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  1.  23
    Communication and Sustainable Agriculture: Building Agendas for Research and Practice. [REVIEW]Gerry Walter - 1992 - Agriculture and Human Values 9 (2):27-37.
    Communication cannot be overlooked as a component of sustainable agriculture; theoretical perspectives from communication science, such as coorientation and information systems analysis, can suggest ways to help improve the chances for sustainability, as can attention to specific types of communication. Communicationabout sustainable agriculture, which creates political-economic and social environments that promote development of sustainable systems, must more clearly define sustainability and what is to be sustained and must help producers and the public “think agroecologically.” Communicationof sustainable agriculture, which creates and (...)
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  2.  16
    A “Curious Blend”: The Successful Farmer in American Farm Magazines, 1984–1991. [REVIEW]Gerry Walter - 1995 - Agriculture and Human Values 12 (3):55-68.
    Mass media images offer audiences models for how to perform the social roles they depict. Opinions and other attributes of credible media models may likewise be embraced by audience members seeking to identify with those models. Thus farm magazine narratives about “successful” farmers may encourage readers to model or aspire to featured farmers' production and management techniques and ascribe legitimacy to models' responses to current agricultural issues. However, production of agrarian images in the mass media — including images of farms, (...)
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  3.  17
    Journalists' Views of Advertiser Pressures on Agricultural News.Ann Reisner & Gerry Walter - 1994 - Journal of Agricultural and Environmental Ethics 7 (2):157-172.
    All major journalism ethical codes explicitly state that journalists should protect editorial copy from undue influence by outside sources. However, much of the previous research on agricultural information has concentrated on what information various media communicate (gatekeeping studies) or communication's role in increasing innovation adoption (diffusion studies). Few studies have concentrated specifically on organizational and structural constraints that might adversely affect agricultural journalists' ethical standards; those that have, focus largely on farm magazines. A study of newspaper reporters who cover agricultural (...)
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