This work investigates the relationship between goals and mitigation behaviors during the COVID-19 pandemic in Italy. Study 1 identified goals ascribed to following and violating mitigation-related indications. Study 2 investigated the structure of and link between COVID-related goals and behaviors in a large community sample. Our results showed substantial relationships between goals and behaviors. Goals were best described by a bi-dimensional structure, whereas behaviors clustered into a three-component structure. Hierarchical multiple regressions demonstrated the incremental validity of goals in the prediction (...) of behaviors. Network analysis suggested that goals imbued with social content were more directly related to both risky and preventive behaviors. Motivational aspects emerged as important contributors to the organization of behaviors in the context of the COVID-19 pandemic. (shrink)

Stimuli that relate to the self tend to be better liked. The Self-Referencing (SR) task is a paradigm whereby one target categorised through the same action as self-stimuli (i.e. possessive pronouns) is preferred over an alternative target categorised through the same action as other-stimuli. Past studies on the SR showed that valence could not fully account for the observed effect. Here we explored self-relevance as a possible explanation. Across four studies (N = 567), participants selected self-relevant and self-irrelevant adjectives to (...) be used as source stimuli in a Personal-SR task. In that task, the two classes of stimuli were paired with two fictitious brands. We measured automatic (IAT) and self-reported preferences, and identification with the brands. Experiment 1 showed that the brand paired with positive self-relevant adjectives became more positive than the one paired with positive self-irrelevant adjectives. Experiment 2 confirmed this pattern with negative adjectives, and Experiment 3 ruled out the effect of a self-serving bias in the adjectives selection. Experiment 4 showed that the brand related to negative self-relevant adjectives was preferred over the brand related to positive self-irrelevant adjectives. We discussed the implications of our results and the potential mechanisms that might explain self-driven preferences. (shrink)