Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to (...) explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed. (shrink)
Social influence and persuasion are not synonyms. This paper traces back the different approaches and distinctions constituting the two concepts and argues that the two research traditions focused respectively on social influence in group processes and on individual attitude change through persuasive communication, could be re-examined from a different vantage point, casting a new light on the continuities between them.