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  1.  63
    Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence From China.Zhiqiang Liu, Fue Zeng & Chenting Su - 2009 - Journal of Business Ethics 88 (3):483 - 496.
    This study explores the linear logic between consumer ethical beliefs (CEBs) and consumer unethical behavior (CUB) in a Chinese context. A relational view helps fill the belief–behavior gap by exploring the moderating role of relationship quality in reducing CUBs. Specifically, when consumers are more receptive to a set of actions that may be deemed inappropriate by moral principles, they are more likely to engage in unethical behaviors. However, when consumers perceive their misconduct as possibly damaging to the relationship developed with (...)
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  2.  37
    The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China.Zhiqiang Liu, Zhilin Yang, Fue Zeng & David Waller - 2015 - Journal of Business Ethics 128 (2):411-432.
    This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be (...)
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  3.  3
    How Social Communications Influence Advertising Perception and Response in Online Communities?Fue Zeng, Ran Tao, Yanwu Yang & Tingting Xie - 2017 - Frontiers in Psychology 8.
  4.  3
    Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns.Fue Zeng, Qing Ye, Zhilin Yang, Jing Li & Yiping Amy Song - 2022 - Journal of Business Ethics 176 (4):781-798.
    This study focuses on two specific privacy policies, namely privacy assurance and personalization declaration. Specifically, we investigate how these distinct privacy policies affect customers’ privacy concerns and subsequent purchase responses. We have developed a conceptual model that addresses the independent effects of privacy assurance and personalization declaration, as well as the mechanism of these effects. Our model is grounded in motivation theory and supported by a field experiment and a controlled experiment. Our study demonstrates that privacy assurance that claims security (...)
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    Correction to: Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns.Fue Zeng, Qing Ye, Zhilin Yang, Jing Li & Yiping Amy Song - 2022 - Journal of Business Ethics 176 (4):799-799.
    The initial online publication contained a typesetting mistake in the author information. The original article has been corrected.
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