4 found
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  1. Less Expectation, Less Pain: Low Wealth Alleviates Sense of Unfairness.Guanxiong Pei, Jia Jin, Taihao Li & Cheng Fang - 2021 - Frontiers in Psychology 12.
    Objective wealth plays an important role in social interaction and economic decision making. Previous studies indicate that objective wealth of others may influence the way we participate in resources allocation. However, the effect of objective wealth on responses to fairness-related resource distribution is far from clear, as are the underlying neural processes. To address this issue, we dynamically manipulated proposers’ objective wealth and analyzed participants’ behavior as responders in a modified Ultimatum Game, during which event-related potentials were recorded. Behavioral results (...)
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    Why Do You Trust News? The Event-Related Potential Evidence of Media Channel and News Type.Bonai Fan, Sifang Liu, Guanxiong Pei, Yufei Wu & Lian Zhu - 2021 - Frontiers in Psychology 12.
    Media is the principal source of public information, and people's trust in news has been a critical mechanism in social cohesion. In recent years, the vast growth of new media has brought huge change to the way information is conveyed, cannibalizing much of the space of traditional media. This has led to renewed attention on media credibility. The study aims to explore the impact of media channel on trust in news and examine the role of news type. Twenty-six participants were (...)
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    A Literature Review of EEG-Based Affective Computing in Marketing.Guanxiong Pei & Taihao Li - 2021 - Frontiers in Psychology 12.
    Affect plays an important role in the consumer decision-making process and there is growing interest in the development of new technologies and computational approaches that can interpret and recognize the affects of consumers, with benefits for marketing described in relation to both academia and industry. From an interdisciplinary perspective, this paper aims to review past studies focused on electroencephalography -based affective computing in marketing, which provides a promising avenue for studying the mechanisms underlying affective states and developing recognition computational models (...)
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    Social Discounting under Risk.Jia Jin, Guanxiong Pei & Qingguo Ma - 2017 - Frontiers in Psychology 8.
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