This paper looks at how the strategies of mediaand cultural studies can be applied to thehealth studies field. This relationship,however, has been met with resistance due to anumber of status debates. We argue theimportance of fostering links between these`disciplines' namely because the definition ofwhat constitutes `health' has been broadenedand is inscribed in most forms of popularmedia. Using the example of the `health andlifestyle' debate, we argue that the mediainforms cultural understandings aboutrequirements for living and is therefore acrucial area of analysis (...) for health studies(and cultural/media studies) students. We arealso concerned with analysing how the mediacontributes to the construction and regulationof `healthy' subjects making links with publichealth discourses and current debates in thefield of media and health. (shrink)