According to Greimas, the semiotic square is far more than a heuristic for semantic and literary analysis. It represents the generative “deep structure” of human culture and cognition which “define the fundamental mode of existence of an individual or of a society, and subsequently the conditions of existence of semiotic objects” (Greimas & Rastier 1968: 48). The potential truth of this hypothesis, much less the conditions and implications of taking it seriously (as a truth claim), have received little attention in (...) the literature. In response, this paper traces the history and development of the logical square of opposition from Aristotle to Greimas and beyond, to propose that the relations modelled in these diagrams are embodied relations rooted in gestalt memories of kinesthesia and proprioception from which we derive basic structural awareness of opposition and contrast such as verticality, bilaterality, transversality, markedness and analogy. To make this argument, the paper draws on findings in the phenomenology of movement (Sheets-Johnstone 2011a, 2011b, 2012, Pelkey 2014), recent developments in the analysis of logical opposition (Beziau & Payette 2008), recent scholarship in (post)Greimasian semiotics (Corso 2014, Broden 2000) and prescient insights from Greimas himself (esp. 1968, 1984). The argument of the paper is further supported through a visual and textual content analysis of a popular music video, both to highlight relationships between the semiotic square and mundane cultural ideologies and to show how these relationships might be traced to the marked symmetries of bodily movement. In addition to illustrating the enduring relevance of Greimasean thought, the paper further illustrates the neglected relevance that embodied chiasmus holds for developments in anthropology, linguistics and the other cognitive sciences. (shrink)

Charles Sanders Peirce’s first rule of logic (EP 2.48, 1898) identifies the inception point of human inquiry. Taking a closer look at this principle, we find at its core a necessary relationship between emptiness and desire that underlies all genuine instances of human learning and adaptation. This composite relationship plays a critical role in the function or failure of learning but has received scant attention in the literature. As a result, the complexities of the first rule of logic are not (...) well understood, often being mistakenly conflated with the rule’s famous corollary, ‘do not block the way of inquiry’, or passed over with cursory definitions, including ‘wonder’, ‘doubt’ and ‘the will to learn’. Following a background discussion highlighting the nature of reflexive inquiry and fallibilism that situate human consciousness both within and beyond animal being, I draw on multiple layers of evidence from a range of disciplines to better reveal the complex dynamics intrinsic to the first rule of logic. These layers include a closer reading and exegesis of the original passage and surrounding text; a semiotic reanalysis of this reading in light of recent advances in the semiotic theory of learning; a resituation of these distinctions within broader contemporary discussions of emptiness ontology to which I contribute in part via an original semantic/rhetorical analysis of a linguistic construction in Laozi; the introduction of a closely related pedagogical tool under development in the context of my own university-level teaching in ethnography and research methods; and the dialogic situation of this diagram within discourses of psychotherapy, philosophy and literature. Building on these principles and distinctions, the paper closes with a perspective shift on obstacles and desire in human learning and an expanded reformulation of the first rule of logic. (shrink)

Cross-linguistic strategies for mapping lexical and spatial relations from body partonym systems to external object meronymies (as in English ‘table leg’, ‘mountain face’) have attracted substantial research and debate over the past three decades. Due to the systematic mappings, lexical productivity and geometric complexities of body-based meronymies found in many Mesoamerican languages, the region has become focal for these discussions, prominently including contrastive accounts of the phenomenon in Zapotec and Tzeltal, leading researchers to question whether such systems should be explained (...) as global metaphorical mappings from bodily source to target holonym or as vector mappings of shape and axis generated “algorithmically”. I propose a synthesis of these accounts in this paper by drawing on the species-specific cognitive affordances of human upright posture grounded in the reorganization of the anatomical planes, with a special emphasis on antisymmetrical relations that emerge between arm-leg and face-groin antinomies cross-culturally. Whereas Levinson argues that the internal geometry of objects “stripped of their bodily associations” (1994: 821) is sufficient to account for Tzeltal meronymy, making metaphorical explanations entirely unnecessary, I propose a more powerful, elegant explanation of Tzeltal meronymic mapping that affirms both the geometric-analytic and the global-metaphorical nature of Tzeltal meaning construal. I do this by demonstrating that the “algorithm” in question arises from the phenomenology of movement and correlative body memories—an experiential ground which generates a culturally selected pair of inverse contrastive paradigm sets with marked and unmarked membership emerging antithetically relative to the transverse anatomical plane. These relations are then selected diagrammatically for the classification of object orientations according to systematic geometric iconicities. Results not only serve to clarify the case in question but also point to the relatively untapped potential that upright posture holds for theorizing the emergence of human cognition, highlighting in the process the nature, origins and theoretical validity of markedness and double scope conceptual integration. (shrink)

Reflexive observations and observations of reflexivity: such agendas are by now standard practice in anthropology. Dynamic feedback loops between self and other, cause and effect, represented and representamen may no longer seem surprising; but, in spite of our enhanced awareness, little deliberate attention is devoted to modeling or grounding such phenomena. Attending to both linguistic and extra-linguistic modalities of chiasmus (the X figure), a group of anthropologists has recently embraced this challenge. Applied to contemporary problems in linguistic anthropology, chiasmus functions (...) to highlight and enhance relationships of interdependence or symbiosis between contraries, including anthropology’s four fields, the nature of human being and facets of being human. (shrink)

The evolution of arm-leg relationships presents something of a problem for embodied cognitive science. The affordances of habitual bipedalism and upright posture make our two sets of appendages and their interrelationships distinctively human, but these relations are largely neglected in evolutionary accounts of embodied cognition. Using a mixture of methods from historical linguistics, Cognitive Linguistics and linguistic anthropology to analyze data from languages around the world, this paper identifies a robust, dynamic set of part-whole relations that emerge across the human (...) waistline between upper and lower appendage sets cross-culturally. The general pattern—identified as “arm-leg syncretism”—provides a plausible primary source for the uniquely human penchant for creative analogy, or “double-scope conceptual blending”, said to underlie the human language faculty (Fauconnier and Turner 2002, 2008; Deely 2002; Anttila 2003; Bybee 2010). This account not only addresses a conspicuous gap in the literature but also enables us to better understand what it means to be human—including how we came to be unique among other species and how we are still vitally interrelated with other species. Deely (2010) blends both sides of this tension into a single phrase: “the semiotic animal”. The paper further develops this distinction by drawing attention to one of the roles upright posture played in the emergence of semiotic consciousness. (shrink)

Cross-linguistic evidence from widespread modes of language variation and change demonstrate that language evolution proceeds (at least in part, perhaps in whole) by breaking and renewing symmetrical patterns. Since this activity is identified with semiosis (Nöth 1994, 1998), these patterns-in-process establish further grounds for insisting that the science of language be more adequately situated within semiotic understanding as “an ideoscopic science and sub-discipline under the general doctrine of signs” (Deely 2012: 334). After summarizing the theoretical context of my thesis, including (...) relationships between analogy, symmetry, and linguistic diagrammatization, I present supporting comparative data in successive stages of complexity, ranging from simple reversals of linguistic diagrams through time to the emergence of more involved linguistic mirror patterns, to the emergence of intertwining diagrams and linguistic fractal symmetries. I then point back to the embodied and psychological sources of these patterns in the primary modeling system of the human Umwelt. The essay ends with gestures toward further unexplored sources of evidence and a summary proposal for understanding language evolution as non-linear process, qua semiosis. (shrink)

Take part... and you will bear witness to the semiotic nature of human animals. This event, commented by Charbel Niño El-Hani (Federal University of Bahia) and chaired by Elma Berisha (Lyceum Institute), is part of the activities of the 2022 International Open Seminar on Semiotics: a Tribute to John Deely on the Fifth Anniversary of His Passing, cooperatively organized by the Institute for Philosophical Studies of the Faculty of Arts and Humanities of the University of Coimbra, the Lyceum Institute, the (...) Deely Project, Saint Vincent College, the Iranian Society for Phenomenology at the Iranian Political Science Association, the International Association for Semiotics of Space and Time, the Institute for Scientific Information on Social Sciences of the Russian Academy of Sciences, the Semiotic Society of America, the American Maritain Association, the International Association for Semiotic Studies, the International Society for Biosemiotic Studies, the International Center for Semiotics and Intercultural Dialogue, Moscow State Academic University for the Humanities and the Mansarda Acesa with the support of the FCT - Foundation for Science and Technology, I.P., of the Ministry of Science, Technology and Higher Education of the Government of Portugal under the UID/FIL/00010/2020 project. *** Jamin Pelkey is Associate Professor and Program Director in the Department of Languages, Literatures and Cultures at Ryerson University, Toronto, where he is also an active faculty member in the Ryerson-York graduate program in Communication & Culture. He serves as Co-Editor of Semiotica, Vice President of the International Association for Cognitive Semiotics, and executive board member for the International Cognitive Linguistics Association, the International Society for Biosemiotic Studies, and the Semiotic Society of America. Jamin’s research explores semiotic dimensions of language evolution and embodied cognition. He is the recipient of the 2017 Mouton d’Or Award for best article in Semiotica and has edited or co-edited twelve collections in linguistics, anthropology, and semiotics, including Tropological Thought and Action (2022), Cognitive Semiotics (2019), Applied Brand Semiotics (2018), Archaeology of Concepts (2018), Sociohistorical Linguistics in Southeast Asia (2017), Virtual Identities (2016), and The Semiotics of Paradox (2015). His authored books include Dialectology as Dialectic (2011) and The Semiotics of X (2017). He is currently editing Bloomsbury Semiotics, a major reference work in four volumes. *** Charbel N. El-Hani is full professor in the Institute of Biology, Federal University of Bahia, Brazil. Coordinator of the LEFHBio - History, Philosophy, and Biology Teaching Lab and the INCT IN-TREE - National Institute of Science and Technology in Interdisciplinary and Transdisciplinary Studies in Ecology and Evolution. Between January 2020 and July 2021, he was visiting researcher at the CES - Centre for Social Studies of the University of Coimbra, Portugal. He works in the areas of philosophy of biology, ecology, ethnobiology and science education research. *** Homepage: https://www.uc.pt/fluc/uidief/io2s Auditorium: https://www.uc.pt/fluc/uidief/io2s/auditorium *** Technical support assured by Robert Junqueira. The cover image for the video was designed by Zahra Soltani. (shrink)

A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.

Comparative modeling is necessary for semiotic inquiry. To better theorize such pursuits, a reflexive turn is in order: comparative modeling needs comparative modeling. In search of experientially grounded analogies better suited for understanding, validating, scrutinizing, and accounting for the situation of the semiotic inquirer, this paper applies insights from Peircean process semiotics and Göran Sonesson’s extended theory of cultural semiotics toward two ends: one theoretical, the other applied. First, I undertake a critical review of recent scholarly and creative works that (...) attempt to adapt concepts of “parallax” as a source domain for comparative modeling activities. I do this in order to continue laying groundwork for a more complex, systematic theory of reflexive semiotic modeling in human inquiry, building on my earlier work. Second, I explore a specific case study of comparative intercultural modeling: namely, nationalist ethnic classification strategies in China and Vietnam. While many researchers have considered the onomastic and geopolitical dimensions of state-sanctioned ethnic categorization programs in these two countries, little has been done to unpack the powerful visual and narratological strategies employed by both; and little has been done to compare the intercultural categories these strategies serve to legitimize. The Vietnamese classification program is clearly modeled on its Chinese counterpart historically, but important categorical mismatches emerge between the two that indicate the presence of hidden diversity. Comparing the two systems also leads to a number of discoveries with implications for further developing the theory of cultural semiotics. Ultimately, the function or purpose of parallax modeling is shown to both comprehend and point beyond nascent intercultural and intracultural models toward more complex blends, by holding all such relations in a comparative frame, not as irreconcilable positions but as a more developed composite sign indicating the presence of yet more deeply buried dynamic objects to be searched out through further collateral experience. (shrink)