This article challenges the neo-Darwinist physicalist position assumed by currently prevalent naturalizing accounts of consciousness. It suggests instead an evolutionary understanding of cognitive emergence and an acceptance of mental capacity as a phenomenon in its own right, differing qualitatively from, although not independent of, the physical and material world. I argue that if we accept that consciousness is an adaptation enabling survival through immediate individual intuition of the world, we may accept this metaphysics as a given. Methodological focus can then (...) shift to investigating the, as yet untheorized, nature of consciousness itself as capacity/interconnectivity/potential. The article accepts Joseph Margolis's recent advocacy of a pragmatist approach that is "natural but not naturalizable" , that is, an anti-reductionist as opposed to an eliminativist position, but it seeks to develop this position further and to give it new direction. (shrink)