The Philosophy of Rhetoric is widely regarded as the most important work of a theory of rhetoric produced in the 18th century. Campbell's work engages such themes in an attempt to formulate a universal theory of human communication. Campbell attempts to develop his theory by discovering deep principles in human nature that account for all instances and kinds of human communication. He seeks to derive all communication principles and processes empirically. In addition, all statements in discourse that have to do (...) with matters of fact and human affairs are likewise to be empirically derived. Thus, his theory of rhetoric is vastly wider than, and different from, such classical theories as those proposed by Aristotle, Cicero, and Quintilian, whose theories focused on discourse related to civic affairs. By attempting to elaborate a general theory of rhetoric through empirical procedures, Campbell's project reveals the limitations of his method. He cannot ground all statements empirically and it is at this point that his theological position comes into play. Inspection of his religious views shows that God's design of human nature, and God's revelations to humankind, make moral and spiritual truths known and quite secure to human beings, although not empirically. (shrink)

A leading figure of the Scottish Enlightenment, George Campbell began to write what was to become his most famous work, The Philosophy of Rhetoric, soon after his ordination as a minister in 1748. Later, as a founder of the Aberdeen Philosophical Society, he was able to present his theories, and these discourses were eventually published in 1776. In the spirit of the Enlightenment, Campbell combined classical rhetorical theory with the latest thinking in the social, behavioural and natural sciences. A proponent (...) of 'common sense' philosophy, he was particularly interested in the effect of successful rhetoric upon the mind. Published in two volumes, the work is divided into three books. Volume 1 contains Book 1 and part of Book 2. Book 1 emphasises the necessity of acknowledging and adapting to the needs of an audience. In Book 2, Campbell expands on the linguistic tools a successful rhetorician should employ. (shrink)

A leading figure of the Scottish Enlightenment, George Campbell began what was to become his most famous work, The Philosophy of Rhetoric, soon after his ordination as a minister in 1748. Later, as a founder of the Aberdeen Philosophical Society, he was able to present his theories, and these discourses were published in 1776. In the spirit of the Enlightenment, Campbell combined classical rhetorical theory with the latest thinking in the social, behavioural and natural sciences. A proponent of 'common sense' (...) philosophy, he was particularly interested in the effect of successful rhetoric upon the mind. Published in two volumes, the work is divided into three books. Book 1 emphasises the necessity of acknowledging and adapting to the needs of an audience. In Book 2, Campbell expands on the linguistic tools a successful rhetorician should employ. Book 3 discusses the correct selection, number and arrangement of words required for successful argument. (shrink)

A leading figure of the Scottish Enlightenment, George Campbell began to write what was to become his most famous work, The Philosophy of Rhetoric, soon after his ordination as a minister in 1748. Later, as a founder of the Aberdeen Philosophical Society, he was able to present his theories, and these discourses were eventually published in 1776. In the spirit of the Enlightenment, Campbell combined classical rhetorical theory with the latest thinking in the social, behavioural and natural sciences. A proponent (...) of 'common sense' philosophy, he was particularly interested in the effect of successful rhetoric upon the mind. Published in two volumes, the work is divided into three books. Volume 2 contains the concluding part of Book 2 and all of Book 3, which shows the author at his most intricate, expanding upon the correct selection, number and arrangement of words required for successful argument. (shrink)