Cause-related marketing has risen to become a popular strategy to increase business value through profit-motivated giving. Despite the growing number of articles published in the last decade, no comprehensive analysis of the most discussed constructs of cause-related marketing is available. This paper uses an advanced Text Mining methodology to conduct a comprehensive analysis of 246 articles published in 40 different journals between 1988 and 2013 on the subject of cause-related marketing. Text Mining also allows quantitative analyses to be performed on (...) the literature. For instance, it is shown that the most prominent long-term topics discussed since 1988 on the subject are “brand-cause fit”, “law and Ethics”, and “corporate and social identification”, while the most actively discussed topic presently is “sectors raising social taboos and moral debates”. The paper has two goals: first, it introduces the technique of CTM to the Marketing area, illustrating how Text Mining may guide, simplify, and enhance review processes while providing objective building blocks to be used in a review; second, it applies CTM to the C-RM field, uncovering and summarizing the most discussed topics. Mining text, however, is not aimed at replacing all subjective decisions that must be taken as part of literature review methodologies. (shrink)

O esquecimento é uma experiência incómoda da quotidianeidade. Marca de temporalidade e de finitude, tem carácter ontológico e alcance ôntico. Manifesta o caminho da verdade do ser à maneira humana e do ser no mundo de tudo quanto há. Heidegger define esse caminho ontológico incontornável como sendo o da metafísica ocidental, hoje culminante na época da técnica. Mas, numa abordagem meta-ontológica, o fenómeno ontológico de poder esquecer constitui uma possibilidade para o existir de cada um, enquanto projecto. O não-esquecimento compulsivo-obsessivo (...) inibe o a-vir, reduzindo-o a interpretações sedimentadas, pre-determinadas por situações hermenêuticas do sido, congeladas num não-passado. A presente abordagem pretende considerar esta duplicidade do possível e do não-possível, radicada no olvido e na abertura afectiva, ao encontro e ao seu novum, assim habilitado. Para tal, parte de um quadro de Klee e de uma narrativa de Borges, para orientar a leitura de textos de Heidegger, desde 1927 a 1945. (shrink)

‘I am not data’ has been produced in collaboration with a creative coder from the Netherlands. Over a period of six months around 4600 images were chosen from approximately 20,000 images of LatinX femmes. The images were then fed into a generative adversarial network (GAN) simulation that produced this film. The resulting work seeks to elucidate a process of lumping together foreign bodies as a method of amalgamation that works to create ‘new’ information. It exists in tandem with ‘Second Nature’, (...) a body of work on Mexican femme bodies and algorithmic web searches, from which some images are included in this article. The process behind the GAN used for this film becomes a mere reference to a human shape. Its processes of synthesis work as a metaphor for systems of human classification in which the bodies of foreigners become fuel for monstrous stereotypes. There is a sense of history repeating itself through the ways that these technological tools are used in artificial intelligence (AI) which launches questions regarding equality and progress in pursuit of social justice. (shrink)

In this paper we propose that the term skill acquisition, as commonly used in traditional psychology, and the philosophy, education, movement science and performance development literatures, has been biased by an organismic asymmetry. In cognitive and experimental psychology, for example, it refers to the establishment of an internal state or representation of an act which is believed to be acquired as a result of learning and task experience. Here we elucidate an ecological perspective which suggests that the term skill acquisition (...) may not refer to an entity but rather to the emergence of an adaptive, functional relationship between an organism and its environment, thus avoiding an inherent organismic asymmetry in theorizing. In this respect, the terms 'skill adaptation' or 'skill attunement' might be more suitable to describe this process. (shrink)

Este artigo intenta apresentar uma visão panorâmica da complexidade histórica das relações entre sociedade, estado e meio ambiente no Brasil. Argumenta que a genealogia dessas relações evidencia uma trajetória não linear, multifacetada e conflituosa. Há diversas tradições no palco dos confrontos políticos atuais: o Brasil se destaca por uma longa história de destruição, que remonta ao início da colonização do território, mas também por uma fértil tradição de pensamento conservacionista, significativas lutas socioambientais, e pelo pioneirismo nas pautas globais em prol (...) do ambiente. Recuperar e valorizar a complexidade das relações entre sociedade e ambiente pode ser um ato decisivo na construção de caminhos futuros diversos para a questão socioambiental no Brasil, projetando e demonstrando a riqueza e o vigor de diferentes atores e práticas dissonantes. (shrink)

O estudo do valor é indissociável da análise dos conceitos de bom e Bem, pelo que qualquer base metodológica que lhe sirva de alicerce tem de partir do exame destes. Assumindo os riscos do sem-sentido, recusamos uma redução relativista do bom predicativo a bom atributivo e de bom a bom para, bom do ponto de vista de, bom relativo a, e avançamos para a discussão de algumas tentativas de identificação do bom, nomeadamente com o prazer, o desejo e o escolhido. (...) Seguindo-se o esforço de mostrar como bom é insusceptível de uma remissão para o psicológico ou para o subjectivo, o ensaio procura evidenciar a ideia de Bem como o conceito fundamental e indefinível para a compreensão do bom, a partir da sua estruturação teleológica. Propomo-nos, portanto, estabelecer bom = aquilo que remete para o Bem, sendo o conceito de valor o reflexo da relação mediada com o Bem, indissociável do domínio ético. Por fim, consagra-se a possibilidade de uma nova fundação de um método na teoria do valor baseado nos preceitos alcançados, distinguindo-se o estudo do valor em analítico, substantivo e prático. The study of value is inseparable from the analysis of the concepts of good and the Good, so any methodological basis which serves as groundwork must take from these. Assuming the risks of non-sensicality, we propose to refuse a relativistic reduction of predicative good to attributive good and of good to good for, good from the point of view of and good-relative-to and discuss some attempts to identify good, particularly with pleasure, desire and choice. Following the effort to show how good is not liable to be ascribed to the psychological or subjective, the essay seeks to highlight the idea of the Good as the fundamental concept - therefore undefinable - to understand good as from its teleological structure. We therefore propose to establish good = what refers to the Good, and the concept of value as one which reflects the mediated relationship with the Good, inseparable from the ethical. Finally, we establish the possibility of a new foundation of a method of the theory of value based in the reached percepts, distinguishing between analytical, substantive and practical inquiries on value. (shrink)

Humanity Divided focuses on the multiple challenges associated with the concept of Israel's divine election, especially as reflected in the thought of Martin Buber and other Modern Jewish thinkers such as Franz Rosenzweig, Hermann Cohen, Yeshayahu Leibowitz, David Hartman, Hannah Arendt, and Aviezer Ravitzky. Particular attention is given to the practical application of Israel's chosenness to Jewish nationalism, Zionism, and political Messianism.

Forty years after his death, Hans Kelsen (1881-1973) remains one of the most discussed and influential legal philosophers of our time. This collection of new essays takes Kelsen's Pure Theory of Law as a stimulus, aiming to move forward the debate on several central issues in contemporary jurisprudence. The essays in Part I address legal validity, the normativity of law, and Kelsen's famous but puzzling idea of a legal system's 'basic norm'. Part II engages with the difficult issues raised by (...) the social realities of law and the actual practices of legal officials. Part III focuses on conceptual features of legal systems and the logical structure of legal norms. All the essays were written for this volume by internationally renowned scholars from seven countries. Also included, in English translation, is an important polemical essay by Kelsen himself. (shrink)

More than 50 years after it was first published, The Concept of Law remains the most important work of legal philosophy in the English-speaking world. In this volume, written for both students and specialists, 13 leading scholars look afresh at Hart's great book. Unique in format, the volume proceeds sequentially through all the main ideas in The Concept of Law: each contributor addresses a single chapter of Hart's book, critically discussing its arguments in light of subsequent developments in the field. (...) Four concluding essays assess the continued relevance for jurisprudence of the 'persistent questions' identified by Hart at the beginning of The Concept of Law. The collection also includes Hart's 'Answers to Eight Questions', written in 1988 and never before published in English. Contributors include Timothy Endicott, Richard HS Tur, Pavlos Eleftheriadis, John Gardner, Grant Lamond, Nicos Stavropoulos, Leslie Green, John Tasioulas, Jeremy Waldron, John Finnis, Frederick Schauer, Pierluigi Chiassoni and Nicola Lacey. (shrink)

Nowadays, that part of Amazonia which is situated on Brazilian territory is more and more the focus of attention for communication methods and the international agenda. This enormous expanse of land covered by tropical forest of unequalled beauty, extending over several Brazilian states, possesses an extremely rich biodiversity, with a vast potential reserve of natural resources of all sorts, and inspires admiration as well as inevitable greed. The intensification of human activity in the region has given rise to problems such (...) as deforestation and a resulting loss of organic matter whose importance has yet to be properly evaluated; it has also led to conflict between the different local groups, such as the indigenous population, gold prospectors and the big landowners, and to the degradation of quite extensive areas, thus provoking questions on how best to promote sustained development in the region. (shrink)

This paper presents a new theoretical justification for the Cournot–Bertrand model to arise in equilibrium when firms have, at the outset, the same cost structure and sell symmetrically differentiated products. The Cournot–Bertrand model assumes some firms compete on price, adjusting their production to meet demand, while others set quantities and let their price adjust until market equilibrium is reached. We show that this may occur endogenously due to the possibility of entry, which may be deterred when some of the incumbents (...) decide to set prices, while others free ride on this behavior and choose quantities. (shrink)

In this article two series are analyzed: Black Earth Rising and Queen Sono, shows that are about African realities from an African perspective. The findings in this article show that both series address social and political issues such as neocolonialism, neoextractivism, internal colonialism, racism, inequality, justice, self-determination, corruption, violence, peace, memory, necropolitics, mental health, and decoloniality. I also argue that the shows could be used as pedagogical tools to raise critical consciousness in a wide public regarding the social and political (...) issues addressed. The research in this article has been conducted with a qualitative methodology, using both shows as case studies and using content analysis and bibliographical research. The analysis of the series is based in the discussion of critical theory and decoloniality approaches and authors, especially from Latin America and Africa. Furthermore, the analysis of popular media is a relevant effort to decolonize knowledge, using alternative and non-academic sources to produce and socialize knowledge. (shrink)

This work aims to contribute to reflection on the epistemological elements present in the philosophy of Hans Jonas. The interpretative key provided by the author with the notion of Homo Pictor and the importance of images, symbols, imagination and memory in the evolution of human freedom within the scope of life, which resulted in the current human being, provide a fruitful field for exploration of the attributes of the epistemic subjects pointed out by the philosopher. In this sense, we propose (...) a reading that considers the possible elements of a theory of knowledge by Jonas based on the texts Image Making and the Freedom of Man (1966), with emphasis on the appendix of the essay, entitled On the Origins of the Experience of Truth and from the text Tool, Image, and Grave (1986). (shrink)

Resenha de Chaisemartin, N.; Theodorescu, D. Le théâtre d’Aphrodisias : les structures scéniques. Aphrodisias 8.

Normal 0 21 false false false PT-BR X-NONE X-NONE Este texto apresenta partes de um projeto de longa duração, desenvolvido pelas autoras, que trata da cultura e identidade, memória e nomadismo através da música e, em particular do fado. Este gênero fixou-se no Brasil, através dos imigrantes portugueses e luso-descendentes, a transmissão sendo feita pelo rádio. Após um período de esmaecimento, o fado reaparece na paisagem sonora do final do século XX, com importantes mudanças no processo de assimilação e transmissão (...) do gênero. (shrink)

Nuestro interés en el contenido mental no-conceptual es, principalmente, la articulación de una versión sustantiva (no-trivial) de esta clase de contenido en la experiencia perceptual. El debate acerca del contenido no-conceptual ha girado, en su mayor parte, alrededor de su existencia; y los argumentos que se han ofrecido en su favor abogan por una versión no sustantiva según la cual el contenido no-conceptual es aquel que no satisface ciertos requisitos conceptuales. Así, para desarrollar una versión sustantiva del contenido mental no-conceptual (...) hemos apelado a la versión de la experiencia perceptual de propiedades espaciales ofrecida por Evans (1982 cap. 6). A partir de esto desarrollamos un nuevo argumento a favor del contenido no-conceptual de la experiencia perceptual que lo vincula a la actividad característica de la experiencia perceptual. Por último, exponemos uno de los ataques de McDowell (1996) a la noción de contenido no-conceptual y presentamos nuestras réplicas a este ataque, mostrando su insuficiencia. Al mostrar que la crítica de McDowell no es exitosa, consideramos que podríamos tener una versión del contenido no-conceptual de la experiencia que es inmune a esta línea de argumentación. (shrink)

Ce travail concerne la régulation morale de la Personne dans Je contexte du Brésil des années vingt aux années quarante, à partir de l'analyse des intenses rapports tissés dans cette période entre lanthropologie et la psychanalyse. Il décrit les conditions dans lesquelles s'établit Je dialogue entre ces deux savoirs, dans Je cadre des projets de «civilisation» du pays, entre les initiatives d'éducation et d'hygiénisation de l'État central et les débats médicaux et intellectuels sur les rapports entre l'héritage «africain» et la (...) possibilité de dépasser la condition culturelle « arriérée » du pays. (shrink)

A cidade nas práticas artísticas [The city in artistic practices] is the result of the work developed, of the presentations and the debates held within the cycle of seminars “The experience of the city between art and philosophy”, held between 3 March 2020 and 16 June 2021 (calendar dramatically compromised by the challenges of the COVID 19 pandemic), one of the main activities of the OBRA project — Fragmentation and Reconfiguration: experiencing the city between art and philosophy, based at IFILNOVA (...) — Philosophy Institute of NOVA, in Lisbon. The book is divided into five parts, relating to each of the artistic disciplines to which the seminars were dedicated – cinema, photography, sound arts, literature and architecture —, which are edited by the organizers responsible for each of them — respectively, Susana Viegas, Humberto Brito, Nuno Fonseca João Oliveira Duarte and Susana Ventura — and composed of the respective narrated accounts of each seminar and of short essays, some merely textual, others graphical or even photographic, which are either in-depth versions of the reflections and positions that were presented and debated by the participants and guests, or works that motivated and inspired the work of the seminars. The seminar cycle and the book now presented here intend to reflect on the role of artistic practices in the representation and reconfiguration of urban experience, trying to understand their different attempts to apprehend and express the fragmentation of aesthetic experience in modern and contemporary cities, as well as to evaluate their contribution to an eventual symbolic and imaginative reconfiguration of that experience. Each section tries, in its own way, to answer questions such as: How do these arts think and reinvent the city? What do they make us feel? And what is their social and political role? For reasons that are easy to understand, Lisbon was the starting point, but other cities were also part of the journey. (shrink)

Partindo do debate de Paris, com Derrida, que se defende ter tido uma importante repercussão no caminho de Gadamer, pretende aclarar-se a noção de boa vontade. Tardiamente surgida e não isenta de certa imprecisão, que se detecta no debate em que ganha relevo, está ausente de Verdade e Método e só chega a explicitar-se posteriormente em relação com a solidaridade. O presente trabalho procura mostrar que antes do conteúdo ético, que chega a assumir, tem inicialmente um sentido pré-ético, que o (...) aproxima do conceito hermenêutico de abertura da compreensão. Finalmente, fenomenologicamente considerado, defende-se que tem a sua raiz na empatia. (shrink)

A orientação da fenomenologia para uma hermenêutica da facticidade do Dasein permitiu a Heidegger sublinhar a importância primordial do afecto na dinâmica ontológica do cuidado. Mais que uma instância de passividade, no sentido husserliano, a Befindlichkeit vem a ser a forma desperta e activa de ser-no-mundo “sentindo-se”, isto é, enquanto compreensão afectiva tácita ou experiência do existir na quotidianidade e na história. Constitui, por isso, o solo abissal pré-reflexivo do que será a Ontologia Fundamental, o qual só na História do (...) Ser terminará de explicitar-se. Mas é também, ao nível da análise meta-ontológica da existência fáctica, que o estatuto da afectividade se revela plenamente, no quadro de uma possível terapia das perturbações do viver e conviver do Dasein de cada um, contornando a mera dinâmica pulsional pensada por Freud. O nosso percurso procurará atender a estes diferentes pontos, tendo como fio condutor o fenómeno exemplar do temor, nas suas diferentes variantes. (shrink)

Reequacionar o papel do Pai no amadurecimento pessoal da criança implica uma análise da triangulação relacional pela qual ela se abre ao mundo circundante. O presente trabalho propõe-se tratar o lugar que nessa abertura tem a experiência do tempo. Partindo da leitura mitológica do fenômeno «tempo» no mito de Kronos-Saturno, contrasta-se a experiência que ela expõe com a vivência de plenitude, alheia ao tempo, ligada ao momento da relação fusional do bebê com a mãe. A integração do Pai no marco (...) configurado pelo vínculo materno-filial deverá contribuir para a abertura ao mundo, culminando no que Heidegger chamou Geviert, e, nessa medida, sustentar o processo de amadurecimento do infante até ao pleno desenvolvimento da vida pessoal. O desequilíbrio que provoca o não cumprimento dessa função, traduz-se em vivências patológicas do tempo. (shrink)

En la larga historia de la recepción de la filosofía crítica, Heidegger ocupa un lugar singular: más querecibir, intercepte la mirada y las problemáticas kantianas, que así ganan un contexto de sentido muy preciso pero distinto del suyo originario. Después de deshacer el principal equívoco ligado a la interpretación de este encuentro de miradas, se explicite la decisión hermenéutica heideggeriana y sus consecuencias tedricas más iniportantes.Dic ausgezeichnete Stelle Heideggers bei dei Gescluichte dei Rezeption dar kritischen Philosophie hat sein Cjrund darin, (...) dalA es sich dabei nicht um eme schlichte Rezeption handelt, sondern vid mehr mu das Abfangen cines Denkblicks durch cinen anderen, woznit der Erster in cm Kontext gelangt, das ibm von seiner Urrichtungablenkt. Von ciner “objektiveren” oder gar “subjektiveren” Kantauffassung Heideggers ist es aber nicht dic Rede, da dic hermeneutische Entscheidung Heideggers sich nur allmáhlich ini Gang seines Denkwegsvollzieht und dic eigentliche Auslegungsziele erreicht. (shrink)

O presente artigo tem como escopo refletir a partir de um prisma interdisciplinar a respeito dos pressupostos ou requisitos de admissibilidade recursal, bem como sobre os importantes princípios atinentes aos recursos, no Direito Processual Civil, em especial quanto à dialeticidade em sede de Apelação. Para tanto, a partir do pensamento do filósofo alemão Jürgen Habermas, em especial no que diz respeito ao Agir Comunicativo, em diálogo com os autores do Direito: Alexandre Freitas Câmara e Humberto Theodoro Júnior, buscar-se-á discutir acerca (...) dos limites e potencialidades da dialeticidade enquanto manancial comunicativo, no Direito Processual Civil e os possíveis entraves referentes a racionalidade estratégica. (shrink)