A popular belief sustains that being honest is not profitable. John Baines sustains that morality is a powerful tool for success in life. Morals for the 21st Century is not a simple reformulation of natural morals, but an absolutely new proposal of morals in which the author categorically asserts and presents experiments to the effect that morality is firmly set on scientific premises, for the first time breaking the ideological and theological bases which have always served as their support. The (...) morals proposed by John Baines are situated in the world of the laws of energy, that is, in the strict domain of physics. Every person that complies with this moral code, will be complying with himself: by respecting this moral code, he will be respecting himself: sowing the laws of this moral code in the earth of his being, he will harvest multiplying each grain, proving the benefits of complying with this eternal order of things, without need of fear or faith. "Genuine morals correspond to the harmonization guidelines of the Universe and Nature, so that those who carefully observe their laws will always be successful..." Also available in Spanish, Arabic. (shrink)