Past research has found that mere in‐group/out‐group categorizations are sufficient to elicit biases in face memory. The current research yields novel evidence that mere social categorization is also sufficient to modulate processes underlying face perception, even for faces for which we have strong perceptual expertise: same‐race (SR) faces. Using the composite face paradigm, we find that SR faces categorized as in‐group members (i.e., fellow university students) are processed more holistically than are SR faces categorized as out‐group members (i.e., students at (...) another university). Hence, holding perceptual expertise with faces constant, categorizing an SR target as an out‐group member debilitates the strong holistic processing typically observed for SR faces. (shrink)

Contained in the face is a vast body of social information, both fixed and flexible. Across multiple lines of converging evidence it has become increasingly clear that face processing is subject to one of the most potent and best understood of social cognitive phenomena: social categorization. This article reviews this research at the juncture of social psychology and face perception showing the interplay between social categorization and face processing. It lays out evidence indicating that social categories are extracted easily from (...) faces, suggesting that the effects of social categories can occur quickly and unintentionally. Recent evidence that social categories can affect perception of both invariant and variant facial characteristics is discussed. Finally, the article summarizes recent evidence indicating that the motivational consequences of social categories can affect which faces are remembered and how faces are processed. (shrink)