1. The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics.John M. T. Balmer, Kyoko Fukukawa & Edmund R. Gray - 2007 - Journal of Business Ethics 76 (1):7-15.
    In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer’s (in Balmer and Greyser, 2002) AC2ID test model of corporate identity – a pragmatic tool of identity management – we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualizations of corporate social responsibility (...)
    Direct download (6 more)  
    Export citation  
    Bookmark   35 citations  
  2.  56
    Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility.Kyoko Fukukawa, John M. T. Balmer & Edmund R. Gray - 2007 - Journal of Business Ethics 76 (1):1-5.
    Direct download (4 more)  
    Export citation  
    Bookmark   22 citations  
  3. Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded. [REVIEW]John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser - 2011 - Journal of Business Ethics 102 (1):1-14.
    Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corporate marketing has an explicit ethical/CSR dimension and extends stakeholder theory by taking account of an institution’s past, present and (prospective) future stakeholders. In our article, we discuss, scrutinise and elaborate the notion of ethical corporate marketing. We argue that an ethical corporate marketing positioning is a (...)
    Direct download (7 more)  
    Export citation  
    Bookmark   12 citations