - forthcoming - Journal of Promotion Management.
     
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  25. Consumer Behavior: Still Normative After All These Years.B. Waguespack & M. R. Hyman - forthcoming - Philosophical Explorations.
     
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  26. Adjusting Prices for Externalities.S. Conner & M. R. Hyman - forthcoming - Readings and Cases in Sustainability Marketing.
     
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  27. Creating a Values-Driven Organization.S. D. Conte, M. R. Hyman & D. M. Astolfi - forthcoming - Rights, Relationships, and Responsibilities:295--316.
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  28. Children and Advertising: The Influence of Cognitive Development Models on Research Questions and Results.C. Curran & M. R. Hyman - forthcoming - Philosophical Explorations.
     
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  29. Ensuring best-fitting faculty hires.C. M. Curran & M. R. Hyman - 2000 - Marketing Education Review 10 (2):69--81.
     
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  30. Ensuring Fit in Faculty Hiring.C. Curran & M. R. Hyman - 1999 - American Marketing Association Winter Educators’ Conference Proceedings 10:31.
  31. Shaping Harmonious Marketing Departments.C. Curran, M. R. Hyman & K. Shanahan - forthcoming - Philosophical Explorations.
     
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  32. Selling to Newly Emerging Markets.C. M. Curran & M. R. Hyman - 2001 - Academy of Marketing Science. Journal 29 (3):324.
     
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  33. The anti-trust implications of relationship marketing.R. Fontenot & M. R. Hyman - 2004 - Journal of Business Research 57:1211-1221.
     
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  34. Reducing reluctance to transfer.B. D. Gelb & M. R. Hyman - 1987 - Business Horizons 30 (2):39--43.
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  35. A Laboratory Study of Different Corrective Advertising Claims.K. D. Hankel & M. R. Hyman - forthcoming - Philosophical Explorations.
     
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  36. The relationship between task complexity and information search: The role of self-efficacy.J. Hu, B. A. Huhmann & M. R. Hyman - 2007 - Psychology and Marketing 24 (3):253--270.
     
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  37. Adapting a Microcomputer Marketing Game for Laboratory-Based Research in Marketing Decision Support Systems.M. R. Hyman - forthcoming - Philosophical Explorations.
     
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  38. Advertising Ethics: It's More than Avoiding Deception and Protecting Children.M. R. Hyman - forthcoming - Advertising Research:253--268.
     
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  39. An Enlightened Way to Curb Piracy of Digitalized Intellectual Property.M. R. Hyman & K. J. Shanahan - forthcoming - B> Quest.
     
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  40. Assessing faculty beliefs about the importance of various marketing job skills.M. R. Hyman & J. Hu - 2005 - Journal of Education for Business 81 (2):105--110.
     
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  41. A provider-cost/patron-effort schema for classifying products.M. R. Hyman, V. M. Sharma & P. Krishnamurthy - 1995 - Journal of the Academy of Marketing Science 23 (1):15--25.
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  42. A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and Validity.M. R. Hyman - forthcoming - Philosophical Explorations.
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  43. Adjusting Self-Reported Attitudinal Data for Mischievous Respondents.M. R. Hyman & J. J. Sierra - forthcoming - Philosophical Explorations.
     
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  44. A Study of Geographic Mobility and Motility as They Relate to Marketing.M. R. Hyman - 1988 - Dissertation, Purdue University
     
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  45. Augmenting the household affluence construct.M. R. Hyman, G. Ganesh & S. McQuitty - 2002 - Journal of Marketing Theory and Practice 10 (3):13--32.
     
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  46. Coping with time/effort-stingy students.M. R. Hyman & S. D. Conte - 2002 - Marketing Education Quarterly 1.
     
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  47. Faculty Beliefs about Skills Required for Marketing Jobs.M. R. Hyman - 2004 - 2004 Ama Winter Educators’ Conference 15:18.
     
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  48. International Business Research: A Retrospective.M. R. Hyman, Z. Yang, K. S. Fam & A. W. Stratemeyer - 2008 - Open Business Journal 1:67--95.
     
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  49. International marketing serials: A retrospective.M. R. Hyman & Z. Yang - 2001 - International Marketing Review 18 (6):667--718.
     
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  50. InterNet Romances: They Can Succeed.M. R. Hyman - 1994 - Electronic Journal of Virtual Culture 2.
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