This book marks an important evolution in Jean Baudrillard's thought as he leavesbehind his older and better-known concept of the "simulacrum" and tackles the new problem of digitaltechnology acquiring organicity. The resulting world of cold communication and its indifferentalterity, seduction, metamorphoses, metastases, and transparency requires a new form of response.Writing in the shadow of Marshall McLuhan, Baudrillard insists that the content of communication iscompletely without meaning: the only thing that is communicated is communication itself. He sees themasses writhing in an (...) orgiastic ecstasy of communications. Baudrillard navigates the Object'smaelstrom with the euphoria of the astronaut reentering Earth's atmosphere with no possibility ofassistance from Mission Control. (shrink)

An analysis of how Mitterand came to power in France and how political power seduced the French Left and became a simulacrum. First published in French in 1985, The Divine Left is Jean Baudrillard's chronicle of French political life from 1977 to 1984. It offers the closest thing to political analysis to be found from a thinker who has too often been regarded as apolitical. Gathering texts that originally appeared as newspaper commentary on François Mitterand's rise to power as France's (...) first Socialist president and the Socialist Party's fraught alliance with the French Communist Party, The Divine Left in essence presents Baudrillard's theory of the simulacrum as it operates in the political sphere. In France, the Left, and even the ultra-Left, had been seduced by power. This scenario—dissected by Baudrillard with deadpan humor and an almost chilling nonchalance—produced a Socialist Party that devoted itself to rallying the market economy and introducing neoliberalism, and replaced an intellectual class with the media stars and hyper-professionals of the spectacle. Starting from the elections of 1977, Baudrillard analyzes—in “real time,” as it were—how the Left's taking of power had in fact been an enaction of not just its own death throes, but those of power itself. The Divine Left outlines a simulation of politics that offers discomfiting parallels to our political world today, a trajectory that has only grown more apparent in recent years: the desire and intention to fail. (shrink)

Évaluer l’architecture populaire ramène invariablement au savant, quelle que soit la variété des regards (confrontation, imitation, altération, recours, fascination ou rejet), à l’extrême construction savante du populaire et construction populaire du savant. Mais le désir d’architecture renvoie rarement à un désir d’architecte : quand et comment une œuvre architecturale échappe-t-elle à son auteur pour devenir signe d’une culture que chacun se sera appropriée?