The name Charles Sanders Peirce is associated with the science of signs called semiotics, which studies the sign as the carrier of meaning that is placed in the center of his work. Peirce developed a system of concepts that describe how the sign as such is understood by the mind. For the conditions of its interpretations Peirce established various so-called interpretants for the explanation of signs associated with the utterer and interpreter and a shared process that enables the communication between (...) communicators. Further to the renovation of the theory of rhetoric and communication, we show that medium and communication must be understood within the framework of his theory in association to the sign and the object. Throughout his manuscripts the triads of his concepts are realized in the text in rhetorical tricola as terms of his philosophy. In comparison to Aristotle’s Rhetoric, which employed the sign as a means for reasoning, we will show how Peirce developed techniques of reasoning based on Aristotle’s work and his model of mental understanding of the sign while foreshadowing a theory of communication that aims at describing the exchange of information in a model. (shrink)

This is an anthology of writings about art, art history, esthetics, and art theory from the 18th to 20th century.

Theme of this article is the ancient Roman tradition of criticism based of the standard ">institutio oratoria« of the late Roman teacher of rhetoric Quintilianus and the reception of rhetorical and critical theory among German 18th century philologists. Just like Immanuel Kant's terminology of 'Kritik' the Latin terms critica and ars critica became in the 18th century basic terms for the research in the history of philology and the social importance of this scientific work. The researchers' documentations in the 18th (...) century demonstrate the ancient tradition between criticism and the liberal arts of the trivium which are studies in rethoric, dialectic and grammar. (shrink)

A Reader of Philosophy from its Ancient Beginnings to the 20th Century.

When a term is used in science, we tend to integrate its origins, functions, and history to see if the term is a scientific one or comes from other fields. The term «empathy» is an example to such a case. This article challenges the widespread view that empathy is the capability of a person to understand emotions and thoughts of others. We will deconstruct the concept of empathy as an academic one by focusing on its limits. We will discuss the (...) possibility of empathy for humans in critically reconstructing the meaning of the word and its meanings from its ancient origins to contemporary research. Our question is centered on cognitive actions that enable empathy as an emotional way of understanding others. Based on our findings, we argue that the concept of empathy is a recently established academic term. As a concept, it matches with some alternative concepts such as apathy and sympathy. In rhetoric, it is the pathos of the speech that affects the speaker by emotions since no specific receptive ability of the speaker is needed. Similarly, when we use the term empathy, we should use it as a category of the sender, not that of the receiver. This concept of logical empathy opposes to the classical view of empathy studies emphasizing that empathy is a receptive category of the receiver. So, empathy is nothing else but the ability to send emotional or intellectual content suitable to a capable receiver. Also, the comparative study in the concept of empathy in Buddhism gives us evidence that empathy is a spiritual or mental concept whose applications are in the area of pre-linguistic states and esoteric contexts. In rhetorical terms we could define it as a persuasive mood of pathos-driven speech. (shrink)

This article presents a model and a case study of the narrative structures that are present in the interactive media design of multimedia applications in the mass media. As basic categories for the history and structure of media, we employ the model of the modes of the physical, analog, and digital presentation/representation. In this case study of the online edition of the New York Times, we have the case of a newspaper that in the digital edition employs multi-media applications. Contrasting (...) the traditional concept of “narrativity” with the current status quo of the digital media outlets, we will examine the specific conditions of the multimedia applications in the mass media with this sample case of the New York Times. As narrative structure of interactive design in multimedia for mass communication, we analyze the types of narrative media and general narrativity in the New York Times with the background of its processes of interactivity and media convergence. (shrink)

Peirce's Law of Triviality: The Implementation of the Trivium of Logic, Rhetoric and Grammar. Basic Categories for Linguistics and Literature Studies from a Universal Semiotic Theory This article focuses on the aspects that refer to linguistics in the works of Charles S. Peirce. His pragmatic philosophy implemented many other sciences and among them is the traditional trivium of logic, grammar, and rhetoric, which Peirce divided into different kinds of logic, grammar, and rhetoric. While the impact of the work of Peirce (...) on theses sciences is weak, the integration of the sciences in his philosophy is interesting as a step in the history of science and his work is an example for ecclecticism and historism of science in the 19th century and the universalism of science deducted from a philosophy that uses the sign as an unitarian principle. Triple constructions are a very common feature in the writings of Peirce, and the trivium is an example of an academic construction Peirce implemented. (shrink)