This commentary explores a number of issues raised by Hurlburt and Schwitzgebel in 'Describing Inner Experience'. The commentary argues for expanding the definition of mental imag-ery, by which it is a virtually universal human attribute; reintroduces a theory of response organization, the meaning complex, to conceptu-alize unsymbolized thinking; draws on work with Guided Affective Imagery to comment on the fragility versus robustness of mental imagery; comments on the virtues and probable flaws of Descriptive Experience Sampling , including an evolutionary explanation (...) of the flaws; and describes a pair of alternatives to DES: idiothetic experience sampling in which rating scales immediately follow the narrative reports, in place of delayed interviews, and the growing promise of coupling experience sampling with brain imaging. (shrink)