Jeffrey Tulis’s The Rhetorical Presidency is deceptively titled. It is not about rhetoric or political symbolism or even about the American presidency as such, as were many postmodern studies produced in the Reagan era. Rather, Tulis re‐situates rhetoric: a minor theme in a story about the presidency becomes an important avenue into profound questions of political order and republican governance. Like Tulis, I approach my thesis obliquely; I distinguish his from other, seemingly similar, works to underscore what I see as (...) the book’s lasting legacy: its explication of the double binds and central paradoxes of republican governance , and its articulation of the role of rhetoric in institutional transformation. (shrink)