Plutôt que de se plaindre de la mesure d'audience marchande, performante dans son domaine, il serait temps de mettre en place un dispositif instituant un lien durable avec le téléspectateur citoyen et comportant mesure technique, critères, instance de contrôle et de sanction. Plusieurs pistes sont examinées, comme les associations, les revues, les formes démocratiques classiques. Il est plutôt proposé, sur la base de théories de la justice, de combiner à la fois un «indice agrégé de qualité civique», un label et (...) une extension des formes de représentations au sein du CSA.Instead of complaining about the success and hegemony of commercial audience ratings, one should rather contribute to the design of a different relationship with the "citizen as TV viewer" founded upon measurement devices, specific criteria and regulatory bodies. Different solutions are assessed, such as viewers' associations, TV journals and traditional democratic representation. Theories of justice lead to a proposal combining a "civic quality aggregated ratio", a "civic label", and an extension of the representation system for the regulation body, the "Conseil Supérieur de l'Audiovisuel". (shrink)

The history of laboratories may become controversial in social sciences. In this paper, the story of Sciences Po Médialab told by Venturini et al. is discussed and completed by demonstrating the incoherence in the choice of digital methods at the Médialab from the actor network theory perspective. As the Médialab mostly used web topologies as structural analysis of social positions, they were not able to account for the propagation of ideas, considered in actor network theory as non-humans that have their (...) own agency. The main arguments in favour of the ‘more continuous social’ developed at the Médialab proved to be as misleading as the network metaphor. The distribution of agency that actor network theory so successfully expands was paradoxicallty reduced to structures and individual preferences, to the detriment of the agency of replications that circulate entities in the form of messages, content or memes, and that should now become the next step for actor network theory-style digital methods. (shrink)