We conceptualise CSR communication as a process of reciprocal influence between organisations and their audiences. We use an illustrative case study in the form of a conflict between firms and a powerful stakeholder which is played out in a series of 20 press releases over a 2-month period to develop a framework of analysis based on insights from linguistics. It focuses on three aspects of dialogism, namely (i) turn-taking (co-operating in a conversation by responding to the other party), (ii) (...) inter-party moves (the nature and type of interaction characterising a turn, i.e. denial, apology or excuse) and (iii) intertextuality (the intensity and quality of verbal interaction between the parties). We address the question: What is the nature and type of verbal interactions between the parties? First we examine (a) whether the parties verbally interact and then (b) whether the parties listen to each other. We find evidence of dialogism suggesting that CSR communication is an interactive process which has to be understood as a function of the power relations between a firm and a specific stakeholder. Also, we find evidence of intertextuality in press releases by six firms which engage in verbal interaction with the stakeholder. We interpret this as linguistic evidence of isomorphic processes relating to CSR practices resulting from the pressure exerted by a powerful stakeholder. The lack of response by ten firms that fail to issue press releases suggests a strategy of ‘watch-and-wait’ with respect to the outcome of the conflict. (shrink)

Charles Peirce, Mikhail Bakhtin and Thomas Sebeok all develop original research itineraries around the sign and, despite terminological differences, canbe related with reference to the concept of dialogism and modelling. Jakob von Uexküll’s biosemiosic “functional cycle”, a model for semiosic processes, is alsoimplied in the relation between dialogue and communication.Biological models which describe communication as a self-referential, autopoietic and semiotically closed system (e.g., the models proposed by Maturana,Varela, and Thure von Uexküll) contrast with both the linear (Shannon and Weaver) (...) and the circular (Saussure) paradigms. The theory of autopoietic systems is only incompatible with dialogism if reference is to a linear causal model which describes communication as developing from source to destination, or to the conversation model governed by the turning around together rule. Dialogism understood in biosemiotic terms overlaps with the concepts of interconnectivity,interrelation, intercorporeity and presupposes the otherness relation.As Uexküll says, the relation with the umwelt in nonhuman living beings is stable and concerns the species; on the contrary, in human beings it is, changeableand concerns the single individual, which is at once an advantage and a disadvantage. Thanks to “syntactics”, human beings can construct, deconstruct and reconstruct an infinite number of worlds from a finite number of elements. This distinguishes human beings from other animals and determines their capacity for posing problems and asking questions. The human being not only produces his or her own world, but can also endanger it, and even destroy it to the point of causing the extinction of all other life forms on Earth. The unique capacity for reflection on signs makes human beings responsible for life across the planet, both human and nonhuman. Such reflections shift semiotic research in the direction of semioethics. (shrink)

ABSTRACT In theater, stage directions function as a particular genre in which the author’s voice is inscribed in the text to indicate the paths of representation. In Werewere-Liking Gnepo’s La veuve diyilèm, they play a broader role. There is a narrative function, sometimes author’s, sometimes character’s that, in a dialogic movement of reception/understanding, triggers multiple independent and polyphonic voices and consciences. To verify this statement, we will discuss the Bakhtinian reflections that will be essential for this study. RESUMO No teatro, (...) as didascálias funcionam como um gênero particular em que há a inscrição da voz do autor no texto para indicar os caminhos da representação. Na obra La veuve diyilèm, de Werewere-Liking Gnepo, elas desempenham um papel mais amplo. Há uma função narrativa ora autora, ora personagem que, em um movimento dialógico de recepção/compreensão, desencadeia múltiplas vozes e consciências independentes e polifônicas. Para constatação dessa afirmação, discorreremos sobre as reflexões bakhtinianas que serão imprescindíveis para este estudo. (shrink)

Bakhtin and Voloshinov argued that dialogue is the intersubjective basis of consciousness, and of the creativity which makes historical changes in consciousness possible. The multiple dialogical relationships give every subject, who has developed through internalising them, the potential to distance him or herself from them. Consciousness is therefore an 'unfinalised' process, always open to a possible future which would not merely reiterate the past. But this book explores its corollary: The relative openness is a field of conflict where rival discourses (...) struggle for hegemony, by subordinating or eliminating their rivals. That is how the unconscious is created out of socio-historical conflicts. Hegemony is always incomplete, because there is always the possibility of a return of its repressed rivals in new combinations. (shrink)

I aim to demonstrate the pivotal roll of dialogism in semiosis in addition to modeling and communication. The concept of communication is an old one in semiotics. Semiology considered it as central. It was associated with information in the conceptionof sign proposed by “semiotics of communication”, by contrast with Peircean and Morrisian “semiotics of interpretation”. More recently, another central concept has been added in semiotics by the Moscow-Tartu school: modeling, later reinterpreted by Thomas A. Sebeok in the context of (...) his “semiotics of life” or “global semiotics”. In this paper I propose dialogism as a third fundamental concept with modeling and communication in the study of signs oriented in the direction of semiotics of interpretation. (shrink)

Physicians are frequently consulted by people with physical symptoms that, after having ruled out an "organic" pathology, we suspect they are related to the most frequent psychological conditions in the usual consultation: the various forms of reaction to severe stress (Acute Stress Reaction and Adjustment Disorder, from ICD 11), "functional" pathologies, burn out syndrome, and anxiety disorders, especially Generalized Anxiety Disorder, with or without associated depression. They are usually given a brief explanation about these problems and how they affect their (...) health, given a brochure, or suggested a website with information. And then they are encouraged to visit a mental health practitioner. But there are some challenges to this seemingly simple scenario:Not all patients are ready or willing to hear that their health problem might be related to their life or emotions. Many are strongly influenced by mind-body dualism. Others have an intuition that such a relationship exists but bringing that to consciousness is not an easy process, because it can awaken emotions that are difficult to handle. This is quite frequent in people suffering chronic anxiety (DSM-5 Generalized Anxiety Disorder) who prefer to consult medical providers rather than psychologists (Wittchen H. U. et al. 2002), because they do not consider their constant and excessive worry to be related to their discomfort. In their worrying they are hoping for a straightforward solution. Often these patients ask th... (shrink)

Probing into the fundamentals of any phenomenon, we come upon a secret in the very moment of its inception - a bond with the multiplicity of the world. If anything in our world is detached from its foundations, this ontological lifeline is severed - being and Being are confounded. The ontic preexists language, it pre-empts all conceptualization. The world is in flux and lies always beyond the confines of any system; something of it always escapes. Only when this is conceded (...) can beginning begin, only then can we set about the work of phenomenalizing our world; only then is it possible to seek answers to questions such as "Who am I?", "And you?", "What is the nature of responsibility, reflection, dialogicity and intersubjectivity?" Perhaps after all some notion can be netted in. (shrink)

The present study aims to deconstruct the myth of origin, a quest after essential identity, in the context of Japan's colonization of Korea (1910-1945). First, I will contextualize the myth of origin as a particular historical construction of Japanese colonization, which stems from Romantic nationalism in the second half of the 19 th century. Then, I will critique the structuralism, monologism, and colonialism standing behind the myth of origin through the lens of deconstruction, dialogism, and hybridity: (1) Jacques Derrida's (...) deconstruction and différance will show the self-implosion of the totalizing, centering vision of structuralism; (2) Mikhail Bakhtin's dialogism will analyze colonial discourse as a double-voiced discourse constituting both dominant discourse and counter-dominant discourse; (3) Homi Bhabha will demonstrate that colonial identity is ambivalent and hybrid through partial mimicry. (shrink)

Before burying philosophical postmodernism, let me briefly appreciate its important contributions: its emphasis on human voices and human subjectivities—however, disagreeable, incomprehensible, inc...

The paper analyzes if it is possible to grow an I–Thou relation in the sense of Martin Buber with an artificial, conversational agent developed with Natural Language Processing techniques. The requirements for such an agent, the possible approaches for the implementation, and their limitations are discussed. The relation of the achievement of this goal with the Turing test is emphasized. Novel perspectives on the I–Thou and I–It relations are introduced according to the sociocultural paradigm and Mikhail Bakhtin’s dialogism, polyphony (...) inter-animation, and carnavalesque. The polyphonic model, the associated analysis method, and the support tools are introduced. Some ideas on how the polyphonic model may be used for the implementation of a computer application able to analyze some features of the existence of an I–Thou relation are included. (shrink)

When, in the early 1980s the ideas of post-structuralism seemed rampant within academic critical theory, the appearance of the flawed English translation of Mikhail Bakhtin's central essays on the novel seemed to offer a very promising alternative perspective.1 Bakhtin's model of discursive relations promised to guard the specificity of discourse from being obscured by a web of determinations, while allowing the development of an account of the operations of power and resistance in discourse that could avoid the nullity of Derrida's (...) hors-texte and the irresponsible semiotic hedonism of the later Barthes. Marxist theorists such as Raymond Williams, Terry Eagleton and Allon White immediately and effectively seized upon the translated work of the Bakhtin circle to bolster their arguments, but, as translations of the earlier and later philosophical material appeared, it became apparent that the relationship between work of the circle and the Marxist tradition was very problematic. With this, the American anti-Marxist Slavists – some of whom had been responsible for certain of these translations – moved onto the offensive, arguing that Bakhtin's work was fundamentally incompatible with, and in principle hostile to, Marxism. Occasionally, they went further, arguing that Bakhtin was quite unconcerned with politics and questions of power, being an ethical, or even a religious philosopher before all else. The Americans did have a point. Bakhtin certainly was not a Marxist and the Marxism of some of his early colleagues and collaborators was of a rather peculiar sort. Furthermore, the key problematic area was indeed Bakhtin's ethics which, it became ever more apparent, underlies his most critically astute and productive work and serves to blunt its political edge. Important points of contact between the work of the Bakhtin circle and Marxist theory do persist, however, as Ken Hirschkop and Michael Gardiner, among others, have continued to register. In this article, examining some of the sources of Bakhtin's philosophy, which have only just been revealed in the new Russian edition of his work, we shall analyse the features of Bakhtin's ethics that stifle the political potential of dialogic criticism, and we will suggest ways in which that potential may be liberated. (shrink)

Erroneously attributing propositional attitudes (desires, beliefs...) to computational artefacts has become internationally commonplace in the public arena, especially amongst the new generation of non-initiated users. Technology for rendering machines “user-friendly” is often inspired by interpersonal human communication. This calls forth designers to conceptualise a major component of human intelligence: the sense ofcommunicability, and its logical consequences. The inherentincommunicability of machines subsequently causes a shift in design strategy. Though cataloguing components of bouts between person and machine with Speech Act Theory has (...) been popular, I will endeavour to present thesine qua non for their insertion into a larger unit of discourse — their societal embodiment. I shall argue that the so-called “intelligence” of the artificial should to be seenas a purposeful act that is socially generated, because it comes of Man,for Man. Designership will provide the forum for evolving user requirements and interface renewal. (shrink)

We apply dialogism to ethical thought to form a theory of Dialogical Ethics (DE). Specifically, DE is defined as the interplay between four historic ethical traditions: Formal (Kantian) Ethics, Content-Sense (Utilitarian) Ethics, Answerability Ethics, and Value/Virtue (Story) Ethics. On a broader level, DE can be understood as the interplay between the ethical ideas of society. We then use DE to analyze a number of problems in business including sweatshop labor and environmental degradation. To counteract these injustices, we propose two (...) recommendations: (1) a rebalancing of Kantian and Utilitarian ethics in business with the ontological focus of Answerability and Value Ethics and (2) a revolution in business education. No longer can business education focus only on techne. Instead, educators must challenge students to develop phronesis, so that they become better able to understand how their actions and how our living stories interacts with the stories of others. (shrink)

The article explores the phenomenon of symphonism in the written and other intellectual heritage of Hryhorii Skovoroda. The study reveals that the conclusion about systemic symphonismbeing a property of the thinker’s reflections can only be hypothetical at this stage. This is due tothe fact that the source base of the present study includes a significant number of diverse works by the philosopher that have not yet received a proper archaeographic description. The matter of archaeographic description of sources in the history (...) of philosophy research in Ukraine has not yet been positively resolved and is still in its formation. This article briefly presents the problematic range of source studies of Hryhorii Skovoroda’s works. It is, however, not limited to the suggested list and tends to expand. With this circumstance in mind, the boundaries of the research were limited to a selection of Hryhorii Skovoroda’s letters to various persons, which is contained in the most representative academic printed edition of his writings available today. The distinctive features of understanding the source heritage of the philosopher include its genre character and the way it was disseminated. All the major philosopher’s works were personally handwritten or replicated by other copyists in lists. This circumstance causes considerable difficulties in verifying the accuracy of the content of the original manuscript source in print. The presentation of the material is intentionally not systematic, but illustrative. The selection of extractsfrom the philosopher’s works contains the most distinctive examples of symphonicity, which illustrate the panorama of the growth of symphonic complexes from simpler to quantitatively more complex. The inherent polemical core of the study is to establish the correspondence between systemic symphonicity and dialogicity of the philosopher’s style of thinking. The conclusions about this could be drawn on the basis of historical and philosophical explication from certain sources. The author suggests that the development of dialogicity is preceded by a thorough justification of the principle of proper thinking by Hryhorii Skovoroda, which has a complex symphonic structure. From this perspective, dialogism does not contradict the fundamental symphonicity, but is rather one of its manifestations. (shrink)

At the core of Dostoevskij's philosophy and theology lies a concept according to which the Truth (Istina) is antinomical: it contains both a thesis and its antithesis without expectation of synthesis. This concept can be traced to Eastern Patristics. After Dostoevskij, the theory of antinomies was elaborated by 20th century Russian religious thinkers such as Pavel Florenskij, Sergej Bulgakov, Nikolaj Berdjaev, Semën Frank, and Vladimir Losskij. Their ideas help us to understand that Dostoevskij's dialogism, made famous in its secular (...) guise by Bakhtin, has a theological underpinning. Dostoevskij's exposition of conflicting truths should therefore be seen not as a case of irresolvable contradiction or paradox but as an organic wholeness. (shrink)

This study focuses on the use and function of refutation in two televised debates during which candidates who have reached the second round of the French presidential elections come face to face. The aim of this study is to examine the forms and functions of refutation within the theoretical framework of dialogism. The rhetorical-argumentative functions of refutation and the challenges of this discursive practice in the genre “televised political debate” will also be put forward.

Certain dialogism is generally recognized in the founding moments of Western philosophy, and it is possible to see various forms of intertextuality in our philosophical tradition. In spite of certain monological temptations, philosophy is not a self-demonstrative system; it has woven its texts quoting other discursive voices and through the invocation of borrowed words. This article aims to outline a discontinuous overview of quotation rhetorical functions at different moments of Western philosophy. The philosophical quote has contributed to discursive authorization (...) or to provide shared discursive repertoires, but also to invocate other intertextual voices discursive or integrate other texts in the meta-discourse of the philosopher. Nowadays the disciplinary regulation of citation practices and the bibliometric economy of impact indices threaten that dialogic and intertextual legacy. (shrink)

The contribution that may come from the general science of signs, semiotics, to the planning and development of education and learning at all levels, from early schooling through to university education and learning should not be neglected. As Umberto Eco claims in the “Introduction” to the Italian edition of his book Semiotica and Philosophy of Language (1984: xii, my trans.), “[general semiotics] is philosophical in nature, because it does not study a particular system, but posits the general categories in light (...) of which different systems can be compared. And for general semiotics philosophical discourse is neither advisable nor urgent: it is simply constitutive.” To the title of their book Semiotic Theory of Learning, at the centre of our attention in the present text, Andrew Stables, Winfried Nöth, Alin Olteanu, Sébastien Pesce, and Eetu Pikkarainen, rightly add the subtitle New Perspectives in the Philosophy of Education. This multivoiced contribution to research in learning and education in a semiotic framework has a unifying reference in the semiotics of Charles S. Peirce, but without disregarding an array of other distinguished exponents of the teaching and education sciences from different disciplines, semioticians and philosophers alike. This book, a polyphonic effort, with its appeal to “act otherwise,” and to do so investing in learning and education, no doubt makes a significant contribution in such a direction: education for transformation, for humanizing social change. Beyond evidencing what to us are particularly interesting aspects of the topics under discussion in Semiotic Theory of Learning, we also propose to continue and amplify this multivoiced dialogue. While highlighting still other aspects and contributions made by the same semioticians and philosophers presented by the authors of this book, involving such figures as Charles Peirce, Charles Morris, Thomas Sebeok, John Deely, etc., we have further introduced other voices made to resound throughout, whether directly or indirectly, like that of Victoria Welby, Mikhail Bakhtin, Emmanuel Levinas, Adam Schaff, Ferruccio Rossi-Landi, Marcel Danesi, Augusto Ponzio, and Genevieve Vaughan. (shrink)

One may distinguish between three broad conceptions of linguistic meaning. One conception, which I will call “logical”, views meaning as given in reference (for words) and truth (for sentences). Another conception, the “monological” one, seeks meaning in the cognitive capacities of the single mind. A third, “dialogical”, conception attributes meaning to interaction between individuals and personal perspectives. In this chapter I directly contrast how well these three approaches deal with the evidence brought forth by fictive interaction. I examine instances of (...) fictive interaction and argue that intersubjectivity in these instances cannot be reduced to either referential-logical or individual-cognitive semantic notions. It follows that intersubjectivity must belong to the essence of linguistic meaning. (shrink)

Le Supplément au Voyage de Bougainville est le point d’aboutissement d’une critique menée à l’encontre de toute absolutisation de la norme morale, au travers de la confrontation des « codes » civil, religieux et naturel. Les individus, comme les constellations de jugement qu’ils forment, sont passés au crible d’une écriture digressive qui démonte les mécanismes idéologiques de l’agir. Les institutions écclésiales sont mises à mal, cela va de soi, en raison des atteintes qu’elles portent à la liberté individuelle. Pourtant, Diderot (...) dépasse une visée polémique, par trop démonstrative, pour faire de l’écriture dialogique, construite sur deux niveaux, le lieu d’une exploration des conditions d’application de la « loi naturelle » dans le champ de la morale et, partant, du politique. (shrink)

This paper investigates how people conceive and evaluate nature through language, in a climate change context. With material consisting of 1,200 answers to open-ended questions in nationally representative surveys in Norway, we explore what semantic roles and values the respondents attribute to nature as well as to how they interact with the public debate about climate change. We observe that different conceptions and valuations of nature are tied to different perspectives on the climate change issue: some address the responsibilities of (...) causing climate change, others its consequences, and others yet its potential solutions. The study provides knowledge about the variety of conceptions of nature that can be mobilised by individuals and suggests that policy measures and public communication could benefit by taking this diversity into account. (shrink)

Rescued in 1972 from a storeroom in which rats and seeping water had severely damaged the fifty-year-old manuscript, this text is the earliest major work (1919-1921) of the great Russian philosopher M. M. Bakhtin. Toward a Philosophy of the Act contains the first occurrences of themes that occupied Bakhtin throughout his long career. The topics of authoring, responsibility, self and other, the moral significance of "outsideness," participatory thinking, the implications for the individual subject of having "no-alibi in existence," the difference (...) between the world as experienced in actions and the world as represented in discourse--all are broached here in the heat of discovery. This is the "heart of the heart" of Bakhtin, the center of the dialogue between being and language, the world and mind, "the given" and "the created" that forms the core of Bakhtin's distinctive dialogism. A special feature of this work is Bakhtin's struggle with the philosophy of Immanuel Kant. Put very simply, this text is an attempt to go beyond Kant's formulation of the ethical imperative. Toward a Philosophy of the Act will be important for scholars across the humanities as they grapple with the increasingly vexed relationship between aesthetics and ethics. (shrink)

This article applies Bakhtinian dialogism and the idea of centripetal and centrifugal forces in struggle to critical discourse studies to analyse how powerful and marginalised discourses are brought into competition in political language to justify paradigm changes. I analyse German chancellor Olaf Scholz’s Zeitenwende (‘watershed’) speech, which he gave as a response to the Russian invasion of Ukraine, announcing a radical armament programme and change in foreign policy, paradigm shifts that had previously been unthinkable in German politics. Based on (...) a qualitative analysis using the Appraisal Theory strategies Attitude and Engagement, I identify how Scholz aligns himself with particular powerful discourses, centring some and marginalising others, to construct an existential threat for Germany and a ‘watershed’ moment, a new situation which casts his policies of armament as without alternative. I use a dialogic approach to analyse how the speech responds to and anticipates past (already-spoken) and future (not-yet-spoken) discourses, to position itself both in terms of the immediate and the historical function of a policy statement. The paper demonstrates the strength of Bakhtinian analysis of how utterances are shaped by past and envisaged future uses of particular discourses and of dialogically contractive and expansive strategies in critical discourse studies. (shrink)

Dieser Sammelband ist im Rahmen der Sektion <I>Dialogizitat in der Argumentation auf dem XXXII. Romanistentag in Berlin (September 2011) entstanden. Ziel war es, Vertreter unterschiedlicher Disziplinen zusammenzubringen, um Erkenntnisse und Methoden aus Argumentationstheorie, Linguistik, Philosophie und Rechtswissenschaft zusammenzutragen und fur die Untersuchung der dialogischen Dimension von Argumentationen fruchtbar zu machen. Der Zusammenhang von <I>Dialogizitat und <I>Argumentation wird von den Beitragern auf vielfaltige Weise analysiert und interpretiert. Dabei werden sowohl theoretische Ansatze zur Beschreibung dialogischer Elemente in argumentativen Texten vorgestellt als auch (...) bestimmte sprachliche Phanomene untersucht, die auf pragmatischer, syntaktischer und lexikalischer Ebene als Indikatoren fur Dialogizitat fungieren.". (shrink)