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Guoying Ren [3]Guoyin Ren [1]
  1.  13
    Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, Yuan Zhang, Guoying Ren & Chun-Chun Chen - 2020 - Frontiers in Psychology 11.
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  2.  8
    The Impact of Global Dynamic Capabilities on Governance Structure Choice of Partnership: The Moderating Effect of Ambidexterity.Guoying Ren, Michael Yao-Ping Peng & Din Jong - 2021 - Frontiers in Psychology 12.
    Research on multinational inter-organizational relationships has demonstrated that the capabilities of small and medium sized enterprises can be developed via partnerships, but at present, we lack studies that relate the development of such capabilities to the management of business governance structure. This study provides a new perspective on internationalized SME marketing strategies in the global context. Using a dynamic capability view of firms, the study develops hierarchical regression models linking global dynamic capabilities and governance structure. This study empirically verifies the (...)
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  3.  22
    12 h Abstinence-Induced ERP Changes in Young Smokers: Electrophysiological Evidence From a Go/NoGo Study.Chang Liu, Fang Dong, Yangding Li, Yan Ren, Dongdong Xie, Xianfu Wang, Ting Xue, Ming Zhang, Guoyin Ren, Karen M. von Deneen, Kai Yuan & Dahua Yu - 2019 - Frontiers in Psychology 10.
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  4.  15
    Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand.Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, Yuan Zhang, Guoying Ren & Chun-Chun Chen - 2020 - Frontiers in Psychology 11.
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