Facebook claims that it is building a “global community.” Whether this sounds utopian, dystopian, or simply self-promotional, there is no denying that social-media platforms have altered social interaction, political life, and outlooks on the world, even for people who do not regularly use them. In this book, Roberto Simanowski takes Facebook as a starting point to investigate our social-media society—and its insidious consequences for our concept of the self. Simanowski contends that while they are often denounced as outlets (...) for narcissism and self-branding, social networks and the practices they cultivate in fact remake the self in their image. Sharing is the outsourcing of one’s experiences, encouraging unreflective self-narration rather than conscious self-determination. Instead of experiencing the present, we are stuck ceaselessly documenting and archiving it. We let our lives become episodic autobiographies whose real author is the algorithm lurking behind the interface. As we go about accumulating more material for the platform to arrange for us, our sense of self becomes diminished—and Facebook shapes a subject who no longer minds. Social-media companies’ relentless pursuit of personal data for advertising purposes presents users with increasingly targeted, customized information, attenuating cultural memory and fracturing collective identity. Presenting a creative, philosophically informed perspective that speaks candidly to a shared reality, Facebook Society asks us to come to terms with the networked world for our own sake and for all those with whom we share it. (shrink)

Society has reached a new rupture in the digital age. Traditional technologies of biopower designed around coercion no longer dominate. Psychopower has manifested, and its implementation has changed the way one understands biopolitics. This discussion note references Byung-Chul Han’s interpretation of modern psychopolitics to investigate whether basic human rights violations are committed by Facebook, Inc.’s product against its users at a psychopolitical level. This analysis finds that Facebook use can lead to international human rights violations, specifically cultural rights, (...) social rights, rights to self-determination, political rights, and the right to health. (shrink)

This study employs the uses and gratification approach to investigate how different forms of Facebook use are linked to bridging social capital and bonding social capital. A survey of 152 college students was conducted to address research questions and to test hypotheses. Factor analysis identified six unique uses and gratifications: (a) information seeking, (b) entertainment, (c) communication, (d) social relations, (e) escape, and (f) Facebook applications. Findings reveal that intensity of Facebook use and the use of (...) class='Hi'>Facebook for social relations are positive predictors of bridging social capital, whereas the use of Facebook for escape is negatively linked to bonding social capital. (shrink)

Alcohol displays on Facebook are ever present and can be socially desirable for college students. Because problematic drinking is a concern for college students, this research sought to understand how different types of information on a Facebook page influence first year college student likelihood to drink. Telephone interviews were conducted with 338 incoming college freshmen from two large national universities. Data were obtained from a vignette prompt that presented a scenario in which a senior college student’s Facebook (...) profile displayed wall posts, pictures, and status updates that were drinking related or prosocial in nature. Participants were asked to report intention to drink alcohol with that student if they were together at a party. Findings supported the following hypotheses: Wall posts were most influential (the stickiest), followed by pictures, followed by status updates. Findings provide additional empirical support for established online impression formation patterns, and also provide evidence that virtual cues are being ingrained as schemas in interpersonal communication. These results are discussed in relation to the concept of sticky cues in impression formation. (shrink)

Given the prevalence of social media, a nascent but important area of research is the effect of social media posting on one’s own self. It is possible that an individual’s social media posts may have predictive capacity, especially in relation to health behavior. Researchers have long used concepts from the theory of reasoned action to predict health behaviors. The theory does not account for social media, which may influence or predict health behaviors. The purpose of this study was to test (...) a model including Facebook alcohol displays and constructs from the theory of reasoned action to predict binge drinking. Incoming college freshmen from two schools (312 participants between 18 and 19 years old) were interviewed prior to (T1) and 1 year into college (T2), and their Facebook profiles were evaluated for displayed alcohol content. Path modeling was used to evaluate direct and indirect paths predicting binge drinking. Path analysis suggested that Facebook alcohol displays at T1 directly predict binge drinking at T2, while alcohol attitude both directly and indirectly predicts binge drinking. Based on these results, a preliminary model of social media presentation and action is discussed. (shrink)

This article suggests that Facebook embodies a new logic of capitalist governance, what has been termed the ‘social logic of the derivative’. The logic of the derivative is rooted in the now dominant financial level of the capitalist economy, and is mediated by social media and the algorithmic processing of large digital data sets. This article makes three precise claims: First, that the modus operandi of Facebook mirrors the operations of derivative financial instruments. Second, that the algorithms that (...) Facebook uses share a genealogy with those of derivative financial instruments – both are outcomes of the influence of the ‘cyber sciences’ on managerial practice in the post-war years. Third, that the future potential of Facebook lies in its ability to apply the logic of derivatives to the financial valuation of ordinary social relations, thus further extending the process of financialization of everyday life. (shrink)

Aim Facebook is an increasingly popular online social networking site. The purpose of this study was to describe the Facebook activity of residents and fellows and their opinions regarding the impact of Facebook on the doctor–patient relationship. Methods An anonymous questionnaire was emailed to 405 residents and fellows at the Rouen University Hospital, France, in October 2009. Results Of the 202 participants who returned the questionnaire (50%), 147 (73%) had a Facebook profile. Among responders, 138 (99%) (...) displayed their real name on their profile, 136 (97%) their birthdates, 128 (91%) a personal photograph, 83 (59%) their current university and 76 (55%) their current position. Default privacy settings were changed by 61% of users, more frequently if they were registered for >1 year (p=0.02). If a patient requested them as a ‘friend’, 152 (85%) participants would automatically decline the request, 26 (15%) would decide on an individual basis and none would automatically accept the request. Eighty-eight participants (48%) believed that the doctor–patient relationship would be altered if patients discovered that their doctor had a Facebook account, but 139 (76%) considered that it would change only if the patient had open access to their doctor's profile, independent of its content. Conclusions Residents and fellows frequently use Facebook and display personal information on their profiles. Insufficient privacy protection might have an impact the doctor–patient relationship. (shrink)

This article focuses on the study of online communities and introduces an empirical study of social media production involving an online group called “Arab Canadians”. The study builds on Anderson’s concept of ‘imagined communities’ and argues that Facebook provides the platform for an online nation in which users, whether Canadians or prospective immigrants, interact and exchange ideas about a country whose imagined concept varies from one user to another. Facebook here is a virtual nation that offers the community (...) members an imagined sense of identity and belonging which they aspire to get. The results of the study revealed that the majority of comments carry highly positive sentiments towards Canada and its people, yet there is evidence that some comments are moderated. The study concludes that the Facebook administrator functions as a centralized gatekeeper who filters online chatter and leads the discussion to a certain direction. Building on the theory of networked gatekeeping, the study argues that vertical and horizontal flows of communication shape the online debate that takes place in this virtual space. Through a close analysis of these practices, the article sheds light on the role of social media in shaping online identities constructed around virtual nationhood. (shrink)

Controversies surrounding social media platforms have provided opportunities for institutional reflexivity amongst users and regulators on how to understand and govern platforms. Amidst contestation, platform companies have continued to enact projects that draw upon existing modes of privatized governance. We investigate how social media companies have attempted to achieve closure by continuing to set the terms around platform governance. We investigate two projects implemented by Facebook (Meta)—authenticity regulation and privacy controls—in response to the Russian Interference and Cambridge Analytica controversies (...) surrounding the 2016 U.S. Presidential Election. Drawing on Goffman’s metaphor of stage management, we analyze the techniques deployed by Facebook to reinforce a division between what is visible and invisible to the user experience. These platform governance projects propose to act upon _front-stage data relations:_ information that users can see from other users—whether that is content that users can see from “bad actors”, or information that other users can see about oneself. At the same time, these projects relegate _back-stage data relations_—information flows between users constituted by recommendation and targeted advertising systems—to invisibility and inaction. As such, Facebook renders the user experience actionable for governance, while foreclosing governance of back-stage data relations central to the economic value of the platform. As social media companies continue to perform platform governance projects following controversies, our paper invites reflection on the politics of these projects. By destabilizing the boundaries drawn by platform companies, we open space for continuous reflexivity on how platforms should be understood and governed. (shrink)

We argue a main but underappreciated reason why the Facebook emotional contagion experiment is ethically problematic is that it co-opted user data in a way that violated identity-based norms and exploited the vulnerability of those disclosing on social media who are unable to control how personal information is presented in this technologically mediated environment.

This volume is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. Facebook is a social networking service and website that launched in 2004. Users may create a personal profile, add other users as friends,and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. With discussions ranging from the nature of friendship and its relationship to (...) "friending," to the efficacy of "online activism," this book is a systematic attempt to understand Facebook, also offering perspectives on Twitter and Web 2.0. (shrink)

Human research involving the use social media raises many of the same issues as medical research. The publication of a paper in June 2014 investigating “emotional contagion” received extensive publicity recently because of the methods used. The approach involved manipulating the “News Feeds” of Facebook users, but the participants were not informed of their involvement in the research and had no opportunity to consent or opt out. Some commentators have argued that although it would have been preferable to obtain (...) informed consent, it was not strictly required because the research was unlikely to cause significant harm and was important. This paper argues that the research was unethical because it should have been overseen by an independent ethics committee or review board and informed consent could and should have been obtained. Regardless of the importance of any research and irrespective of its likelihood to cause harm, the ethical principles that have evolved since the 1940s should be followed in all instances when experimental research is being carried out on human participants. (shrink)

As reflexões apresentadas neste artigo foram produzidas a partir das etnocompreensões dos candomblecistas sobre o que pensam sobre identidades, pertencimentos e memória na cibercultura dialogando com o Orunkò e as identidades que formam o povo nagô no Facebook. O digital em rede é utilizado para manter os laços familiares como estratégia de conexão e reconfiguração do estar longe, mas não estar sozinho, porque nós estamos com vocês. Esse é o sentimento produzido pelos pertencentes do candomblé que utilizam o (...) class='Hi'>Facebook e o Whatsapp dentrofora do terreiro. As relações são ressignificadas, utilizando os dispositivos móveis como celulares e tablets com acesso à internet, na convergência das culturas e na reinvenção da tradição das religiões Afrobrasileiras. A partir de uma perspectiva teórica engajada e crítica com a posição de etnopesquisadora que vive a pesquisa e luta por uma epistemologia do pertencimento, trago as minhas etnocompreensões do que compreendi das lutas que constituem o povo preto de axé nas redes educativas: Facebook e terreiros, a partir da etnopesquisa e etnografia virtual realizada em suas páginas no Facebook, e análise das narrativas digitais: comentários, imagens, vídeos e fotografias, apresentando questões como religiosidade afrobrasileira, afetividade e epistemologia do pertencimento. (shrink)

This study proposes a conceptual model for utilization of Facebook for professional integration of ethnic minorities, based on the social capital and weak social ties theories. In particular, the research focuses on differences among ethnic groups of Facebook users in their willingness to create intergroup work relations and its various influence factors. A designated questionnaire was composed and administered to 120 subjects from three ethnic groups in Israel: Jewish, Muslim-Arab and Druze. We found that the proportion of intergroup (...) professional relations was higher on Facebook than in the offline workspace in all three groups. There were numerous differences between the three examined groups: self-disclosure was significantly higher for Druze and Jewish users than for the Arab users, while the willingness to create intergroup professional connections was much higher for the two minorities than for the Jewish users. This study contributes to understanding the factors that influence social network behaviour of different ethnic groups. Our results indicate that social networking sites can catalyse creation of intergroup professional relations. Utilization of social networking sites as a platform for professional promotion might constitute a first step in the process of professional and cultural integration of minorities in the ethnically heterogeneous society. (shrink)

After arrival in a hospital, a man with suspected meningococcal septicaemia slips into a coma. One of his friends posts a message on the patient’s Facebook ‘wall’ informing three named contacts that the patient has meningitis and tells them to speak to a doctor. At the request of the Health Protection Unit (HPU), this message is later modified, to reduce unnecessary anxiety and to provide better guidance (Mandeville et al., 2013). Based on the harm principle and considerations of reasonableness, (...) it will be argued that in this case the HPU is justified to contact the close contacts of the patient individually (via Facebook or otherwise), and to require the enterprising ‘friend’ of the patient to post a modified message on the patient’s Facebook wall advising close contacts to contact the HPU, without naming close contacts. Generally, the internal logic of social networking sites like Facebook (sharing personal information with a broad range of ‘friends’) is contrary to the logic of health care systems (keeping breaches of confidentiality to a minimum). Social networking sites (SNS) could justifiably be used for contract tracing, provided that such use complies with the well-established norms of health care systems. (shrink)

The American Journal of Bioethics, Volume 12, Issue 10, Page 43-45, October 2012.

Purpose: The purpose of this mixed-methods study was to determine whether Facebook use affects biological response to stress and to characterize participants’ use of Facebook during a stressful event. Methods: College students completed a modified Trier Social Stress Test including video recording. Participants were randomly assigned to the Facebook group or control group (no preparatory materials). Pulse and salivary cortisol were measured and compared using t tests. Trained coders assessed videos for 13 common Facebook actions and (...) categorized them as purposeful (tool based) or nonpurposeful (distraction); pulse was compared between groups using Fisher’s exact test. Results: Of 41 participants, 14 (36%) were male and 36 (88%) were Caucasian, mean age was 19.6 ± 1.4 years; 19 participants were randomized to the Facebook group. Comparing Time 1 and Time 3, there were no significant differences in cortisol or pulse change between the Facebook group and the control group. However, males in the control group had a mean pulse reduction of −3.5 ± 0.2 bpm between baseline and Time 3; males in the Facebook group had a mean pulse increase of 10 ± 8.6 bmp (p =.01). Overall, 58.8% of videos were categorized as primarily tool based. Participants who primarily demonstrated distracted use of Facebook had higher than average pulse rates at Time 3 (mean 85.1 vs. 73.6 bpm, p =.03). Discussion: Male Facebook users and participants who demonstrated distracted Facebook use showed increased biologic signs of stress during a stressful event. Some college students may find Facebook use detrimental to performance in stressful situations, but this may vary by gender and type of use. (shrink)

In June 2014, a paper reporting the results of a study into ‘emotional contagion’ on Facebook was published. This research has already attracted a great deal of criticism for problems surrounding informed consent. While most of this criticism is justified, other relevant consent issues have gone unremarked, and the study has several other ethical flaws which collectively indicate the need for better regulation of health and mood research using social networks.

The widespread and growing use of new social media, especially social networking sites such as Facebook and Twitter, invites sustained ethical reflection on emerging forms of online friendship. Social scientists and psychologists are gathering a wealth of empirical data on these trends, yet philosophical analysis of their ethical implications remains comparatively impoverished. In particular, there have been few attempts to explore how traditional ethical theories might be brought to bear upon these developments, or what insights they might offer, if (...) any. In attempting to address this lacuna in applied ethical research, this paper investigates the ethical significance of online friendship by means of an Aristotelian theory of the good life, which holds that human flourishing is chiefly realized through ‘complete’ friendships of virtue. Here, four key dimensions of ‘virtue friendship’ are examined in relation to online social media : reciprocity, empathy, self-knowledge and the shared life. Online social media support and strengthen friendship in ways that mirror these four dimensions, particularly when used to supplement rather than substitute for face-to-face interactions. However, deeper reflection on the meaning of the shared life for Aristotle raises important and troubling questions about the capacity of online social media to support complete friendships of virtue in the contemporary world, along with significant concerns about the enduring relevance of this Aristotelian ideal for the good life in the 21st century. (shrink)

Lithuanian football league have the lowest ranking in all Europe. By this it was choosen to analyze what strategies Lithuanian major teams are using on social network Facebook. Digital technologies based on software and social networks become more effective and integrated, causing transformation in all spheres of the global economy. As European major football clubs shown that more people are interested in football club, the more football club can make a profit. Technology growth driven by that social networks become (...) the main tool to attract more fans to club community. This has opened new science strategy how to use social network to make club growth. The purpose of this study is to analyze what strategies Lithuanian A-league teams are using on Facebook to attract more fans to their community. The objective of the study is to assess the devotees approach to Lithuanian Football League-played football teams at the social network aspects of cooperation on Facebook. Study methodology. Study methodology includes analysis of the content of the online social networking sites of Lithuanian football teams and survey of 39 questions in order to find out the attitudes of followers to the aspects of cooperation between football teams in the Lithuanian football league in Facebook on Facebook. The scientific novelty of the study. The growth in popularity of football in Lithuania and all over the world to scan all new way to attract more fans to a certain football team. Results of the study. Results show that football teams that want to capture most of their followers must use text or video-type content in communication on social media Facebook. Conclusion. It is very important to fill the content on their social network Facebook, because the needs of the followers are satisfied by the fast and efficient presentation of sports news. In addition, it turned out that the most followers choose to watch the content of their favorite football team's photo or video-type content rather than textual content. (shrink)

In the past few years, a wave of protest has spread across the world. The particularity of these uprisings lies in the way the Internet is used to support them. Scholars have analyzed these movements as being closely related to a generation that relies on the Internet as a means of organizing themselves as a force of social change. That is, the Internet is seen as a way of promoting the active participation of young people in political issues. Public opinion (...) and the mass media hail the Arab Spring revolutions as movements beneficial to the democratization of oppressive regimes. By contrast, when disobedient movements emerge in democratic countries, they are generally more cautious in evaluating these movements as enriching democracy. This cautious opinion also concerns the use of social media. In this article, the so-called Twitter revolutions are discussed in light of the theories of social psychology that analyze the relationship between disobedience and democracy. (shrink)

Rapprocher Facebook du Kula mélanésien, un système archaïque d’échanges intertribaux décrit par Marcel Mauss, permet de souligner la capacité de la plateforme phare du Web 2.0 à répondre à des besoins socioculturels anthropologiquement attestés. Tous deux obéissent à une contrainte implicite de réciprocité qui, au-delà du contenu matériel des échanges, possède une fonction symbolique : les interactions mises en œuvre et la recherche de partenaires traduisent une quête de prestige, de mana selon le fameux terme chinook. Le Kula et (...) les murs de Facebook offrent une immense vitrine où chacun valorise son mana et scrute celui d’autrui tout en cherchant de nouveaux partenaires. Mobiliser le Kula tel un modèle de Simmel – un schème d’intelligibilité – indique l’ancienneté de ces traits culturels : la combinaison des dimensions matérielle et symbolique dans les échanges entre pairs et, en l’absence d’instance régulatrice, le risque lié à l’emballement de ce processus inévitablement concurrentiel.Our comparison between Facebook and Melanesia’s Kula, an archaic system of inter-tribal exchanges described by Marcel Mauss, has highlighted the ability of the flagship Web 2.0 platform to respond to anthropologically verified socio-cultural needs. Both systems obey an implicit demand for reciprocity, which, over and above the actual content of exchanges, has a symbolic function: the interactions at play and the search for partners reflect a quest for prestige, or mana as it is famously known in Chinook. Kula and Facebook’s walls are a gigantic shop window where anyone can show off their mana and look at other people’s, while also seeking out other partners. The use of the Kula as described by Simmel – as a model of intelligibility – suggests the ancient roots of these cultural traits: the combination of material and symbolic dimensions in exchanges between peers and, if there is no regulating authority, the risk that this inevitably competitive process may run out of control. (shrink)

In this paper, I wish to show how new technologies come to alter one’s initial enjoyment and comportment towards a hobby. What I show is that new technologies serve to transform leisurely activities into a technique, in the Ellulian sense of the term. I begin from the outside in, as it were, by first articulating what I take a hobby to be. Secondly, I then examine the time-honoured pastime of fishing to show that new technologies, if utilized, either cause the (...) hobby to take on aspects of traditional work or in other cases, causes the hobbyist to quit the activity because the hobby is now deemed undesirable; the technological advancement makes the hobby too easy. Thirdly and finally, I turn my attention to another kind of hobby or leisurely activity, which some have called “Facebooking.” Looking at Facebook through an Ellulian lens, there are, to be sure, some rather unsettling aspects of the activity, but despite this, all is not lost; Facebook may be used as a tool to practice the Ellulian virtue of non-selectivity. (shrink)

This article argues that the study conducted by Facebook in conjunction with Cornell University did not have sufficient ethical oversight, and neglected in particular to obtain necessary informed consent from the participants in the study. It establishes the importance of informed consent in Internet research ethics and suggests that in Facebook’s case, a reasonable shift could be made from traditional medical ethics ‘effective consent’ to a ‘waiver of normative expectations’, although this would require much-needed change to the company’s (...) standard practice. Finally, it gives some practical recommendations for how to implement such consent strategies, and how the ethical oversight gap between university-led research and industry-led research can be bridged, potentially using emerging Responsible Research and Innovation frameworks which are currently gathering momentum in Europe. (shrink)

The influx of religious activities and religious discourse on the Internet has made it pertinent to examine the fundamental roles of language in the expression, presentation, understanding, and advancement of any set of religious beliefs and practices. One main aspect of online religious activities that continues to arrest the attention of scholars is the uniqueness of language used by religious practitioners. For instance, new linguistic strategies and devices have emerged as a result of bending language to suit trends on a (...) new medium. The emergence of the Information Communication Technology in the twenty-first century has also resulted in the manifestation of computer-mediated communication, with its attendant pervasive new forms of language and practices. Nigerian Pentecostal churches have used the Internet, especially the social media such as Facebook and Twitter, in propagating their doctrines. This study identifies emerging lexical trends in the way six Nigerian Pentecostal churches use language in extending their practices on the new media and submits that such innovations are leading up to the birth of a new cyber-variety of Nigerian English. (shrink)

Currently, the Internet has become a part of the everyday life of human beings. The way of communication between people has changed and social networks are dominating in the lives of everyone. One of the most used social networks is Facebook, but besides that it is used for communication and entertainment, Facebook can also be used for learning. Therefore, the main issue of this paper is the use of Facebook for educational approaches by students and teachers. Case (...) studies are the challenges of integration of Facebook in High Education in the municipality of Kumanovo in the Republic of North Macedonia in 2016. Special emphasis is devoted in usage of Facebook in schools as the main questions were whether students use Facebook to ask for help for assignments or any material, and do teachers use Facebook to post assignments and to communicate with students. To understand this, there are conducted two questionnaires, one to students and one to teachers and interviews with school principals, and finally responses of people who participated have been analyzed. The result is that by joining Facebook in education, students are more motivated to learn, Facebook helps students to learn by sharing knowledge with each other and by using Facebook at school, teachers will find it easier to inform students. (shrink)

In 2008, a group of researchers publicly released profile data collected from the Facebook accounts of an entire cohort of college students from a US university. While good-faith attempts were made to hide the identity of the institution and protect the privacy of the data subjects, the source of the data was quickly identified, placing the privacy of the students at risk. Using this incident as a case study, this paper articulates a set of ethical concerns that must be (...) addressed before embarking on future research in social networking sites, including the nature of consent, properly identifying and respecting expectations of privacy on social network sites, strategies for data anonymization prior to public release, and the relative expertise of institutional review boards when confronted with research projects based on data gleaned from social media. (shrink)

Previous research on the conversation analytic phenomenon of ‘repair’ has focused on its design and function in spoken interaction. Conversely, research on written text or writing rarely focuses on interaction. In this article, we examine repair in written discourse; specifically in online settings. The data corpus comprises one-to-one quasi-synchronous Facebook ‘chat’. First, we show that, as in spoken interaction, repair happens. This basic observation supports conversation analytic arguments that features of talk, like repair and laughter, do not ‘leak randomly’ (...) into interaction but are precision-timed and designed to accomplish action. Second, we report on two types of repair: visible repair which can be seen and oriented to by both participants in the interaction, and message construction repair, which is available only to the message’s writer. While the practice of message construction repair is made possible through the affordances of the online medium, it nevertheless shows how participants in written interaction are oriented to the same basic contingencies as they are in spoken talk: building sequentially organized courses of action and maintaining intersubjectivity. We suggest that assumptions about differences between spoken and online interaction are premature. Rather, we argue that online interaction should be treated as an adaptation of an oral speech-exchange system. (shrink)

Privacy issues surrounding the use of social media sites have been apparent over the past ten years. Use of such sites, particularly Facebook, has been increasing and recently business organizations have begun using Facebook as a means of connecting with potential customers or clients. This paper presents an empirical study of perceived privacy violations to examine factors that influence the expectations of privacy on Facebook. Results of the study suggest that the more important Facebook is to (...) users, the more likely they are to perceive privacy violations and the more likely those violations are to be considered serious. Furthermore, how information is used is more important than the way this information is accessed. (shrink)

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today's society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, (...) analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method for the observation and measurement of social indicators within an online community. Our framework facilitates interdisciplinary research methodologies via tools for data acquisition and analysis in inductive and deductive settings. By focusing our Social Observatory on the public Facebook profiles of 187 federal German politicians we illustrate how we can analyse and measure sentiment, public opinion, and information discourse in advance of the federal elections. To this extent, we analysed 54,665 posts and 231,147 comments, creating a composite index of overall public sentiment and the underlying conceptual discussion themes. Our case study demonstrates the observation of communities at various resolutions: “zooming” in on specific subsets or communities as a whole. The results of the case study illustrate the ability to observe published sentiment and public dialogue as well as the difficulties associated with established methods within the field of sentiment analysis within short informal text. (shrink)

As researchers we often find ourselves grappling with social media platforms and data ‘at close quarters’. Although social media platforms were created for purposes other than academic research – which are apparent in their architecture and temporalities – they offer opportunities for researchers to repurpose them for the collection, generation and analysis of rich datasets. At the same time, this repurposing raises an evolving range of practical and methodological challenges at the small and large scale. We draw on our experiences (...) and empirical data from two research projects, one using Facebook Community Pages and the other repurposing Facebook Activity Logs. This article reflects critically on the specific challenges we faced using these platform features, on their common roots, and the tactics we adopted in response. De Certeau’s distinction between strategy and tactics provides a useful framework for exploring these struggles as located in the practice of doing social research – which often ends up being tactical. This article argues that we have to collectively discuss, demystify and devise tactics to mitigate the strategies and temporalities deeply embedded in platforms, corresponding as far as possible to the temporalities and the aims of our research. Although combat at close quarters is inevitable in social media research, dialogue between researchers is more than ever needed to tip the scales in our favour. (shrink)

This research explores the spread of unreliable information on Facebook during the 2017 French presidential campaign. By analyzing information-sharing behavior on 252 Facebook pages, our study highlights the wide variety of information sources shared by several political communities, notably news published by partisan websites or activist blogs. Our results demonstrate that political parties – particularly, those on the extreme ends of the political spectrum – tend to re-share a large amount of information reflecting the same ideological positions as (...) their own. This trend is amplified by a phenomenon of endo-citation, that is, a “circular circulation” of information between Facebook pages within the same political community. Our results focus on the information practices of the far-right, tracing a clear over-representation of sources that are unreliable or likely to relay disinformation. We argue that this circular transmission of information creates an “unreliable information bubble” that characterizes far-right information-sharing behavior. (shrink)