The views of myth advanced by Eliade, Jung, and Campbell are as flawed as they have been influential. Despite differences, all three concur in granting myth the status of a product of natural signification. The result is an obscurantist representation of myth, which in fact abets myth’s aim to represent itself as timeless, noncontingent, apolitical fact. Barthian analysis of myth exposes this aim by identifying its semiotic structure. This study applies that analysis to the myth of Pandora as an instance (...) of how myth insinuates itself into ordinary signs in order to pass as elementary and also elemental truth. (shrink)