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    Marketing Communications and Corporate Social Responsibility : Marriage of Convenience or Shotgun Wedding?Khosro S. Jahdi & Gaye Acikdilli - 2009 - Journal of Business Ethics 88 (1):103-113.
    This paper aims to examine the role that the various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate the impact of such communications on an organisation's corporate reputation and brand image. The proliferation of unsubstantiated ethical claims and so-called 'green washing' by some companies has resulted in increasing consumer cynicism and mistrust. This has made the task of communicating with, and more importantly (...)
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  2. Ethical capital and the culture of integrity: three cases in the United Kingdom and New Zealand.Tom Cockburn, Khosro S. Jahdi & Edgar Gray Wilson - 2012 - In Agata Stachowicz-Stanusch & Wolfgang Amann (eds.), Business integrity in practice: insights from international case studies. New York, N.Y.: Business Expert Press.
     
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    Marketing communications and corporate social responsibility (csr): Marriage of convenience or shotgun wedding? [REVIEW]Khosro S. Jahdi & Gaye Acikdilli - 2009 - Journal of Business Ethics 88 (1):103 - 113.
    This paper aims to examine the role(s) that the various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate the impact of such communications on an organisation's corporate reputation and brand image. The proliferation of unsubstantiated ethical claims and so-called 'green washing' by some companies has resulted in increasing consumer cynicism and mistrust. This has made the task of communicating with, and more importantly (...)
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