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  1. The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics.John M. T. Balmer, Kyoko Fukukawa & Edmund R. Gray - 2007 - Journal of Business Ethics 76 (1):7-15.
    In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer’s (in Balmer and Greyser, 2002) AC2ID test model of corporate identity – a pragmatic tool of identity management – we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualizations of corporate social responsibility (...)
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    Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility.Kyoko Fukukawa, John M. T. Balmer & Edmund R. Gray - 2007 - Journal of Business Ethics 76 (1):1-5.
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  3. Migros: A Case Study in Social Responsibility.Edmund R. Gray - 1991 - Proceedings of the International Association for Business and Society 2:665-680.
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    Financial Management Practices of Socially Responsible Entrepreneurs.David Y. Choi & Edmund R. Gray - 2007 - Business and Professional Ethics Journal 26 (1):71-99.
    This paper examines the business practices of socially responsible entrepreneurs with particular focus on activities that directly impact their companies’ finances. We collect case studies of 30 recognized socially responsible entrepreneurial firms from a wide range of industries. We analyze how and to what extent the entrepreneurs and their companies balance their profit objectives with their social or environmental goals. Our results indicate that the companies pursue profits in manners comparable to those of most conventional businesses. However, we learn that (...)
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