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Ling Zheng [3]Lingya Zheng [1]
  1.  10
    The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective.Ling Zheng, Yunxia Zhu & Ruochen Jiang - 2019 - Journal of Business Ethics 156 (2):439-454.
    With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...)
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  2.  27
    A comprehensive update on CIDO: the community-based coronavirus infectious disease ontology.Yongqun He, Hong Yu, Anthony Huffman, Asiyah Yu Lin, Darren A. Natale, John Beverley, Ling Zheng, Yehoshua Perl, Zhigang Wang, Yingtong Liu, Edison Ong, Yang Wang, Philip Huang, Long Tran, Jinyang Du, Zalan Shah, Easheta Shah, Roshan Desai, Hsin-hui Huang, Yujia Tian, Eric Merrell, William D. Duncan, Sivaram Arabandi, Lynn M. Schriml, Jie Zheng, Anna Maria Masci, Liwei Wang, Hongfang Liu, Fatima Zohra Smaili, Robert Hoehndorf, Zoë May Pendlington, Paola Roncaglia, Xianwei Ye, Jiangan Xie, Yi-Wei Tang, Xiaolin Yang, Suyuan Peng, Luxia Zhang, Luonan Chen, Junguk Hur, Gilbert S. Omenn, Brian Athey & Barry Smith - 2022 - Journal of Biomedical Semantics 13 (1):25.
    The current COVID-19 pandemic and the previous SARS/MERS outbreaks of 2003 and 2012 have resulted in a series of major global public health crises. We argue that in the interest of developing effective and safe vaccines and drugs and to better understand coronaviruses and associated disease mechenisms it is necessary to integrate the large and exponentially growing body of heterogeneous coronavirus data. Ontologies play an important role in standard-based knowledge and data representation, integration, sharing, and analysis. Accordingly, we initiated the (...)
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  3.  2
    Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry.Junchen Shang, Zhihui Liu, Hong Yang, Chengyu Wang, Lingya Zheng, Wenfeng Chen & Chang Hong Liu - 2020 - Frontiers in Psychology 11.
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  4.  17
    Quality assurance of complex ChEBI concepts based on number of relationship types.Hasan Yumak, Ling Zheng, Ling Chen, Michael Halper, Yehoshua Perl & Gareth Owen - 2019 - Applied ontology 14 (3):199-214.
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