This paper contributes to the promotion of multidisciplinary research on ethical consumerism by providing experimental evidence on consumer's willingness to reward sellers by paying higher wages to their workers. We analyze repeated interactions occurring between workers, sellers, and consumers within the framework of an experimental market. By successfully performing a task, workers allow sellers to offer a good through a market. Sellers set the price of goods and decide the wages of workers. Consumers enter the market sequentially and (...) decide whether to accept one of the offers or to leave the market. Our data show that, especially in the first periods of the experiment, some sellers opt to pay high wages to their workers. However, this behavior is not rewarded by consumers, whose purchasing choices are almost exclusively driven by self‐interest. In our interpretation, the connection between workers and sellers that connotes our experimental design, with workers who allow sellers to enter the market, may induce consumers to believe that eventual sacrifices for paying high wages to workers must be entirely on sellers. Our result suggests that the more salient is made the importance of some stakeholders in allowing the firm's activity, the fewer consumers' may be willing to sacrifice their monetary payoff to improve these stakeholders' condition. (shrink)

Consumer concern for “ethical products”, or ethical aspects of the goods which they purchase, is a subject of increasing interest and research,which is here illustrated by an examination of the Fair Trade movement, with special reference to coffee as an indicative commodity. Kate Bird, is currently Lecturer in the Development Administration Group, School of Public Policy, Birmingham University, Birmingham B15 2TT, England, having previously worked abroad and written her MSc dissertation at Wye College on fair trade in coffee (...) products. Dr Hughest holds the Sainsbury Chair in Agribusiness and Food Marketing at Wye College, University of London, Wye, Ashford, Kent TN25 5AH, England (email: [email protected]), where he is also Director of the Food Industry Management Group. He has wide international experience of food management issues. (shrink)

Consumer concern for “ethical products”, or ethical aspects of the goods which they purchase, is a subject of increasing interest and research,which is here illustrated by an examination of the Fair Trade movement, with special reference to coffee as an indicative commodity. Kate Bird, is currently Lecturer in the Development Administration Group, School of Public Policy, Birmingham University, Birmingham B15 2TT, England, having previously worked abroad and written her MSc dissertation at Wye College on fair trade in coffee (...) products. Dr Hughest holds the Sainsbury Chair in Agribusiness and Food Marketing at Wye College, University of London, Wye, Ashford, Kent TN25 5AH, England (email: [email protected]), where he is also Director of the Food Industry Management Group. He has wide international experience of food management issues. (shrink)

In this paper, I raise some doubts about Nicole Hassoun's account of the obligations of states, pharmaceutical firms, and consumers with regard to global health, presented in Global Health Impact. I argue that it is not necessarily the case, as Hassoun claims, that if states are just, and therefore satisfy all of their obligations, then consumers will not have strong moral reasons, and perhaps obligations, to make consumption choices that are informed by principles and requirements of justice. This is because (...) there may be justice-based limits on what states can permissibly and feasibly do both to promote access to existing drugs for all of those who need them, and to promote research and development for new drugs that could treat diseases that primarily affect the global poor. One important upshot of my argument is that there can be reasons for organizations like the Global Health Impact Organization to exist, and to do the kind of work that Hassoun argues is potentially valuable in our deeply unjust world, even in much less unjust worlds in which states and firms largely, or even entirely, comply with their obligations. (shrink)

Ethical consumerism theory aims to describe, explain, and evaluate the ways in which producers and consumers use the market to support social and environmental values. The literature draws insights from empirical studies of sectors that largely take place on the legal market, such as textiles and agri-food. This paper takes a first step toward theorizing ethical consumerism in semi-legal sectors where market activities occur legally and illegally. How does extant theory extend to sectors such as sex (...) work, cigarettes, and recreational drugs? This study draws on the case of recreational cannabis (marijuana) in Portland, OR (USA). Data from 33 interviews, structured fieldwork at 64 dispensaries, and the US Census Bureau American Community Survey are analyzed using qualitative, quantitative, and spatial methods. The findings are compared to 12 suggestions that emerge from the literature on fair trade, organics, alternative agriculture, and political consumerism. I argue that not all ethical consumerism theory extends to semi-legal sectors. Cannabis closely resembles theoretical expectations in terms of supply/demand, prioritization of ethical issues, and pervasiveness of false claims, but differs in terms of who organizes, which types of strategies are pursued, and how ethical products are framed. The differences stem from several pervasive stigmas about cannabis. I also argue that the stigmas that set cannabis apart from other (more legal sectors) and present challenges to ethical consumerism in cannabis are directly related to the War on Drugs. These insights suggest that prohibition (and its lingering effects) can inhibit the emergence of ethical consumerism. (shrink)

It is widely believed that just societies would be characterized by some combination of democratic political institutions and market-based economic institutions. Underlying the commitment to the combination of democracy and markets is the view that certain normatively significant outcomes in a society ought to be determined by democratic processes, while others ought to be determined by market processes. On this view, we have reason to object when market processes are employed in ways that circumvent democratic processes and affect outcomes that (...) ought to be determined democratically. In this paper, I argue that Waheed Hussain’s recent account of the conditions that must be met in order for the use of market power in pursuit of social change to avoid conflict with democratic values is objectionably narrow, and offer an alternative account that avoids the problems that undermine his account without abandoning the requirement that democratic values be properly respected. The central feature of my account that makes this possible is a broader conception of democratic processes that includes public deliberation and debate aimed at shaping informal social norms and practices. (shrink)

Business Ethics, the Environment &Responsibility, Volume 31, Issue 3, Page 875-887, July 2022.

Hussain claims that ethical consumers are subject to democratic requirements of morality, whereas ordinary price/quality consumers are exempt from these requirements. In this paper, we demonstrate that Hussain’s position is incoherent, does not follow from the arguments he offers for it, and entails a number of counterintuitive consequences.

This paper describes the results of several large empirical studies that investigated the impact of social product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most of those consumers do not think about the social product features of the products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for social product features and that these segments are not country-specific.

This paper describes the results of several large empirical studies that investigated the impact of social product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most of those consumers do not think about the social product features of the products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for (or against) social product features and that these segments are not (...) country-specific. (shrink)

The aim of this paper is to understand why some ethical behaviours fail to embed, and importantly what can be done about it. We address this by looking at an example where ethical behaviour has not become the norm, i.e. the widespread, habitual, use of ‘bags for life’. This is an interesting case because whilst a consistent message of ‘saving the environment’ has been the basis of the promotion of ‘bags for life’ in the United Kingdom for many (...) years, their uptake has only recently become more widespread and still remains at low levels. Through an exploratory study, we unpack some of the contextual barriers which may influence ethical consumerism. We do this by examining the attitudes which influenced people to start using ‘bags for life’, and how people persuade others to use ‘bags for life’. We use a case study analysis to try and understand why ethical behaviour change has stalled and not become sustained. We find that both individuals and institutions play a significant interaction role in encouraging a sustained behavioural change towards ethical consumerism. (shrink)

The defetishization thesis claims alternative markets can lead to a more honest, less mystified relationship with food production and, in turn, strengthen civil society. Drawing from Marxian political economic and environmental sociological theory, I make three general claims: capitalism is inherently ecologically and socially harmful; “ethical” commodities derived from alternative markets cannot fundamentally counteract the pervasiveness and scale of ; and, because of and, ethical consumerism does not defetishize the commodity form, but acts as a new layer (...) of commodity fetishism that masks the harms of capitalism by convincing society that the harms of capitalism can be rehabilitated with the commodity form itself. Prescriptively, I argue traditional, large-scale political tactics would be needed for “defetishization” to take place. (shrink)

This article reports the findings of a field study conducted on the purchasing intentions of ethical consumers in India. We explored how the involvement of ethical consumers with social networking sites (SNSs such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and others) affects their intentions to buy ethical products. Applying an extended theoretical lens of theory of planned behavior and social capital, we present an analysis of a rich qualitative data. We identify and describe 7 dimensions, representing the (...) 19 factors and manifesting the informational, relational, and valuation usage of SNSs that explain their impact on the purchase intention of ethical consumers in India. We conclude by highlighting the decision-making role played by the ethical knowledge and price sensitivity of ethical consumers, reflecting the peculiarities and dynamics of ethical consumption in India. (shrink)

The definition of consumerism is multifaceted, extending from the consumption of goods and services to its more negative connotations: the obsessive consumption of goods, exploitation of the people who create them and greed. In a society heavily influenced by consumerism, we find ourselves manipulated by social media and targeted advertising to buy goods or to cultivate a certain lifestyle, raising important ethical questions about responsibility and our autonomy to make decisions. How has the nature of how we (...) create and consume goods evolved and how is this linked to moral responsibility and autonomy? Can it also be argued that there is aesthetic appreciation to be gained from some of the items that we create and consume? (shrink)

Research shows that a culture of consumerism and materialism has a dramatic and negative impact on children's physical and psychological health. Psychologists have a duty to act to reverse this trend. Information on why and how to act is the key. This article explores the use of psychology to improve the effectiveness of advertising to youth and details the harm suffered by children as a result of some of this advertising. A discussion of ethical considerations related to specific (...) guiding principles and ethical standards of the 2002 American Psychological Association (APA) Ethics Code frames why action is imperative. Actions for psychologists to take in applying the 2002 APA Ethics Code are suggested herein. (shrink)

The ethical guidelines for prenatal diagnosis proposed by the World Health Organisation , as well as by national regulations, only refer to paternity and gender of the fetus as unacceptable, disease-unrelated criteria for prenatal selection, as no other such parameters are at hand so far. This perspective is too narrow because research on complex genetic systems such as cognition and ageing is about to provide clinically applicable tests for genetic constituents of potentially desirable properties such as intelligence or longevity (...) which could be misused as parameters for prenatal diagnosis. Moreover, there is an increasing number of prenatally testable genetic traits, such as heritable deafness, which are generally regarded as pathological but desired by some prospective parents and taken into account as parameters for pro-disability selection. To protect prenatal diagnosis from ethically unacceptable genetic consumerism, guidelines must be clarified as soon as possible and updated towards a worldwide restriction of prenatal genetic testing to immediately disease-determining traits. (shrink)

Originally published in 1987, Colin Campbell’s classic treatise on the sociology of consumption has become one of the most widely cited texts in sociology, anthropology, cultural studies, and the history of ideas. In the thirty years since its publication, The Romantic Ethic and the Spirit of Modern Consumerism has lost none of its impact. If anything, the growing commodification of society, the increased attention to consumer studies and marketing, and the ever-proliferating range of purchasable goods and services have made (...) Campbell’s rereading of Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged from a Europe that once embodied Weber’s Protestant ethic, he delivers a rich theorization of the modern logics and values structuring consumer behavior. This new edition, featuring an extended Introduction from the author and an Afterword from researcher Karin M. Ekström, makes clear how this foundational work aligns with contemporary theory in cultural sociology, while also serving as major influence on consumer studies. (shrink)

Individualism leading to more consumerism seems to be a bit of truism nowadays in the media. The USA is particularly indicted for being too individualistic and consumerist. Past research has mostly indicated a positive relationship between the two. However, past research has not suggested a negative association between individualism and consumerism. This paper offers support for such a negative relationship by showing that an individual’s ethical values can temper the consumerist nature of individualists. Data were collected in (...) the USA and Taiwan. Structural equation models demonstrate that our hypothesized model fits our data well. A key result over the global sample is the stability of the linear path from individualism to work ethic to consumer ethic to consumerism. The two-nation comparison also supports differences in how Taiwanese and Americans differ in their belief that consumption benefits society. (shrink)

In this paper, I advance Odera Oruka's insights on the ethics of consumerism in order to draw relevant implications of his thoughts on rethinking the problem of obesity. I argue that Oruka's ethics of consumerism and his right to human minimum theory entail some salient ideas that might serve as a better ethical model for reducing the global obesity prevalence. Though Oruka's African moral philosophy is yet to receive universal attention it arguably deserves, the interests of the (...) international and ‘globesity’ community would be better served learning from the contributions of an African moral theory to contemporary bioethical discourse on obesity. Oruka's moral thoughts are by constitution, a deontological and cosmopolitan call for reducing hunger in globalized world, while also indirectly, addressing obesity of the poor. I show the limitations of his ethics of consumerism, and the shortcomings of such ethics in the context of obesity of the poor. Consequently, I develop a neo-Orukan virtue based ethics that is worthy of attention in efforts towards addressing the obesity tide. No such perspective currently exists in the context of obesity; yet the exigent need for one is necessitated by the defects of the libertarian and harm principle approaches in Western bioethical discourse. (shrink)

The tendency for consumers to over-indulge in purchase activities has been analyzed and discussed since the time of Plato, yet consumerism in today’s marketplace has become increasingly more prominent and pernicious. In this conceptual paper, we examine consumerism and discuss the four ways in which consumerism can undermine individuals and society. We then apply the four cardinal virtues - moderation, courage, justice and prudence - and describe how these virtues can be implemented by consumers and producers so (...) as to result in more effective achievement of the common good. As a result of this application, both consumer decision-making and producer marketing action should work to promote human flourishing. (shrink)

Consumerism will be understood as a ‘folk religion’, as a contemporary everyday way to make sense of and deal with transcendence. Contrary to longstanding critiques I will argue that consumerism also carries an ethical potential that comes into conflict with the results of the capitalist order of production.

Modern Myths and Medical Consumerism is concerned with the loss of a sense of limit in technological medicine today, and the way in which the denial of death leads to an uncontrollable, consumeristic multiplication of needs. Taking its starting point from C. G. Jung¿s analytical psychology, the book gives a symbolic interpretation based on archetypal, philosophical and socio-psychoanalytic ideas developed through the author¿s personal experience, moving from the medical to the psychoanalytical paradigm. Lanfranchi depicts ideal sources of medicine, based (...) on archetypal material drawn from Greek myth, and discusses the progressive steps of the doctor¿s consciousness¿ evolution up to contemporary times. Critiquing current medicine and its ¿modern myths¿, the book suggests the prevailing model of economic development is unsustainable, and provides prospects of a more contained ecological medicine and an ethical approach that will allow readers to reflect and move towards a more qualified attitude to mortality. The book meets the need to transform medicine into a critical domain of human experience, capable of providing essential services consistent with the naturalness of death and environmental sustainability. As such, it will be vital reading to academics in the fields of psychotherapy, analytical psychology, psychiatry and medicine, and those with a philosophical or sociological background. (shrink)

This article analyzes the contribution Christian ethics might be able to make to the ethical debate on policy and caregiving in health and social care in the United Kingdom. The article deals particularly with the concepts of solidarity and subsidiarity which are essential in Christian social ethics and health care ethics, and which may be relevant for the ethical debate on health and social caregiving in the United Kingdom. An important argument in the article is that utilitarian and (...) market-driven policies in the National Health Service (NHS) and the social care system have marginalized the position of the elderly and have seriously impoverished the quality of care for the elderly. The neglect of the elderly and other vulnerable groups is also the result of widespread consumerist attitudes among patients and of libertarian models of noninterference which are affirmed by a public ethos of self-sufficiency and counter-dependency. Those who need care dare not make their need known to others and ask for help, while simultaneously those who could help are so intimidated by the public affirmation of privacy and negative rights that they do not dare to offer help except if this is explicitly demanded. This distant and standoffish attitude is in an important way responsible for the fact that the voice of those in need is altogether lost to the public forum. Christian ethics puts much emphasis on responsibility and solidarity with the needy other but is not able to have much impact on the delivery of care in a secularized society and health care system like the NHS. Nonetheless, Christianity still has a powerful and respected voice, by speaking up for those who cannot speak for themselves, such as the elderly and the handicapped. Christians can find allies in the ethics of care and other relational approaches in health care ethics in order to combat libertarianism, consumerism, and utilitarianism. (shrink)

This article focuses on the ethical quandary of Zygmunt Bauman’s interpretation of modernity as a double logic that heralds both emancipation and domination. After outlining his liberation sociology and the liquid moral ontologies he discerns, it argues Bauman’s solution to the consumption of ethics by consumerism demands too much, too late. Firstly, Bauman misappropriates Joseph Schumpeter’s concept of creative destruction. The actual outcome is the dissipation of the Levinasian centrifugal self, whom Bauman wants to uphold as a cure (...) for the Nietzschean centripetal self. Secondly, as Daniel Miller shows, totalizing critiques of consumerism – such as Bauman’s – blind us to forms of moral self-constitution within consumption. And, thirdly, Bauman’s concept of the autonomous agent overlooks the power relations that are inherent to the constitution of subjectivity. Notwithstanding, Bauman highlights the need to articulate an ethics of freedom, and the article concludes with Foucault’s aesthetics of existence to meet this challenge. (shrink)

Unlike the managerially oriented reforms that have brought auditing and accounting into such prominence in the UK National Health Service (NHS), and which seem alien to the culture of the caring professions, consumerist reforms may seem to complement moves towards the acceptance of wide definitions of health, and towards increasing patient autonomy. The empowerment favoured by those who support patient autonomy sounds like the sort of empowerment that is sometimes associated with the patient's charter. For this reason moral criticism of (...) recent NHS reforms may stop short of calling consumerism into question. This, however, would be a mistake: consumerism can be objectionable both within and beyond the health care market. (shrink)

Ethical consumerism -- Caveat emptor -- The consumer as causal agent -- The consumer as complicit participant -- Toward a practical consumer ethic.

The rapid economic growth and surge of consumerism in emerging markets have placed significant pressure on the environment and consumers. While well-researched ethical consumption remedies may be effective in the Western contexts, they may not be readily translatable in emerging markets due to institutional and socio-cultural differences. This research examines the popular practice of Danshari in China and investigates how this self-oriented practice leads to other-oriented ethical consumption behaviours. Using qualitative data gathered from online sharing and interviews, (...) we unpack how Danshari practitioners question and reshape their relationship with possessions and consumption to enhance their self-concept clarity. This clarified and elevated self-concept, in turn, leads to ethical consumption behaviours. Unlike Western ethical consumption concepts that are driven by principles or ideologies, Danshari’s essence of detachment, self-orientation, and action focus resonate with traditional Chinese teachings, providing a pragmatist approach to cultivating ethical consumption behaviours in China. This research adds to the growing body of pragmatism-based ethics research, expands the discussion of the link between consumption and the self, and offers valuable insights into promoting ethical consumerism in emerging markets. (shrink)

An active ethically conscious consumer has been acclaimed as the new hero and hope for an ethically improved capitalism. Through consumers’ “voting” at the checkout, corporations are supposed to be held accountable for their conduct. In the literature on political consumerism, this has mainly been approached as political participation and governance. In this article, we do a critical review of this literature. We do so by questioning the existence of what we call a “generic active consumer model.” At the (...) core of this position, there is a belief that the active consumer is a universal entity, available across nations and time. Instead we call for an approach that takes accord of the ways consumers and consumer roles are framed in interactive processes in markets, governance structures, and everyday life. Consumers in different countries assess their responsibilities and their powers as consumers differently due to different institutionalizations within distinctive contexts. We also must take into account how the inertia of ordinary consumption and the moral complexities of everyday life restrict the adoption of an active consumerist role. Hence, the debate on political consumerism should make for a more realistic notion of ethical consumer-sovereignty and its role in improving the workings of capitalism. In our view, these findings have severe implications for understanding both theories of political consumption and the dynamics of political consumption per se. (shrink)

Within an increasingly unequal, heterogeneous, and authoritarian Global North, a new global consumerism movement championed by activist consumers, together with academics, managers, and organizations, has emerged as the ultimate ethical management discourse for a better global future. NGC reframes Cold War official history of buycott consumerism by emancipating “passive” consumers and “insurgent” boycotts. Drawing on decolonial liberating transmodernity from Latin America, this paper shows how and why “old” and “new” dominant histories of consumerism deny the racialist/colonialist (...) side of liberal capitalism. The discussion involves transmodern and counter-transmodern mechanisms and overlooks everyday liberating boycott consumerism against the colonialism/racialism mobilized by subaltern victims of history. We problematize the re-appropriation of transmodernity as a potential path to decolonizing consumerism and management historiography from a majority perspective. (shrink)

This paper discusses the dynamic interplay in the post-revolution era between external phenomena in organizations’ wider socio-cultural environment includingmaterialism, consumerism and ethics along with organizational practices (i.e. corporate social responsibility and cause-related marketing).

The trajectory from Rousseau through romanticism to twentieth-century efforts to preserve natural settings for their aesthetic values is a familiar one. What may be less familiar and more fruitful to explore at the present time is Rousseau’s stoic recognition of the need for limitation and balance in the ways that human beings interact with their surroundings. Rousseau’s discussion of the dynamics of natural need, artificial desires, and human powers or faculties appears in its most elaborated form in Emile, within the (...) context of the pedagogue’s role in fostering authentic happiness. Given our present preoccupation with competition, consumerism, and growth, Rousseau’s ethic of self-limitation and retrenchment is unlikely to be embraced by policy makers any time soon, but his alternative vision nevertheless merits contemporary recognition. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Buddhist-Christian Studies 20 (2000) 23-42 [Access article in PDF] Overcoming the Grip of Consumerism Stephanie KazaUniversity of VermontFor fifteen years the Worldwatch Institute of Washington, D. C. has been publishing a review of the declining condition of the global environment (Brown et al. 1998). For the most part, the picture is not good. Much of the deterioration can be traced directly to human activities--urban expansion equates to species (...) loss, industrial manufacturing to air pollution, factory farming to water pollution, chemical agriculture to poisoned soil. Accelerating these environmental impacts are rapidly rising population numbers, increasingly efficient technologies, and consumption rates beyond the planet's capacity. These three have been linked by the equation I=PAT, or environmental impact=population size multiplied by affluence (or degree of consumption) multiplied by technology. Reduce any one of these and the impact drops; increase one or all three, and the impact rises, in some cases dramatically.Much of the conversation among scientists and technologists has focused on the P (population) and T (technology) parts of the equation, with grave concerns that rising population numbers are swamping earth systems, yet often with buoyant optimism that technological breakthroughs will solve everything. These two perspectives dominated political discussion for much of the 1960s and 1970s (Ehrlich et al. 1977 and Lovins 1977, among others). But by the 1980s the facts were incontrovertible: high rates of consumption were driving environmental destruction just as fast if not faster than rising population. At the 1992 Rio Summit in Brazil, representatives of southern countries demanded that high-consuming northern countries examine their own contribution to the environmental crisis rather than placing blame elsewhere. It is our obligation in the North to respond to these serious requests.How much do people in northern industrialized countries consume? Here are some indicator figures: Americans consume their average body weight (120 pounds) every day in materials extracted and processed from farms, mines, range lands, and forests (Ryan and Durning 1997, 5). In the United States, the number of shopping malls (close to 35,000) eclipsed the number of high schools in 1987 (Dunning 1992, 130). Since 1950 the per capita consumption of energy, meat, and lumber has doubled, use of plastic has increased five times, use of aluminum seven times, and average airplane miles per person has soared 33-fold (Durning 1992, 29). As products have proliferated, we see the swelling ecological footprint behind each new thing: clear-cut forests replacing paper plantations in Thailand, toxic oil polluting native lands of Ecuador, women earning poverty wages assembling computer chips in [End Page 23] Malaysia--the stories are not as pretty as the products. Materials extraction, production, distribution, use, and waste disposal--all of these have ecological costs, many of which are life threatening.Why should Buddhists and Christians address consumption? For starters, it is a nonsectarian issue; responsibility cuts across denominations and religious belief systems. Collaboration of all kinds is needed to take apart this juggernaut of complex causes and conditions. I believe the Buddhist tradition has powerful analytical tools and spiritual practices which may be helpful in this undertaking. These may aid or inspire similar efforts explored through the Christian heritage. A survey of the landscape and the literature shows it is shockingly clear: the challenge here is enormous. It will require all the spiritual insight, dedication, and sheer stamina we can bring to it. This work cannot be done alone; we need each other's help to keep going through the many obstacles.To date, Buddhist initiatives in this conversation have been modest. Several popular books have brought Buddhist perspectives to bear on consumption issues, most notably E. F. Schumacher's Small is Beautiful (1975) and Gary Snyder's The Practice of the Wild (1990). Both works popularize practices of simplicity and restraint, flavored by the exotic Western fascination with Eastern thought. Several Buddhist teachers in the U.S. have taken up particular sub-themes addressing over-consumption. Philip Kapleau has sounded an ethical call for vegetarianism based on the first precept, "no killing" (1982). Robert Aitken has taken a stand for reducing wants and needs to simplify... (shrink)

I welcome Mr Kennedy's general approach, but query whether the concept of consumerism is so closely applicable to medical care as he maintains. However, in particular aspects, especially the handling of complaints, his criticisms echo those made by the Patients Association. Finally, I detect some ground for hope in the more enlightened attitude creeping in to the eduction of the medical student.

Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics76, 361–383). This intentions–behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture8(3), 275–289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention–behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. (...) We bring together three separate insights – implementation intentions (Gollwitzer: 1999, American Psychologist54(7), 493–503), actual behavioural control (ABC) (Ajzen and Madden: 1986, Journal of Experimental Social Psychology22, 453–474; Sheeran et al.: 2003, Journal of Social Psychology, 42, 393–410) and situational context (SC) (Belk: 1975, Journal of Consumer Research2, 157–164) – to construct an integrated, holistic conceptual model of the intention–behaviour gap of ethically minded consumers. This holistic conceptual model addresses significant limitations within the ethical consumerism literature, and moves the understanding of ethical consumer behaviour forward. Further, the operationalisation of this model offers insight and strategic direction for marketing managers attempting to bridge the intention–behaviour gap of the ethically minded consumer. (shrink)

In the light of postmodern debates in anthropology, ethnography offers anthropologists new ways of representing their objects of study. The politics involved in the production and consumption by feminist scholars and activists of women's representations in the Arab world, and Egypt specifically, provides the starting point of this article. Using an ethnographic text examining manifestations of ‘Islamic Feminism’ in Egypt, I explore problems in addressing the subject of veiling – a continuous favourite among researchers. Grappling with stereotypes, assumptions and pre-interpretations (...) based on what we read before going to the field and the questions we formulate in our minds, I look towards strategies of engagement with research subjects where anthropologists can express their commitments to them. Research ethics and reflexivity offer no formulaic guarantees of better representations, but pave the way towards understanding one's motivations and urges ethnographers to examine the impact of their work, both on the immediate community, and with regard to larger power politics. Given the fluid nature of identities and the relative fixedness of representations, solutions do not appear in abundance. Working outside of unnecessary dichotomies and searching for incongruities presents interesting possibilities for future ethnographic research. (shrink)

Commercialisation and consumerism have had lasting and profound effects upon the nature of oral health and how dental services are provided. The stigma of a spoiled dental appearance, along with the attraction of the smile as a symbol of status and prestige, places the mouth and teeth as an object and product to be bought and sold. How the dental profession interacts with this acquired status of the mouth has direct implications for the professional status of dentistry and the (...) relationship between the profession and society. This essay examines the mouth’s developing position as a symbol of status and prestige and how the dental profession’s interaction and response to this may have important effects on the nature of dentistry’s social contract with society. As rates of dental disease reduce in higher socioeconomic groups, dentistry is experiencing a reorientation from being positioned within a therapeutic context, to be increasingly viewed as body work. This is not in of itself problematic; as a discipline dentistry places a very high value upon the provision of enhanced or improved aesthetics. This position changes when the symbolic exchange value of an aesthetic smile becomes the main motivation for treatment, encouraging a shift towards a commercialised model of practice that attenuates professional altruism. The dental profession should not welcome the association of the mouth as a status and prestige symbol lightly; this article examines how this paradigm shift might impact upon the social contract and dentistry’s professional status. (shrink)