Today’s education system needs to be global. ‘World Class Education’ involves a globally accepted high standard of education. Every country needs an increasing number of highly educated people and skilled professionals in order to integrate into the globalization process. These professionals include scholars, philosophers and leaders with vision. Leaders are our human capital. The state must provide opportunities for higher education to create human capital that meets global standards. The overall development of a society is largely determined by the quality (...) of its education, especially higher education. A well-educated, well-trained population could propel a nation towards rapid economic growth. Despite lack of natural resources, countries such as Japan, Korea and Singapore have made rapid economic progress. This was because they invested heavily in education and training. On the other hand, countries such as Nigeria or Congo, despite enormous natural resources, are poor and backward because of large-scale illiteracy and lack of skilled workforce. The aim of education is to create well-trained, competent and progressive individuals who can perform all kinds of tasks and take on a lot of responsibilities. Higher education is the stage of education that takes place at the post-secondary level, and is provided mostly and most meaningfully by universities. A university introduces its students to discussions and debates that prevail in various disciplines and fields of knowledge. The objective of a university is not only to create and disseminate knowledge but also to develop human resources that will accelerate the socio-economic development of the nation. This is possible only when the employees working in these universities are motivated and empowered. To achieve this objective, universities must restructure and redesign their HRD practices and processes. In this background, the present article analyzes the existing HRD practices and processes in 10 leading universities in India and how should these universities go about transforming their HR systems and mechanisms to meet the rapidly changing environmental demands. The research approach and methodology adopted to carry out this study includes collection of primary and secondary data. Primary data has been collected by administering a well-structured and well-designed questionnaire on HRD climate survey developed by XLRI Jamshedpur. The questionnaire had been administered to 1,000 respondents selected from the 10 leading universities of India. Data from both the sources were analyzed statistically by applying various statistical tools and techniques to find the conclusions, based on which the guidelines, recommendations and policy implications were made for the improvement of HRD practices in the universities. (shrink)

This article deals with varieties of epistemological methods in calculating days of lunar calendar, mainly on the beginning date of months. Examining different methods in Indonesian Islamic-scape, it argues that there are three epistemological models which are rooted at Islamic classical epistemologies; the ahl al-hadith, the ahl al-ra‎y, and the intuitive sufi. The ahl al-hadith emphasizes on the empirical rukyatul-hilal, whereas the ahl al-ra’y strongly concerns on the mathematically rational method. The sufi, not so popular in Indonesia but influential (...) in some sufi circles, deploys the intuitive kashf method. In some cases, these three are however intertwined and in contradiction one to another. The article futher argues that different method-in-use is strongly influenced the local spesificties of diverse Indonesian Muslim’s backgrounds, and groupings. (shrink)

Regarding the exhaustive discussions of the fundamentality of existence versus the fundamentality of quiddity, it is a necessary preliminary to examine and analyze the first documented statement of the fundamentality of existence. Following this, we must inquire how the concept is obtained on the basis of which such a judgment could be formed. Then we must illuminate the meaning of propositions that state only that an object is or exists (ontological propositions). Finally, by explaining the meaning of the words “quiddity” (...) and “existence” and comparing them, indications are found of confusion between epistemological and ontological issues. (shrink)

This article proposes an analysis of changes implemented during Malaysia's Prime Minister Abdullah Ahmad Badawi's administration (20032003), which displayed bias against changes and introduced schemes to justify the systems it upheld. Transmutations wrought during Abdullah's tenure may have been neither substantial nor totalizing, but within the conservative paradigm which had long gripped national politics, Abdullah's deviations were significant nevertheless.

The aim of present paper is to introduce the concept of ‘expressive perception’ in Ernst Cassirer’s philosophical mythology. Having Cited Dorothy Emmet’s methodological objection, the author, by recalling Kantian aspect of Cassirer’s thought and referring to the concept of ‘expressive perception’, would make an attempt to reply on his part: according to Cassirer, this level of perceptive experience is the origin of the mythical form of thinking as a whole and, at the same time, is the original and irreducible altogether. (...) Thus, taking ‘mythical thought’ as an independent form of thinking, beside the ‘critical-empirical’ form of thinking, is, for one thing, completely cogent; for another, due to its dependency upon expressive form of perception, mythical thought would never be quite omitted, rather, keep living latently beneath the skin of mental life. In addition, author explains how much Cassirer owes, regarding to the concept of ‘expressive form of perception’, to Max Scheler. Avoiding to elaborate on Scheler’s detailed argument, Cassirer relies strongly on the consequences Scheler draws from his considerations in his work ‘Wesen und Formen der Sympathie’. Restating Scheler’s argument briefly should help in understanding Cassirer’s idea. (shrink)

Religion has been in general neglected or even seen as a taboo subject in organizational research and management practice. This is a glaring omission in the business and society and business ethics literatures. As a source of moral norms and beliefs, religion has historically played a significant role in the vast majority of societies and continues to remain relevant in almost every society. More broadly, expectations for responsible business behavior are informed by regional, national, or indigenous cultures, which in many (...) parts of the world are heavily influenced by religious belief systems and religious institutions. In this essay, we discuss examples of how religion has functioned as a macro social force affecting business and society, discuss some of the key questions and issues related to research in this domain, offer some observations about why religion may be problematic with regard to its effects on business, and conclude by summarizing the articles contained in the special issue. (shrink)

The paper describes the design of an intelligent tutoring system for teaching Introduction to Computer Science-a compulsory curriculum in Al-Azhar University of Gaza to students who attend the university. The basic idea of this system is a systematic introduction into computer science. The system presents topics with examples. The system is dynamically checks student's individual progress. An initial evaluation study was done to investigate the effect of using the intelligent tutoring system on the performance of students enrolled in computer science (...) curriculum at Al-Azhar University, Gaza. The results showed a positive impact on the evaluators. (shrink)

This study was carried out to determine the ethical sensitivity levels of students enrolled in the nursing faculty. The sample of the descriptive study consisted of 594 students who were taught at the Faculty of Nursing in February - May 2018 and agreed to participate in the study. The data were collected by Personal Information Form prepared by researchers to evaluate the demographic characteristics of students and The Modified Moral Sensitivity Questionnaire for Student Nurses. The data obtained from the application (...) were analyzed using SPSS for Windows 23.0 program. The majority of the students participating in the study were women and 74.9% stated that they internalized the profession. The total score average of The Modified Moral Sensitivity Questionnaire for Student Nurses is 4.93 ± 0.49. While the lowest average score in all classes is “Experiencing Ethical Dilemma” sub-dimension, the highest average score is in the “Interpersonal Orientation” sub-dimension. It is the 3rd year student with the highest average score received from the scale. It was determined that the ethical sensitivity of the nursing students was medium and there was a significant difference between the ethical sensitivity levels of the students between the classes. It is thought that ensuring the continuity of the ethical education of the nursing students will be effective in increasing the awareness of the students on the subject. For this reason, it is recommended to integrate ethical issues in all courses in the structuring of nursing education curriculum programs. (shrink)

Molla Lutfī of Tokat is one of the fifteenth-century Ottoman scholars. His work “Risālah (Kalimāt) Muta'alliqah bi Ayah al- Ḥajj” covers many jurisprudential issues about al- Ḥajj (pilgrimage). In the mentioned work, he criticized the interpretation for the verses 196-198 of surah al Baqarah in the book “al-Kashshāf 'an Haqā'iq Ghawāmid al- Tanzīl wa 'Uyūn al-Aqāwīl fī Wujūh al-Ta'wīl” which is written predominantly in dirāyah method by the Mu’tazilī scholar al-Zamakhsharī, and the commentaries and annotations written on this interpretation. This (...) study discusses the conditions of Ḥajj, the isssue whether the ʿUmrah is wajib or not, abrogation of an āyah by an hadith, the time for three days fasting during Ḥajj, certain times for performing the rituals of Ḥajj, the issue whether the waqfa on Arafah is wajib or not, and also Molla Lutfi’s views and objections on these topics. (shrink)

İran’ın kuzeybatısında İslam coğrafya âlimlerinin Cibâl olarak tavsif ettikleri bölgede Sâsânîler döneminde kurulan Kazvin, İslâm orduları tarafından bölgede ele geçirilen ilk İran şehirlerinden biri olmuştur. Kuruluşundan itibaren Deylem cihetine yönelik saldırılarda askerî karargâh amaçlı kullanılan kent, İslâm fetihleriyle de bu hüviyetini korumuştur. Halkın İslâm’ı benimsemesinin zamanı ve niteliği hususunda ihtilaflar olmakla birlikte Kazvin'de kısa süre içinde İslâmlaşma tamamlanmıştı. Garnizon kent olmasından kaynaklı iskân ettirilen Arap askerler, diğer beldelerden sınıra cihada gelen Müslümanlar, âlimler ve şehre ayrı imtiyazlarda bulunan halifeler sebebiyle şehir (...) kısa süre içinde fizikî ve kültürel olarak İslâm şehrine dönüşmüştür. Çalışmamızda örnekleriyle somutlaştıracağımız bu unsurlardan ilk olarak Kazvin fatihi Berâ b. Âzib tarafından şehre yerleştirilen Arap askerlerinden aralarında âlim ve ravilerin de bulunduğu kimselerin askerî faaliyetler dışında şehrin İslâm kültür ve medeniyetine katkılarından bahsedeceğiz. Keza İslâm büyükleri ve halifeler tarafından sınırda cihat etmenin faziletine dair sözleri ile teşvik edilen gönüllü askerleri ve gerek evlerinde gerekse camilerde ilim faaliyetlerini sürdüren âlimleri de bu minvalde zikredeceğiz. Son olarak bu askerler için kale, sûr ve şehrin sınıra yakın bölgelerinde inşa edilen mahalleler ile fiziki ortamı sağlayan, şehirde sürekli cihat ortamı olması hasebiyle halkı vergilerden muaf tutan ve vakıflarla malî destekte bulunan halifeleri ve sair idarî amillleri de kentin İslamlaşmasındaki diğer unsurlar arasında ele alacağız. (shrink)

_Sufi Castigator_ investigates the writings of Ahmad Kasravi, one of the foremost intellectuals in Iran. It studies his work within the context of Sufism in modern Iran and mystical Persian literature and includes translations of Kasravi’s writings. Kasravi provides a fascinating topic for those with interests in Sufism and Iranian studies as he attempted to produce a form of Iranian identity that he believed was compatible with the modern age and Iranian nationalism. His stress on reason and the de-mystification (...) of religion caused him to repudiate Sufism and much of the Sufi literary heritage as backwards and believed it a reason for the weakness of modern Iran. Kasravi’s historical observations were weak, and his writings indicate that he was working towards pre-determined conclusions. However, his works are of significance because they contributed to a major discussion in the 1930s to 1940s about the ideal image and identity that Iranians should adopt. Despite the academic weaknesses of Kasravi’s works he had a profound effect on the next generation of thinkers. _Sufi Castigator_ is stimulating and meticulously researched book and includes two lengthy translations of Kasravi’s works, _Sufism_ and _What does Hafez Say?_ and will appeal to scholars of middle eastern studies. (shrink)

The laws are not silent in war, but what should they say? What is the moral function of the law of armed conflict? Should the law protect civilians who do not fight but help those who do? Should the law protect soldiers who perform non-combat functions or who may be safely captured? How certain should a soldier be that an individual is a combatant rather than a civilian before using lethal force? What risks should soldiers take on themselves to avoid (...) harming civilians? When do inaccurate weapons become unlawfully indiscriminate? When does 'collateral damage' to civilians become unlawfully disproportionate? Should civilians lose their legal rights by serving, voluntarily or involuntarily, as human shields? Finally, when should killing civilians constitute a war crime? These are the questions that Law and Morality at War answers, contributing to a cutting-edge international debate. Drawing on the concepts and methods of contemporary moral and legal philosophy, the book develops a normative framework within which the laws of war and international criminal law can be evaluated, criticized, and reformed. While several philosophical works critically examine the moral status of civilians and combatants, this book fills a gap, offering both an account of the laws of war and war crimes, and proposing how the law could be improved from a moral point of view. (shrink)

Firms are central to wealth creation and distribution, but their role in economic inequality in a society remains poorly studied. In this essay, we define and distinguish value distribution from value creation and value appropriation. We identify four value distribution mechanisms that firms engage in and argue that shareholder wealth maximization approach skews the value distribution toward shareholders and top executives, which in turn contributes to rising economic inequalities around the world. We call on organizational scholars to study the value (...) distribution role of firms and its consequences for society, and introduce the articles in this volume of the special issue on economic inequality, business, and society. (shrink)

In the study of _Lawāmiʿ al-Naẓar_, Ibrahim Safri presents a history of rational sciences in the Maghribī tradition in the seventeenth and eighteenth century. He also presents a critical edition of the work, which can be considered as an introduction to post-Avicennian studies in North Africa.

Perjalanan sejarah hadis Nabawi yang panjang dan berliku telah menempatkannya sebagai obyek yang tidak pernah sepi dari kontroversi dan perseteruan wacana. Salah satu persoalan krusial yang kerap menjadi bahan perdebatan di pelbagai kalangan adalah menyangkut sejarah penulisan dan pembukuan hadis. bahkan, wacana mengenai kodifikasi ini telah dijadikan senjata ampuh oleh orientalis dan para ingkar al-Sunnah untuk mendiskreditkan hadis atau sunah serta menggugat autentisitasnya sebagai sumber hukum Islam kedua, setelah al-Qur’an. pertentangan di kalangan umat Islam, demikian halnya yang menjadi kritik para (...) orientalis, berkutat pada persoalan keabsahan penulisan dan pembukuan hadis jika dilihat dari aspek pertimbangan normatif, hingga akhirnya bermuara kepada keraguan terhadap otoritas sunah itu sendiri dalam sistem besar: Syariat Islam. Tulisan ini diharapkan dapat memberikan klarifikasi awal terhadap pro dan kontra seputar kodifikasi hadis nabi tersebut. (shrink)

Many if not all evidential languages have a mirative evidential: an indirect evidential that can, in some contexts, mark mirativity (the expression of speaker surprise) instead of indirect evidence. We address several questions posed by this systematic polysemy: What is the affinity between indirect evidence and speaker surprise? What conditions the two interpretations? And how do mirative evidentials relate to other mirative markers? We propose a unified analysis of mirative evidentials where indirect evidentiality and mirativity involve a common epistemic component. (...) A mirative interpretation requires a close temporal proximity between the speech event and the event of the speaker's learning the at-issue content. (shrink)

This article revises current understandings of the Indian Naqshbandī Shaykh, Aḥmad Sirhindī. It moves analytically beyond the pioneering and balanced scholarly accounts of Yohanan Friedmann and J.G.J. ter Haar, directly addressing the issues that Sirhindī's modern scholarly detractors have considered his most alarming statements and alleged exaggerated claims. Looking sociologically at Sirhindī's ashrāfī social context and his role as a sufi teacher the article demonstrates the logic of many of his shocking statements, some of which involve personal issues that have (...) yet to be discussed in western scholarly literature. Finally, the so-called “controversy” generated between two perspectives of unity has been vastly overstated in the scholarly literature. The overall sufi consensus is that there is no real controversy. Indeed, both Ibn al-Ἁrabī and Sirhindī agree that these two valid modes of unity are simply two ways of perceiving the One. (shrink)

ملخّـــــــــــــــص. بشارات، أحمد محمد. الالتفات في السّرد القرآني. رسالة دكتوراه في جامعة اليرموك. 2015م. (المشرف: أ.د. يوسف أبو العدوس). يعرض البحث ثلاث قضايا: الأولى، بنية الالتفات النصّي في محاولة لإجراء مفهوم يصدق على التشكّل البنيوي للالتفات النصّي، بإقامة تقابلات وظيفية بين الالتفات ووظيفتين في الدراسات السّرديّة: وظيفة الحافز ووظيفة التحفيز. إنّ الالتفات النصّي يتشكّل وفقًا للاعتبار الدلاليّ؛ فالتصوّر الشّكلي(=البنيّة التركيبية) غير وارد في إقامة مفهوم وظيفيّ للالتفات النصّي؛ أي أنّ بنيّة الالتفات بنيّة فوق صرفيّة(=صيغة الكلمة)، وفوق نحوية(=مسند ومسند إليه=جملة)، فالالتفات (...) النصّي مختلف عن الالتفات في الدّرس البلاغيّ القديم(=التفات الضمائر والأفعال...)؛ فقد يكون الالتفات النصّي مسندًا، أو إسنادًا، أو عدة جمل متتابعة(=آية أو عدة آيات في هذا البحث). والقضية الثانية، إجراء تحليل بنيويّ للالتفات النصّي في الخطاب القرآني، فالالتفات النصّي بناء لسانيّ مثير للاهتمام من جهتي الشكل والمعنى، إذ يتعالق الالتفات بمستويات واسعة من البناء النصّي في الخطاب القرآني، يدعو هذا إلى تحليل بنيّة التعالق اللسانيّ بإقامة الروابط البنيويّة في مستوى واسع من الخطاب القرآني، وهو ما قدّمه البحث في وظيفتيّ الإحالة والتكرار. والقضية الثالثة، محاولة إجراء مقاربات في المعنى، إذ يتعالق نصّ الالتفات بمستويات دلاليّة منفتحة، فمثلاً يتعالق الالتفات "وَلَنْ تَفْعَلُوا" (24\البقرة) في فكرة الإعجاز في آيات التحدي في مستوى واسع من المعنى، إذ يقدّم التحدي وظيفة مركزية في القضاء على اعتقاد الآلهة، وإقامة الاعتقاد لله وحده؛ لقد وُضِع المشكّكون في حرج، إذ يتوجب على آلهتهم أن تقدّم لهم خطابًا إلهيًا. وفي جانب آخر لم يجر التحدي في منحىً وظيفيّ واحد، فالتحدي بسورة غير التحدي بعشر سور، والتحدي بسورة وبعشرٍ غيره في مثلية القرآن {فَلْيَأْتُوا بِحَدِيثٍ مِثْلِهِ} (34\الطور)؛ إنّ هذه التحولات الوظيفية في سرديّة التحدي تقدّم ثلاثة أمور مهمة-وفق هذا البحث على الأقلّ- أ-وظيفة توحيد الله، ب-وظيفة حفظ الخطاب الإلهي مقابلاً للتحريف والافتراء، ج-الوظيفة التواصلية(= الوحي من طريق جبريل) مقابلاً لقولهم إنّ الرسول كاهن أو شاعر أو مجنون، فالمشككون يعتقدون تواصليةً في الكهنة والسحر مع عالم الجنّ، فأسقطوا ذلك على الخطاب الإلهي. -/- . (shrink)

Critical thinking continues to be viewed as a prerequisite skill for lifelong learning. It is not surprising therefore, that academic programmes delineate CT as a goal and a learning outcome. However, there are concerns regarding the extent to which the aims and objectives of the programmes are aligned with pedagogies for CT. Both the International Baccalaureate Diploma Programme and the Lebanese Baccalaureate Programme clearly delineate CT as a goal and a learning outcome. The study examines the facilitation of teaching CT (...) in the IBDP and LBP. The study was conducted in two schools located in Lebanon; one teaching the IBDP and the other the LBP. Semi structured interviews, questionnaires, and class visits were used to collect data pertaining to the teaching of CT in the two programmes in grades 11 and 12. The study is pioneering in studying the contribution of both programmes to the teaching of CT in Lebanese schools. (shrink)

Purpose This paper aims to study the developed countries’ experience on the cyberbullying legal regulation among adolescents, to identify existing shortcomings in the developing countries’ laws and to develop recommendations for regulatory framework improvement. Design/methodology/approach The authors have studied the state regulatory practice of the UK, the USA, Canada, Malaysia, South Africa, Turkey, UAE and analyzed the statistics of 2018 on the cyberbullying manifestation among adolescents in these countries. Findings The study results can encourage countries to create separate cyberbullying legislation (...) and periodically review and modify already existing legislation. Originality/value The study provides a list of the recommendations to regulate cybercrime in developing countries and prevent it as well. The results may contribute to creating laws related to the regulation of cyberbullying in countries where such legislation does not exist yet or existing regulatory legal acts do not bring the expected results, namely, in Post-Soviet countries and other developing countries of the world. (shrink)

The first colleges of the Society of Jesus, since the foundation of the one at Messina in 1548, chose to follow the notably participative pedagogy of the University of Paris. The article shows why and how the option for the modus parisiensis was made. The University of Paris, which the first companions knew through having studied there, had an academic structure more centred on the professor's authority than at the other European universities. This, however, did not prevent numerous contacts between (...) the students and the teaching body, with each group having its precise rules. Parisian teaching was progressive and systematic, very open to the culture of the Renaissance, and to ancient languages and authors. The influence of the «Brothers of the Common Life» is clear, especially regards their attention to the human and spiritual formation of the students. (shrink)

الملخص قاعدة "الأصل" و "استصحاب الحال" قراءة في منهج النحاة من الاستعمال إلى التعليل إلى القاعدة ملخص تعدّ فكرة "الأصل" (=علة الأصل) منهجـًا اتّبعه النّحاة لتقديم تفسيرات منطقية في بعض مسائل الكلم في العربية، إذ أخذ النحاة إجراء منهج تحليليّ يعتمد افتراض أو استحضار مكوّن بنيوي على أنّه "أصل الاستعمال" غاية إيجاد مقاربات منطقية تربط الاستعمال المنجز بالقاعدة، فـ"الأصل"–وفق النحاة- إمّا "نمطٌ لغويٌّ مهجورٌ غير أنّه اُستعمل في طور من أطوار العربية"، أو "نمط لغوي افتراضي" يجريه النحاة على معيارية الاستعمال (...) بحيث يصحّ عدّه منجزًا لغويًا تقابليًّا لاستعمالات تجري والقاعدة؛ وقد أجرى سيبيويه منهج قياسٍ افتراضي وَفْقَ عبارته:"وهذا تمثيلٌ ولم يُتكلّم به" ليجعل "المكوّن" الافتراضي شاهدًا نحويًّا يمثّل "أصل الاستعمال" ويصحّ الرجوع إليه في اشتقاق القاعدة والوصول إلى التعليل. يدرس البحث علاقة الوظيفة التعليلية بين "الأصل" و"استصحاب الحال" أجْل الوقوف على منهج النحاة في إطلاق الأحكام القواعدية في المسائل التي اعتمدوا فيها فكرة التعليل بـ"الأصل"، وهل كانت أحكامهم في تلك المسائل مقنعة أو غير مقنعة؟ ويسعى البحث إلى بيان العلاقة بين فكرة "الأصل" و"أدلة النحو" (الأصول) من وجهة تسعى إلى بيان منطق التعليل بـ"علة الأصل". The original rule of the historical usage of the primary sentence and the semi-original rules of the grammatical thinking A reading in the grammarian's approach, from usage to the reasoning to the rules Abstract The original rule of the historical usage of the primary sentence is considered one of the methods that followed by the grammarians to provide a logical explanation sequence for some of the language issues. Most of the grammarians assume that there is a new sentence style that referred to an old usage in some of the sentence’s structure. According to the grammarians that these old structures are being the reference rules and evidences to explain the structure of the new structure style. Also based on the grammarian approach the old structure is divided into two parts: the first, sentence structure that have been actually used in the language history. The second is an imagination assumption where such kind of structures have not been used before and therefore can be considered as a hypothetical lingual style only, Sebaweeh has conducted a standard approach according to his phrase "This is a an example only, it has not been spoken". It is important to know that the grammarians have followed an analytical approach to make a center point between the original rule and the semi-original rule so as to provide a logical explanation of these structure styles. This research seeks to study the relation between the original rule and semi-original rules of the grammatical thinking. In addition, this search seeks to study the relation between the original rule and the Grammatical evidence (=OSOL) Key Words: The original rule - the semi-original rules -/- الكلمات المفتاحية أصول النحو، قاعدة الأصل، استصحاب الحال. (shrink)

This paper explores the representation of Laji’een and Muhajireen in Jordan News Agency. It uses the headlines of a 2.5 million word corpus of Arabic news articles in a time span of 5 years from 2012 to 2016. Chronologically analyzing the headlines shows a change in the representation of and attitudes towards refugees and migrants over the investigated period. The analysis of the headlines shows that 2012 starts with providing the assistance to the refugees then at a later stage of (...) 2012 and in 2013 and 2014, the language is shifted to calling for assistance to the country to contribute to solving the problem. In 2015, the language is changed to be more alerting about the scarce in funding. In 2016, the headlines have changed the focus to Europe due to the migration of the refugees. This motivates the National News Agency of Jordan to highlight the suffering of Europe because of the refugees despite having the capacity and resources to host the migrant refugees. The paper concludes that language in general, and the language of media in particular can change the attitudes of people and governments toward critical issues and phenomena like migration and asylum. (shrink)

This study provides a detailed description of ways in which Muslim astronomers handled the Greek astronomical legacy, reassessed its cultural and philosophical implications in light of their religiously-inspired world view, and proposed to modify it.

Ethno-pragmatics as device to understand the culturally Other is essential when we believe that there is a nexus of intimate relationships between languageand culture. The whole idea of ethno-pragmatics is to understand local life-worlds in the wake of celebrating particularism in inter-cultural communication. Ethnopragmatics basically appreciates language practices in terms that make sense to the people concerned, whether in terms of indigenous values, beliefs, attitudes, social categories or emotions, and so on. Understanding cultural keywords is pertinent in ethno-pragmatics. These living (...) words provide the best key to a culture’s values and assumptions, and they are embedded in the cultural scripts of the society/community. With the above positioning, we suggested that ethno-pragmatics be the device for intercultural communication intelligence. In this work we employed a cultural script quest in order to capture/understand the tapestry of Malay culture. Bahasa is one of the main Malay cultural keywords. The Malays relate bahasa to various norms and beliefs that encompass their life-world. Bahasa is molecularly related to their emotions, sense-making and aesthetics. As an illustration, we provide ICQ-at-work with halus as a technique of utilizing bahasa for successful speech-acts. Specifically, we narrate on Malay “indirectness” as a way of having conversation with the culturally Other. (shrink)