Nonhuman animals always have played a significant role in people's lives. Lately, the technological and market economy has anthropomorphized dogs to human-like behavior, particularly to status of family member or child. This qualitative study expands upon the current studies on consumption and animals and society by exploring how human-canine relationships are anthropomorphized at the family excursion to "Yappy Hour" at Fido's Barkery. The type of person who attends Yappy Hour on a weekly basis has a unique and special type of (...) connection with their dog that goes beyond most people's relationships with dogs. Most of the dog lovers interviewed do not perceive their dogs as dogs; they are family members, best friends, and "fur babies." These dog lovers also do not perceive themselves as dog owners; they see themselves as mothers and fathers. The social and market environment of Fido's Barkery not only reinforces their relationship with their dog, it shapes community, friendships, and personal identity. (shrink)

Purebred dog rescuers are doing their part to reduce the problems of homeless pets and pet overpopulation. The volunteers studied are doing the daily and invisible work of saving dogs. Because of their perception of the animal rights movement, however, they do not consider themselves part of the animal welfare or animal rights movement, nor do they care to be. Dog rescue organizations agree with academics and activist organizations on the cause of the problem of homeless pets and pet overpopulation, (...) but they differ on the theoretical, political, and ideological solutions to the problem. This paper focuses on the disagreements between rescue workers, activists, and academics and asks whether there is a place for rescue workers within the larger animal protection movement. (shrink)